Connor Gold

• Responsible for the management of all Paid Social media campaigns for Intuit QuickBooks U.S. (Small Business Self-Employed Group).
• Oversee yearly budgets of over $30 million across all major social platforms (Meta, TikTok, Pinterest, Reddit, Snapchat, LinkedIn).
• Develop strategic media plans to deliver against full-funnel marketing goals inclusive of net-new subscribers, brand-lift, and incrementality.
• Contribute an average quarterly total of 7-10% net-new subscriber growth to help reach fiscal forecast goals.
• Consistent use of internal MMM and other agile MMM platforms (Annalect and LiftLab) to conduct detailed media tests.
• Work across multiple teams to build process and deliver success inclusive of creative, integrated marketing, agency partners, and analytics.

Responsible for the management of over $500,000 in monthly media spend across paid social platforms(Meta, Pinterest, Snapchat, and TikTok. (Averaged 6-10 accounts per year)

Optimize campaign primary KPIs to effectively hit target ROAS, CPA, and lead generation goals.

Reporting & Analytics - Accountable for weekly & monthly reporting to recap campaign strategy effectiveness, and goal progress.

Conduct paid social audits to assist sales team in new business pitches and add new clients to the agency portfolio.
Write compelling ad copy and assist creative team to develop performance based ads that convert.

Daily use of Facebook Ads Manager, Google Ads, Google Analytics, Excel & PowerPoint to maximize campaign efforts.
Responsible for the maintenance, optimization & analysis of multiple accounts.

Utilize competitive data and industry trends to strategize efficient media buying for clients.

Successfully carry out client KPIs by evaluating key metric data and pulling daily/weekly reports.