Connor Grose
Summary
Detail-oriented creative strategist with a passion for digital marketing, content production, social media management, copywriting, and data analytics.
Overview
9
9
years of professional experience
Work History
Creative Strategist
First Media
2023.01 - Current
- Point strategist on Factor, the highest-spending brand with the company that has expanded internationally to 7 countries (as well as weekly assistance on multiple other brands in my team)
- Write ad copy, innovate concept ideas, and create viral profitable content on social media platforms (Primary Platforms are Meta, TikTok, Instagram but others include YouTube & Reddit)
- Analyze data to strategize & make informed decisions to create engaging ads + campaigns that top-perform
Help brands expand internationally by testing different swimlanes, understanding demographics & scaling concepts to extend their lifespan - Coordinate with media payers to ensure the right jobs get proper spend
- Maintain account health by ensuring low CPA’s
Content Producer
Narrative Ads
Pasadena, CA
2021.06 - 2022.12
- Manage 7 different brands and create viral promotional content on social media platforms (TikTok, Instagram, Facebook) - Ad Reel
- Coordinate with marketing team to drive messaging and promote engaging campaigns
- Review analytics reports measuring success of ad campaigns
- Write ad copy, cast talent, and work with production team to develop and execute brand shoots
Marketing Producer
KHTS Radio
Santa Clarita, CA
2020.12 - 2021.06
- Write articles & ads for local businesses' social media pages as well as the station's website (100+ written)
- Schedule broadcasts and segments daily
- Generate engaging story ideas and creative headlines to increase readership
- Conduct interviews for promotional video content
- Take professional photography for social media pages
Marketing/Video Intern
KHTS Radio
Santa Clarita, CA
2020.01 - 2020.05
- Write advertising materials for local businesses
- Increase SEO on digital marketing campaigns
- Edit promotional video content for KHTS and other companies
- Increase customer interaction across social media, blog and website posts
Content Writer
Sierra Cinematics Productions
San Diego, CA
2017.06 - 2019.11
- Co-wrote episodic web series currently in post-production, funded by multiple backers
- Coordinated with marketing team to create engaging promotional materials
- Followed trends in industry and target genre to capitalize on emerging trends
Production Assistant
American Film Institute
Los Angeles, CA
2018.04 - 2018.06
- Communicated with all departments to coordinate daily shoot schedule
- Scheduled transportation, craft services, and various rental services
- Assisted with coordinating talent and stage dressing
Education
Associate of Arts - Creative Writing
College of The Canyons
Valencia, CABachelor of Arts - Cinema & Television Arts
California State University Northridge
Northridge, CASkills
- Written & Interpersonal Communication, Multitasking, Time Management, Self-Motivated, Team Oriented
- Technical: Proficient in Microsoft Office, Slack, WordPress, Frameio
- Social Media: Facebook Analytics, Google Analytics, Instagram, TikTok, Twitter, LinkedIn
Timeline
Creative Strategist
First Media
2023.01 - Current
Content Producer
Narrative Ads
2021.06 - 2022.12
Marketing Producer
KHTS Radio
2020.12 - 2021.06
Marketing/Video Intern
KHTS Radio
2020.01 - 2020.05
Production Assistant
American Film Institute
2018.04 - 2018.06
Content Writer
Sierra Cinematics Productions
2017.06 - 2019.11
Associate of Arts - Creative Writing
College of The Canyons
Bachelor of Arts - Cinema & Television Arts
California State University Northridge