Connie Hua

• Company Overview: An American sports brand
• Managed Danskin business in China, an American sports brand, developing business in both retail and e-commerce channels
• Set product assortment each season
• Created and executed OTB plans for each season
• Defined product strategy, including categories, pricing strategy, new product development schedule, launch periods, marketing and promotion strategies, and margin recommendations
• Monitored sales performance and adjusted strategies to control inventory levels effectively
• Analyzed market trends and continuously developed new categories and products for the brand, such as backpacks, gym bags, sweat-wicking fitness headbands, and seamless sports briefs. Most of these received positive feedback in the market.
• Effinety control stock level, control product lift cycle into 36 months.

• Company Overview: An Australian sports brand, growing rapidly in China's e-commerce market
• Led Lorna Jane China business in China, an Australian sports brand, growing rapidly in China's e-commerce market
• Developed OTB plans and executed monthly product selection (RC, quantity, size curve)
• Established retail pricing strategies aligned with market trends and business goals
• Monitored shipment arrival progress and worked with logistics teams
• Provided seasonal product development recommendations to the Australian design team
• Defined sales plans for major Tmall promotions, 30% GMV increased in Tmall promotions through adjusting product strategy
• Developed discount strategies to maximize sales and manage product lifecycle
• Controlled inventory levels to ensure optimized stock availability
• Prepared and presented business analysis reports for senior management
• An Australian sports brand, growing rapidly in China's e-commerce market

• Company Overview: A well-known French children's fashion brand with 43 retail stores and e-commerce presence on Tmall, JD, and Redbook
• Managed Petit Bateau China business, a well-known French children's fashion brand with 43 retail stores and e-commerce presence on Tmall, JD, and Redbook
• Created and executed OTB plans for each season
• Conducted product selection, ensuring optimal RC, quantity, and budget allocation
• Established retail pricing structures in alignment with market positioning
• Coordinated shipment delivery with the France-based team and tracked payment processes
• Provided feedback on local product preferences to assist the France team in future designs
• Collaborated on market research initiatives to support the development of China-specific collections
• Verified Chinese tag information with suppliers and collected lab test reports
• Oversaw stock release and allocation to retail stores, increasing ST by 9% in AW19
• Led merchandise management for WeChat stores, including new arrivals and promotions
• Provided product details to the e-commerce team, ensured launch schedule compliance, and tracked performance
• Coordinated with marketing teams (TikTok, Redbook, and WeChat) to optimize brand exposure
• Developed discount strategies and adjusted pricing plans for retail and e-commerce channels while maintaining gross profit control
• A well-known French children's fashion brand with 43 retail stores and e-commerce presence on Tmall, JD, and Redbook

• Managed outlet merchandise for six stores in China
• Conducted stock allocation, transfers, and family sales
• Collaborated with the marketing team on mall promotions
• Developed and implemented outlet discount strategies.
• Keep reasonable stock level for outlets store, insure product life cycle in 36 months.

• Controlled shop stock handled stock transfer and allocation, and provided sales reports for analysis
• Managed vendor communication regarding lab testing, defective items, and spare parts for in-house repairs
• Oversaw outlet merchandise business and organized bargain fairs
• Achievements: Assisted in resolving AIC inspection cases and handled malicious claims from professional societies
• Prove ST get to 60% at the season end.

• Managed shop stock efficiently, handled stock transfers and allocation, and provided sales reports for analysis.
• Coordinated with vendors regarding lab testing, defective items, and secured spare parts for in-house repairs.
• Oversaw outlet merchandise operations, including bargain fairs and discount strategies.
• Achievements: Insure ST get to 65% at the season end.

• Provided sales reports for analysis and tracked shipment follow-ups
• Managed ERP operations and lab test processes
• Translated washing labels for accuracy and compliance

Translated approximately 300 SKUs each season, ensuring all information on washing labels and certification cards was accurate.

• Purchased woven fabrics for clothing, ensuring timely delivery, quality, and price control
• Selected and negotiated with suppliers for accessories and materials
• Worked closely with designers to confirm fabric quality and color accuracy
• Assisted the sales team in reordering best-selling styles and resolving quality issues
• Efficiently found and selected the best-valued fabrics and accessories from 3-5 vendors, negotiating with suppliers to secure the best prices.
• Ensured timely delivery of products by closely monitoring vendor performance and addressing any issues promptly.
• Built long-term supplier relationships with vendors to establish quality and competitive pricing.
• Collaborated with internal departments to better understand needs and determine purchasing requirements.
• Maintained complete documentation and records of all purchasing activities.

• Purchased wash labels, price tags, and other garment labels
• Managed the sample-to-production process, issued purchase orders, and coordinated with vendors
• Oversaw production processes, applied for payments, and resolved production issues
• Conducted sales data analysis and reordered best-selling products
• Communicated closely and efficiently with the production team, ensuring 98% of order confirmations were launched on time.

• Assisted the Sales & Development Manager in shop expansion from 3 to 24 locations in 2 years
• Entered daily sales data in ERP, prepared sales reports, and reconciled accounts with shopping malls
• Communicated with store teams to understand needs and relay feedback to relevant departments
• Provided POS training for new store openings
• Helped customers locate products and checked store system for merchandise at other sites.