Collyn Floyd

Senior-level executive providing team leadership, marketing strategy, and oversight of 70 business and community events annually, from 20 to 200,000 attendees, including the Pro Football Hall of Fame Festival, drawing 700,000 guests annually.

• Oversees all aspects of department including complex budgeting, external partnerships, marketing-communications strategies for events, and execution.
• Manages a team of six event, marketing, and support staff with a 95% retention rate.
• Enhances profitability through strategic focus on sponsorship of the Festival's two largest events (up 25% since 2022).
• Builds well-defined strategies to hit revenue goals of $2.3 million, while delivering world-class event experiences.
• Conceptualizes and markets new events, including a Women in Business Summit and Jackson Oktoberfest in 2023, netting $26,000 and serving 2,000 people.
• Improves events to stand out in a crowded field, like bringing in the Budweiser Clydesdales in 2023 and improving the Fashion Show's year-over-year ROI by 10%.
• Serves as an ambassador and spokesperson for the Festival, including managing crisis communications as needed.
• Writes TV-quality scripting for talent such as Enshrinees' Gold Jacket Dinner emcee Rich Eisen, NFL Network host.
• Collaborates on marketing co-ops/partnerships with Visit Canton, Pro Football Hall of Fame, Tourism Ohio, WKYC, and more.
• Displays continuous innovation, including partnering with Gannett Digital and WKYC to greatly increase Festival viewership through livestreaming.
• Uses digital strategies for success, including growing the Festival Facebook page by 100% over two years, launching a new website, and moving to Ticketmaster.

Developed and executed a comprehensive marketing and communications plan for the Chamber and its five departments/brands. Guided and collaborated with the executive management team on all key communications, including through a merger.

• Defined strategic objectives, established measurable goals, and ensured the successful attainment of targets through impactful marketing initiatives.
• Directed integrated marketing plan including web, video, email, print, community engagement, and social media to drive growth and brand awareness in key areas.
• Communicated with 1,800+ business members through daily e-blasts and monthly member newsletter, using effective content strategies.
• Edited and produced pro-business Canton Inc. magazine (15,000 copies) with The Canton Repository.
• Led the creation of engaging content across various channels, including tripling our social media following on key accounts, reaching all corners of the community.
• Directed numerous re-branding campaigns for Chamber programs, events and products to stay fresh and relevant.
• Nurtured positive relationships with media and served as Chamber spokesperson during routine and crisis situations.
• Drove digital marketing initiatives, leveraging SEO, targeted paid and organic advertising, and analytics to maximize impact.

Led comprehensive marketing and communications initiatives, including digital strategies, print materials, public relations, and media communication.

• Shepherded several website redesigns.
• Launched and/or grew 10 social media accounts.
• Identified opportunities for growth within Chamber membership and programs.
• Oversaw promotion for every Chamber event and program across five departments.
• Worked closely with senior leadership team to collaboratively achieve Chamber growth and goals.

Responsible for digital content strategy for TKG and its clients, including effective use of copy, public relations, email marketing, and social media.

• Handled content analysis and research for web marketing clients, including large-scale audits and reporting.
• Wrote/coordinated content calendars for online channels including websites, email, blogs, articles, newsletters and social media.
• Served as in-house communications lead on TKG's website and blog.
• Developed and grew TKG's web marketing seminar series.

Responsible for serving as the president's ghostwriter, coordinating high-profile campus events, and working with senior administration/faculty.

• Handled content analysis and research for web marketing clients, including large-scale audits and reporting.
• Wrote/coordinated content calendars for online channels including websites, email, blogs, articles, newsletters and social media.
• Served as in-house communications lead on TKG's website and blog.
• Developed and grew TKG's web marketing seminar series.