I am an experienced and passionate marketing operations professional with an extensive career in improving ops in medium to large SaaS companies. I’m an expert in simplifying systems and streamlining marketing and sales processes.
Hi, I’m
Colton Slauson
Marketing Operations
American Fork,Utah
Summary
Overview
6
years of professional experience
4
years of post-secondary education
2
Certifications
Work History
SendosoRemote
Senior Manager of Marketing Operations
08.2023 - 03.2024
Job overview
- Achieved operational excellence by streamlining
processes and implementing best practices.
Campaign building, global data processing, and
campaign performance reporting. Took a system
that was missing
- Managed Marketo, LeanData, Qualified, and
overall martech stack
- Managed a Marketo to Marketo migration from
acquisition of Alyce.
CS2 Marketing
Senior Manager of Marketing Operations
04.2022 - 08.2023
Job overview
- Managed Marketo for book of 5 clients in the following areas - Order of Operations processing - Nurture Implementation - Scoring - Lifecycle and Reporting
- Related Tools Used: - Ringlead - Bizible - SFDC - Demandbase - Outreach
Watermark
Marketing Operations Manager
02.2021 - 04.2022
Job overview
- Managed Marketo and all integrations
- Ringlead Deduplication, Intelligent Forms, Instant Book, and Enrichment
- 6sense ABM strategy and Bizible Attribution & Reporting
- Managed Domo Reporting, ZoomInfo, Salesforce Reporting, Drift Email and Chat Optimization
Avetta
Marketing Operations Manager
02.2020 - 11.2020
Job overview
- Managed all things technology on the marketing team
- Key tools I owned were Marketo, Bizible
- RingLead, Splash Landing Pages, Acquia Lift, Sitefinity CMS, GoToWebinar, Zoom Webinar, and
- Qualtrics
- I ensured that all these tools integrated and improved marketing efficiency to boost ROI
- Key Accomplishments: - Acquired and set up RingLead to Marketo Integration (Data Enrichment and Standardization) - Acquired and set up Bizible (Multi-Touch Attribution) - Created over 100 landing pages - Created an Avetta COVID-19 Resource Library
Instructure
Marketing Automation Specialist
02.2019 - 02.2020
Job overview
- Collaborate and assist the automation team with optimizing data flows through Marketo
- Support the marketing and sales organization with requests/tasks as it relates to Marketo
- Work on Marketo’s Lead Lifecycle, Lead Scoring, and Lead Attribution and normalization processes
- Create Salesforce campaigns for trade shows and events
- Cleaning and standardizing event lists prior to uploading into Marketo.
Education
Utah Valley University
Bachelor of Arts from Digital Marketing
05.2016 - 05.2019
University Overview
Skills
Marketoundefined
Certification
LeanData Routing Certification
Timeline
Senior Manager of Marketing Operations
Sendoso
08.2023 - 03.2024
Senior Manager of Marketing Operations
CS2 Marketing
04.2022 - 08.2023
Marketing Operations Manager
Watermark
02.2021 - 04.2022
Marketing Operations Manager
Avetta
02.2020 - 11.2020
Marketing Automation Specialist
Instructure
02.2019 - 02.2020
Utah Valley University
Bachelor of Arts from Digital Marketing
05.2016 - 05.2019
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