Connor Henell

• Own full apparel development lifecycle from concept through Buy Ready across multiple seasonal assortments, achieving

95%+ on-time sample and milestone completion.

• Manage and validate tech packs, ADs, BOMs, and construction details with 98% accuracy, reducing factory rework and

sample iterations by 30%.

• Partner closely with Design, Marketing, Sourcing, Materials, and Operations to ensure alignment on product vision, cost

targets, and calendar milestones.

• Source, evaluate, and onboard 20+ new fabrics and trims annually, ensuring compliance with quality, performance, and

cost KPIs.

• Review and approve prototypes for fit, construction, color, trims, and materials, providing clear technical feedback to

factories to drive quality improvements.

• Implement cross-functional tracking tools and development dashboards, improving visibility and reducing missed deadlines

by 20%.

• Owned product requirements and system workflows supporting consumer-facing product discovery, pricing accuracy, and assortment readiness across digital channels.
• Partnered with Data teams to analyze SKU performance, customer behavior, and funnel drop-off points, driving 20% improvement in readiness and engagement metrics.
• Defined product enhancements, authored user stories, and supported testing cycles for platform updates impacting global consumers.
• Collaborated with Marketing and Product Ops to ensure product storytelling, metadata, and attributes improved search, filtering, and navigation experiences.
• Presented insights and trade-offs to senior leadership, translating data into clear product decisions.

• Managed development of 300+ seasonal apparel and accessories styles, coordinating tech packs, BOMs, sampling, costing, and vendor communication.
• Ensured 100% BOM and component completeness prior to production handoff, minimizing factory clarification delays.
• Reduced development delays by 25% through proactive WIP reporting, milestone tracking, and factory follow-ups.
• Led cost negotiations with suppliers, delivering 2-4% cost savings via material substitutions and construction refinements.
• Mentored and supervised 2 junior developers, standardizing development workflows while overseeing daily operations, task delegation, and performance management to improve team efficiency.
• Helped manage product lines for golf, flannels, linen, and woven bottoms.

• Led development for accessories and footwear categories, reviewing construction feasibility and ensuring all samples met design, performance, and quality benchmarks.
• Maintained BOMs and PLM records with 97% accuracy, reducing rework and production errors.
• Improved approval-cycle speed by 15% by enhancing sample review processes and implementing upstream issue identification.
• Identified alternative materials/components to improve margin by 2-3%.

• Managed production standards for all footwear and apparel products by ensuring standards were updated and communicated across all development channels.
• Strengthened the growth of engagement opportunities B2B and B2C, including researching, concepting and testing initiatives and collaborating with internal stakeholders to ensure effective integration and alignment.
• Worked closely with design to sketch and provide details for apparel and footwear. Assisted on designs through hard sketches, 3D modeling, and new concepts.
• Defined product data workflows and documentation standards to ensure smooth integration between FlexPLM, ERP, and design platforms.

• Supported integration between PLM systems and global testing databases, reducing data variance and performance-reporting gaps by 12%.
• Provided documentation for QA, validation, and system testing cycles, supporting multiple enterprise upgrades.
• Partnered with engineering and global development teams to ensure data accuracy across costing, materials, and technical attributes.

• Led integrated marketing initiatives, including social media, digital campaigns, and brand communications, to drive engagement and visibility.
• Optimized client accounts by streamlining service processes and scheduling, improving client satisfaction and retention.
• Managed and maintained a comprehensive client database, ensuring accuracy, data integrity, and effective segmentation for targeted marketing efforts.