Connor Fox
Boulder,CO
Summary
Dynamic and results-driven Sr. Global Product Manager with extensive experience in the medical device industry, specializing in Brain Monitoring (BIS), Regional Oxygen Saturation (INVOS), and Temperature management products at Medtronic. Adept at leading cross-functional teams, driving product development and launch initiatives, and implementing global marketing strategies to drive revenue growth. Proven track record of successfully launching market-leading products and optimizing product portfolios to meet customer needs. Strong communication, analytical, and leadership skills to drive business objectives and exceed market expectations.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Sr. Global Product Manager - BIS, INVOS, and Temperature
Medtronic
10.2022 - Current
- Managed key strategic product launches for BIS™, INVOS™, and Temperature portfolios encompassing $340M in revenue globally.
- In collaboration with our Medical Education team developed state-of-the-art education program for residents and fellows to build awareness around our technologies.
- Develop inventory management procedures to maximize revenue during limited product availability due to end-of-life components and resource constraints.
- Work closely with cross functional teams including Quality, Engineering, Inventory Management, and Medical Education to manage portfolios and communication to leadership and greater commercial organization.
- Lead product life cycle management activities from launch to phase out initiatives.
- Support efforts of our social media team to drive awareness of product offering and cultivate interest in our future endeavors.
- Manage cross-functional teams to drive successful product launches and ensure alignment with market needs and regulatory requirements.
- Conduct market research, competitive analysis, and customer interviews to identify trends and opportunities for product enhancements.
- Collaborated with sales and marketing teams to create and execute product positioning, messaging, and go-to-market plans.
- Establish key performance indicators (KPIs) to track product performance and measure success against business objectives.
Sr. Global Market Development Manager - BIS
Medtronic
05.2021 - 10.2022
- Lead creation/maintenance of bold marketing strategy including segmentation, positioning, messaging, multi-channel plan, quarterly plan of action and sales communication.
- Conduct competitive analysis, market research, and obtain market intelligence for pricing analysis and product positioning.
- Drive strong field connectivity through best practice sharing, market updates, field visits, and sales training.
- Deliver quarterly business reviews and identify market trends and recommend strategies.
- Build strong relationships with key opinion leaders; identify and lead customer engagement activities.
- Understand and simply communicate benefits of full portfolio; Partner with other product managers to develop full portfolio strategies.
- Identify innovative methods to improve marketing strategies and processes.
- Develop, implement, and execute marketing strategies to drive market leadership including messaging, physician engagement, effective pricing & sales engagement.
- Consult with country and/or regional marketing and sales teams to introduce new campaigns, techniques, and capabilities.
- Coordinate sales and related activities such as advertising, public relations, social media and strategies to achieve marketing objectives.
US Product Specialist BIS and Invos
Medtronic
10.2017 - 04.2021
- Formulate and review corporate short and long-range plans, goals, and objectives for specific product or product line.
- Conduct competitive product analysis and market research of product consumer behavior and professional audience.
- Analyze and maximize profitability and viability of new products or product enhancements.
- Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle.
- Work with other functions to finalize product specifications. Provide advertising with core brand equity.
- Serve as technical adviser, demonstrating products and troubleshooting product issues.
Product Manager
Medline Industries, Inc.
03.2015 - 10.2017
- Responsible for the management and sales growth of the Oxygen Therapy products as well as Minor Capital within the Respiratory Division at Medline Industries.
- Management of inventory from overseas vendors.
- Trouble shooting with sales reps to provide quality solutions for our customers.
- Executing product life cycle from inception through growth and finding ways to stay relevant in the market.
- Work with suppliers to deliver quality products that meet the company’s vision.
- Create and present sales presentations, training, and promotional materials to sales staff and customers.
- Visit hospitals and doctor’s offices to interview future customers and identify needs and desired features of products.
- Analyzed market data to forecast product performance to help make product development decisions.
Sales Specialist - Exam Gloves
Medline Industries, Inc.
01.2014 - 03.2015
- Provided support to Medline sales representatives to increase profitable growth of Exam Glove Division portfolio.
- Was responsible for sales growth, sales support, in-service travel, field sales training.
- Leveraged analytical reports to develop strategies and target sales opportunities.
- Established blue prints for sale representatives to ensure proper steps were followed prior to, during and post product evaluation.
- Conducted and facilitated customer in-services and educational programs.
- Addressed customer product questions and objections.
Associate Product Manager - Exam Gloves
Medline Industries, Inc.
07.2012 - 12.2013
- Was responsible for collaborating with marketing and obtaining artwork for product portfolio.
- Worked closely with Marketing, Regulatory, and Quality departments to ensure compliance with standards and regulations.
- Ran sales reports, and setup items in SAP.
- Conducted market research on new and innovative products.
Sales Intern
Uline
05.2011 - 08.2011
Seasonal Employee
Libertyville Township
05.2010 - 08.2010
Education
Masters of Business Administration -
University of Colorado Boulder - Leeds School of Business
Boulder, CO05-2024
Bachelors - Marketing - Professional Sales Emphasis
Illinois State University
Bloomington-Normal05-2012
High School Diploma -
Libertyville High School
Libertyville, IL12-2007
Skills
- Product Marketing
- Inventory Management
- Product Strategy Development
- Portfolio Strategy
- Team Leadership
- Market Analysis
Certification
Marketing Strategy Cornell University November 2021
Timeline
Sr. Global Product Manager - BIS, INVOS, and Temperature
Medtronic
10.2022 - Current
Sr. Global Market Development Manager - BIS
Medtronic
05.2021 - 10.2022
US Product Specialist BIS and Invos
Medtronic
10.2017 - 04.2021
Product Manager
Medline Industries, Inc.
03.2015 - 10.2017
Sales Specialist - Exam Gloves
Medline Industries, Inc.
01.2014 - 03.2015
Associate Product Manager - Exam Gloves
Medline Industries, Inc.
07.2012 - 12.2013
Sales Intern
Uline
05.2011 - 08.2011
Seasonal Employee
Libertyville Township
05.2010 - 08.2010
Masters of Business Administration -
University of Colorado Boulder - Leeds School of Business
Bachelors - Marketing - Professional Sales Emphasis
Illinois State University
High School Diploma -
Libertyville High School
Marketing Strategy Cornell University November 2021
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