Connie Miller
Arcadia,CA
Summary
HIGHLY DRIVEN, PERFORMANCE-FOCUSED PROFESSIONAL
Dynamic 20+ sales career excelling in experience and performance in the fashion and gift industry. I offer an in-depth understanding of the sales cycle process and remain focused on all customer relationships through all stages. Experienced, “fearless” cold-caller and expert presenter, negotiator, and closer. Outstanding success in building and maintaining relationships with key accounts and ISR customers with excellent levels of retention. Well organized with a history that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals. Exceptional presentation skills and maintaining brand integrity.
Overview
27
27
years of professional experience
Work History
SALES & CUSTOMER DEVELOPMENT
BIZ ENTERPRISES
LOS ANGELES, CA
01.2021 - Current
- Develop and grow Key Accounts, ISR, & Ecommerce business for brand and private labels
- Increased brand and wholesale websites by 60% updating content, descriptions, and imagery.
- Travel seasonally to key accounts, national, and regional trade shows.
- Collaborate with merchandiser, designer, and production team on trends and private label styles.
SALES & CUSTOMER DEVELOPTMENT
INSTANTFIGURE, INC.
IRVINE, CA
01.2018 - 01.2019
- Drive business for all divisions including ISR, Key Accounts, Ecommerce Retailers, Medical, and Pet for multi-brand manufacturer
- Actively engaged in expanding customer base through cold calling, qualified leads, trade shows, and online research per brand specialty
- Evaluated active customer YoY performance, strengthened customer partnerships with wholesalers by conducting year-end strategy calls
- Initiative-taking in researching trade shows locally and internationally to identify opportunities to grow brand exposure and meet new buyers, decision makers, and distributors
- Work closely with boutique modeling agencies, photographers, schedule product and lifestyle shoots for new product and to refresh brand social media pages.
RETAILER RELATIONSHIP MANAGER
SALES PRODUCERS, INC.
LOS ANGELES, CA
01.2017 - 01.2018
- Maintain and develop business with ISR & Key Accounts in assigned territory and all Southern California open territories for 40+ brands including home décor’, gift, licensed, personal care, and baby products
- Expanded new account business by 44% through cold calling, prospecting new leads, store visits, and trade shows
- Increased 2018 1st, 2nd, & 3rd quarter business: local territory 23% and open territory by 33%
- Liaison between brand management and retailers for ease and accuracy of order processing, claims, credit, etc
- Travel to retailers to establish and foster relationships, present new products within assigned brands per territory
- Develop Key Account business including current product, private label, and product development (initial presentation to close).
SALES MANAGER
LOLLALAND, LLC
MONROVIA, CA
01.2016 - 01.2017
- Lead the organization in aligning domestic business to attain revenue goals, activate B2B with moderate to better specialty boutiques including baby gear, specialty toy, gift, home, furniture, hospitals, play spaces, and museum stores
- Expanded new business 27% through cold calling and prospecting new leads, store visits, and tradeshows.
- Grew new product business by 165% above projections
- Developed “Retailer of the Month” program, highlighting retailer on social media, product giveaways to increase customer loyalty, cross promotions, and brand awareness
- Streamlined the order and shipping process increasing warehouse daily productivity.
SALES AND CONSULTING
C.M. & ASSOCIATES
ARCADIA, CA
01.2013 - 01.2015
- Independent sales and consulting with the Los Angeles fashion industry
- Conceptualized, developed, and executed sales staff training and education
- Implemented procedures for effective communication throughout all departments to increase workflow productivity
- Worked side by side with sales staff, offered support to showroom and outside sales appointments
- Expanded business by introducing sales staff to key decision makers and fostering the relationship
- Increased sales by targeting key accounts in new markets
- Reviewed shipping/inventory procedures to help increase shipping volume/accuracy and decreasing chargebacks.
NATIONAL SALES MANAGER
PUZZLES ENTERPRISES
LOS ANGELES, CA
01.1997 - 01.2012
- Leading Los Angeles wholesaler, importer, and manufacturer specializing in family apparel, shoes, home, and seasonal décor
- Maintained sales through established major discount and mass market retailers
- Increased business by establishing relationships with prospective buyers/retailers through lead generation, cold calling, and tradeshows.
- Responsible for all non-apparel sales including beauty, home décor, toys, shoes, seasonal items
- Managed and hired in-house & independent sales staff and communicated with all buying offices
- Responsible for account & territory allocations for all in-house, outside sales staff, and buying offices
- Participated in vendor meetings to help determine value and relevance of promotional goods prior to purchase
- Communicated daily with warehouse management and staff regarding shipping schedules, inventory availability, allocations, and inventory control
- Collaborated with design and production team for on-trend styles and fabrics in junior, young missy, and plus
- Maintained showroom for rotating 1500+ styles and items, visual displays, and supplies
- Organized all trade show preparations – with booth allocation, raw space design, sample prep, supplies, promotions, marketing set-up and tear down, and all post-show paperwork.
Education
AA in Merchandising -
FASHION INSTITUTE OF DESIGN AND MERCHANDISING
Skills
- Sales Growth
- Brand Awareness
- Negotiations
- Goal Oriented
- Strategic Sales
- Business Development
- Market Analysis
- Customer Retention
- Presentations & Proposals
- Cold Calling & Prospecting
- Key Account Management
- Networking & Relationship Building
References Available
True
Community
SILVERADO HOSPICE, ENCINO, CA, Hospice Patient Volunteer, 2013 - Current
Proficient Programs
- Word
- Excel
- PowerPoint
- Outlook
- Gmail
- Sage/Act
- Nimble
- Brandwise
- Nuorder
- Insightly
- Apple
- Microsoft
- Badger Mapping
- HubSpot
- Canva
Timeline
SALES & CUSTOMER DEVELOPMENT
BIZ ENTERPRISES
01.2021 - Current
SALES & CUSTOMER DEVELOPTMENT
INSTANTFIGURE, INC.
01.2018 - 01.2019
RETAILER RELATIONSHIP MANAGER
SALES PRODUCERS, INC.
01.2017 - 01.2018
SALES MANAGER
LOLLALAND, LLC
01.2016 - 01.2017
SALES AND CONSULTING
C.M. & ASSOCIATES
01.2013 - 01.2015
NATIONAL SALES MANAGER
PUZZLES ENTERPRISES
01.1997 - 01.2012
AA in Merchandising -
FASHION INSTITUTE OF DESIGN AND MERCHANDISING
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