COLWIN EDWARDS

27 Market Territory supporting 77 Franchisees and their 406 Restaurants which generates 341 Million Sales Revenue Annually. Accountable for operations team leadership and business unit sales performance and restaurant growth through strategic thinking, franchisee communication, prioritization, and collaboration with cross-functional teams.

• Drove organic growth in customer counts leading to best in company results of 2% YTD in 2022 and 1% in 2021
• Generated top comparable sales growth performance nationally two consecutive years; 6% YTD in 2022 and 3% in 2021
• Instrumental in driving franchisee profitability leading to a 38% improvement in commitment to new restaurant development agreements
• Improved team performance through accountability and recruiting with a focus on systems and outcomes as well as impactful communication
• Improved territory REV scores by 25%, by having quarterly REV audits and communicate updates and findings.
• Expanded territory with growth of 35 restaurants per year effectively led, coached, and managed a team of 7 Department Heads and 24 Business Consultants to achieve operational compliance and outstanding customer satisfaction in over 700 restaurants.
  

Lead Operations, Real Estate and Construction, Supply Chain, Restaurant Development, Training, Franchise Relations, and Franchising with additional responsibility for Legal and IT for McDonald's USA's 8,000 restaurants with $10+ B in annual revenue.

• Led restructure of U.S business, anchored All-Day Breakfast strategy, sparking the U.S turnaround.
• Added $1B in U.S sales by developing the strategy for, testing and deployment of McDonald's Breakfast Dollar Menu brand.
• Led talent innovation practices, resulting in the contribution of over 50% of new officers to the McDonald's system.
• Increased guest counts, outperforming the other divisions combined.

• Developed and implemented technical application support and information technology policies and procedures that advanced investment needs, outcomes and performance measurements to balance continuous innovation with responsible risk-taking.
• Prioritized framework to evaluate technology and regulate communication with regional leadership.
• Wrote strategic business plans outlining need for departmental information technology resources.
• Cultivated highly-regarded technology services organization that sustained culture of respect, collective pride and individual and group professional development.
• Identified computer hardware and network system issues, performing troubleshooting techniques for remediation.
• Created fun activities to engage staff in up-selling initiatives, ACR improvement, and training development to meet revenue and metric targets.
• Improved KVS, self-ordering kiosk systems through customer analytics.
• Led hiring, onboarding, and training of new technicians to fulfill project needs.
• Coached teams in Agile practices and provided the necessary training to create a positive mindset toward Agile methodologies.
• Guided teams and refined Agile techniques throughout the journey and evolution of delivery cycles, establishing a documentation framework to support Agile methodology implementation with a Waterfall-centric delivery team.

• Held responsibility for a team of six Franchisee Business Partners, throughout the Southeast Region
• Developed multiple platforms to ensure sales, marketing, training, and business plans were meeting or exceeding company standards
• Initiated the development of McDonald's Rewards app
• Implemented systems that works for the region to maintain accurate sales, customer count, and inventory management in order to support the region to exceed national standards
• Frequently Updated all reports and visits within the region to VP & General Manager
• Consulted with Chief Information Officer consistently to give updates on projects and status and I lead the development of ROTF (Restaurants of the Future; Digital Menu Boards & Kiosks)
• Recruited, developed, supervised, mentored and reviewed performance of an entire 90- member IT (remote) department team including key IT managers
• Followed short and long term strategies through action plans and held restaurant arrangement accountable with rewards and motivational gifts to meet regional goals
• Increased overall regional profit by 56% by re-enhancing procedures and re-optimizing KVS

Providing leadership and coaching to franchisees throughout Florida.

• Accountable for owning the Franchisee relationship, achieving results, and driving/leading change for success.
• Achieve portfolio objectives in new unit store growth, sales, and profitability by ensuring the execution of market-specific business plans and commitments.
• Partner with Franchisees to develop plans, using insights, data, analytics, knowledge, and past experiences to drive short, medium, and long-term goals for Franchisee enterprises.
• Partner with appropriate cross-functional COE and services and support teams such as Marketing, Development, Supply Chain, Training, Finance, and Operations Support, to business plans and initiatives.

• Held responsibility for daily operations for six restaurants
• Supported General Managers to ensure their restaurant action plans were achieved
• Coordinated with other Area Supervisors to actualize strategies to improve performance and grow circulation volumes and sales
• Reviewed McDonald's O&T Manual for further success in training and developing General Managers and staff
• Improved operational standards, personnel moves, and merchandising strategies
• Communicated with Director of Operations and Business Consultant regarding sales, staffing, and new marketing strategies