Colton Reed
Reeds Family Outdoor Outfitters
Saint Michael
1
Language
1
Certification
7
years of professional experience
Dynamic marketing professional with expertise in campaign management, KPI tracking, and marketing analytics. Proven ability to enhance brand visibility and optimize performance through strategic planning and data analysis.
Work History
E-Comm Developer
6 Months- Developed and maintained web applications to enhance user experience and functionality.
- Collaborated with cross-functional teams to define project requirements and deliver on-time solutions.
- Analyzed system performance metrics to identify areas for improvement and optimize application speed.
- Managed Seller Central Account, Account Health, Profitability, Shipping rates and bi-weekly reporting on sales, and margins.
Marketing Manager
4 Years 3 Months- Led cross-functional teams to launch successful product campaigns, ensuring alignment with organizational goals.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market reach.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Senior Analyst
1 Year 2 Months- Developed comprehensive reports to present findings and recommendations to clients
- Analyzed data trends to drive strategic decision-making and improve operational efficiency.
- Formulated strategic recommendations based on data analysis to support company growth objectives.
Marketing Media Specialist
1 Year- Developed and executed social media campaigns to enhance brand visibility.
- Assisted in creating engaging content for digital platforms and websites.
- Conducted market research to identify trends and consumer preferences.
- Collaborated with cross-functional teams to align marketing strategies.
- Optimized email marketing campaigns through A/B testing and analytics review to maximize open rates and clickthroughs.
Education
Bachelor of Science - Mass Communication
Skills
API integration
Marketing campaigns
Technical support
User experience design
Web application development
E-commerce strategy
Market analysis
Conversion rate optimization
User analytics
Problem-solving
Project budgeting
Brand promotion
Certification
- Google Ad Words
- Amazon Ad Accreditation
Languages
English
Timeline
E-Comm Developer
Reeds Family Outdoor Outfitters
02.2026 - CurrentRead More
Marketing Manager
USI Sales
11.2021 - 02.2026Read More
Senior Analyst
AiCommerce
09.2020 - 11.2021Read More
Marketing Media Specialist
Global Overview
09.2019 - 09.2020Read More
St. Cloud State University
Bachelor of Science from Mass Communication
Read More