Drives for revenue goal attainment on a monthly, quarterly, and annual basis.
Identified potential new customers through research of industry trends and competitive analysis.
Ensures customer satisfaction by facilitating all aspects of the customer's account in cooperation with creative, operations, marketing, and finance staff.
Negotiates fees or services with clients, with management approval.
Cultivated relationships with key decision makers through regular client visits and follow-up calls.
Negotiated contracts with clients to ensure profitable outcomes for the company.
Provided timely customer service support to resolve any issues quickly and efficiently.
Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
Marketing Manager
Clear Channel Outdoor
Sacramento, CA
02.2023 - 05.2024
Create custom solutions and presentations to maximize revenue and build brands.
Demonstrate leadership in media strategy, research, and knowledge of Clear Channel Outdoor (CCO) products.
Align strategies with Regional Marketing and Sales Leaders for prospecting, outreach, and story-driven presentations.
Deliver actionable insights to Account Executives reflecting understanding of clients' business needs.
Develop vertical opportunities and prospects based on industry research, media spend, and market relevance.
Present and train Account Executives and Sales Assistants on marketing tools and RADAR suite.
Manage the photography team to efficiently schedule and deliver campaign images for clients.
Director of Communication & Gran Prix
Capital Area Tennis Association (CTA)
Austin, TX
07.2017 - 07.2022
Strengthened product branding initiatives by developing communication campaigns, promotional materials, and databases for the Austin tennis market.
Created and assisted with promotional strategies around CATA’s large events (Junior Banquet, Annual Meeting and Awards Ceremony).
Coordinated the CATA Gran Prix Junior Tour tournament series, fielding over 800 participants a season.
Grew newsletter click-through rate and website traffic by over 100%.
Served as Tournament Director for both Junior and Adult events.
Wrote grant, sectional, and national award applications for USTA Texas and USTA National programs.
Business Development Assistant
Workhorse Marketing
Austin, TX
11.2016 - 05.2017
Created Workhorse Marketing's first large-scale outbound acquisition campaigns geared toward acquiring new clients within specific verticals.
Conducted consultation calls and meetings with prospective clients.
In charge of contacts, leads, deals, and clients within CRM system.
Assisted with preparing presentation documents and sales pieces.
Conducted research to discover leads based on business needs and objectives
Education
Bachelor of Science - Business Administration, Marketing
College Of Coastal Georgia
Brunswick, GA
05.2014
Certification
SafePlay Certification, USTA
Junior Tennis 11-17 Instructor, Professional Tennis Registry
Pickleball Certified Coach, Professional Pickleball Registry
Certified Cloud Practitioner, Amazon Web Services
Inbound Certification, HubSpot
Email Marketing Certification, HubSpot
Timeline
Account Executive
Clear Channel Outdoor
05.2024 - Current
Marketing Manager
Clear Channel Outdoor
02.2023 - 05.2024
Director of Communication & Gran Prix
Capital Area Tennis Association (CTA)
07.2017 - 07.2022
Business Development Assistant
Workhorse Marketing
11.2016 - 05.2017
Bachelor of Science - Business Administration, Marketing