Summary
Overview
Work History
Education
Skills
Accomplishments
Streaming
Timeline
Generic

Connor Prince

Summary

A highly strategic, passionate, and creatively driven marketing manager with 6 years of both professional and creator experience in the gaming, esports, and influencer landscapes. Ready to successfully lead product strategy for Overwatch 2 live service needs.

Overview

4
4
years of professional experience

Work History

Head of Social

NRG Esports
01.2024 - Current
  • Runs multi-platform marketing campaigns across X, Instagram, TikTok, YouTube, and Facebook.
  • Works with outside vendors and contractors to generate marketing assets.
  • Leads a team of in-office and remote employees to ensure marketing deadlines are met in a fast paced environment.
  • Collaborates closely with partnerships and sales teams to generate RFPs.

Director of Esports Content

Misfits Gaming Group
10.2022 - 01.2024
  • Worked alongside sales and partnership teams to develop go to market strategies for social, merchandise, and creative campaigns for Overwatch 2 and Call of Duty brands.
  • Built influencer campaigns for Overwatch 2 and Call of Duty audiences while nurturing lasting influencer relationships.
  • Ensured that team deliverables and marketing guidelines were in compliance with Overwatch League and Call of Duty League mandates.
  • Was responsible for creating and curating the brand voice across all platforms.
  • Lead internal and external creative teams to build and distribute company digital content.
  • Tracked that all marketing needs were met and aligned with competitive operations calendar.

Brand Manager

Misfits Gaming Group
07.2021 - 10.2022
  • Ensured all content aligned with overall brand goals and guidelines.
  • Oversaw that branded content was delivered on time to partners and matched creative briefs.
  • Devised a content strategy to effectively engage target audiences.
  • Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Executive Producer

Team Envy
03.2020 - 06.2021
  • Oversaw all aspects of pre-production, including casting, location scouting, and scripting to ensure optimal results.
  • Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Coordinated with producers and on-air talent to create program content, new ideas, and segments.
  • Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.

Education

The University of Texas At Dallas
Richardson, TX

Skills

  • Excellent communication and interpersonal skills
  • Direct experience working with Overwatch 2 influencers
  • Has successfully built platforms surrounding Overwatch 2 content
  • Hands on experience in cultivating active Overwatch 2 communities
  • Extensive experience with social media tools and best practices
  • Experience with gaming product marketing
  • Expert knowledge of gaming, streaming, and esports ecosystems
  • Creative problem solver with substantial experience in project management
  • Proficient in project management tools (Asana, Trello, Airtable, JIRA, Mondaycom)
  • Proficient in Microsoft Office 365 Suite and Google Workplace
  • Extensive experience in fast paced, dynamic working environments
  • In depth experience overseeing relationships with external partners and vendors

Accomplishments

    Competed professionally in the Overwatch League with the Boston Uprising.

    Directed all brand strategy for the 2023 Overwatch League Champions the Florida Mayhem.

Streaming

Runs one of the most successful Overwatch and Overwatch 2 competitive costreams and podcasts on Twitch, YouTube, and Spotify for 5 years.

Timeline

Head of Social

NRG Esports
01.2024 - Current

Director of Esports Content

Misfits Gaming Group
10.2022 - 01.2024

Brand Manager

Misfits Gaming Group
07.2021 - 10.2022

Executive Producer

Team Envy
03.2020 - 06.2021

The University of Texas At Dallas
Connor Prince