Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Connor Furgason

Berkley,MI

Summary

Ambitious Marketing and Sales professional offering 7+ years of experience with a background in business to business sales, consulting, variable marketing, and financial optimization.

Overview

8
8
years of professional experience

Work History

Contests & Incentives Coordinator

Ford Motor Company
Dearborn, MI
05.2023 - Current
  • Coordinate variable marketing spend among three key nameplate brands: Mustang, Bronco and Bronco Sport.
  • Manage an annual budget of over $40,000,000 for the Southeast United States in concordance with sales leadership, regional management, brand management, and finance.
  • Worked effectively with the regional management team to launch incentive programs to achieve monthly sales objectives
  • Deliver sales and share through various contest and incentive tactics to react to present and anticipated market conditions.
  • Remained disciplined in variable marketing spend, staying within company target levels and industry standards.

Franchise Coordinator

Ford Motor Company
Dearborn, MI
09.2021 - 04.2023
  • Directly responsible for all franchising objectives in the Northeast United States such as appointments, amendments, resignations and relocations.
  • Led a team of 2 to 3 Retail Network Specialists to efficiently evaluate and execute all transactions while complying with company and local franchising laws.
  • Successfully executed the resignation of over 30 dealerships and the ownership change of over 100 dealerships to strengthen the health of the dealership network.
  • Support consulting and communications with public companies to drive improved performance.
  • Facilitated communication among various departments such as Legal, Sales Operations, Regional Management, and the Franchising team.

Zone Manager

Ford Motor Company
Houston, TX
06.2016 - 09.2021
  • Consultant for 12 to 15 automotive dealerships directly responsible for the performance of the sales, service and parts operations and departments.
  • Achieved over 100% of automotive sales objectives from Ford to the dealerships throughout a 5-year term.
  • Consistently ranked in the top 10% of all Zone Managers in the United States in dealership surveys regarding consultant helpfulness to their businesses.
  • Earned Zone Manager of the Year in Southern Texas in 2018 based on meeting internal objectives as well as my consulting efforts to help my dealerships meet their objectives.
  • Served as a key resource for 6 to 12 Zone Managers in the Houston, TX Region.

Education

Bachelor of Science - Marketing

Western Michigan University
Kalamazoo, MI
04-2016

Skills

  • Consulting
  • Leadership
  • Budget Management
  • Professional Communicator
  • Sales
  • Operations Oversight
  • Employee Development
  • Recruiting and Hiring
  • Cost Analysis and Savings
  • Remote Working

Accomplishments

  • Four-Year member of the Western Michigan University Soccer Team and two-year captain.
  • Mid-American Conference Medal of Excellence Recipient - Awarded to one male and one female from each University across all sports for their academic and athletic accomplishments.
  • 2021 Top-Achiever at Ford Motor Company

Timeline

Contests & Incentives Coordinator

Ford Motor Company
05.2023 - Current

Franchise Coordinator

Ford Motor Company
09.2021 - 04.2023

Zone Manager

Ford Motor Company
06.2016 - 09.2021

Bachelor of Science - Marketing

Western Michigan University

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Connor Furgason