Summary
Overview
Work History
Education
Skills
VOLUNTEER WORK
Timeline
Generic
CONNOR RANDELL

CONNOR RANDELL

Kansas City,MO

Summary

Digital Marketing and Sales Specialist with 5+ years of experience in online marketing, branding, and business strategy across a wide variety of industries. Skilled in contract negotiations, partner relationships, and coordinating with cross-functional teams. Eager to apply my skill set to my passion for the tech industry.

Overview

6
6
years of professional experience

Work History

Retail Media & Monetization Specialist

Associated Wholesale Grocers Inc.
Kansas City, KS
12.2023 - Current
  • Develop and execute revenue-generating strategies for digital assets (e-commerce, apps, social media).
  • Manage advertising programs, including display ads, sponsored content, and brand partnerships.
  • Collaborate with vendor partners to create strategy proposals based on goals and budgets.
  • Build and maintain relationships with advertising partners, agencies, and brands.
  • Track and report key performance indicators (revenue, click-through rates, conversion rates).
  • Work closely with cross-functional teams, including marketing and merchandising teams, to align advertising efforts.

Account Executive

iFocus Marketing
Overland Park, KS
02.2020 - 09.2023
  • Drove new business development and client acquisition through cold calling, networking, email efforts, and exceptional service
  • Gained significant working experience within the software and advertising platforms our team provides
  • Collaborated with the Strategy Team to update account plans based on changing digital markets, client conditions, and competitor activity
  • Negotiated contracts, closed agreements and gave support to internal teams in digital service launches
  • Increased sales to over 70% by establishing long-term partnerships nationwide
  • Maintained updated knowledge of changing industry, standards and trends related to the digital marketing landscape for current accounts
  • Increased brand awareness for our brand through networking opportunities, speaking engagements, and presentations to local organizations

Social Media Specialist

iFocus Marketing
Overland Park, KS
07.2018 - 01.2020
  • Created, scheduled, and managed social content for client accounts on Facebook, Twitter, Instagram, and LinkedIn platforms
  • Launched and managed paid social media advertisements
  • Managed online business reviews to improve client reputation on Facebook and Google My Business
  • Maintained status documents with client deliverables and ongoing social projects
  • Reported on client social campaign analytics monthly
  • Wrote industry blogs to share with our audience on the agency website
  • Managed geofencing campaigns to increase client brand awareness.

Education

Bachelor of Science - Public Relations, Journalism

Missouri State University
12.2017

Skills

Contract Negotiations

Building Strategic Partnerships

Cross-functional Team Collaboration
Social Media Marketing

Brand Management

Client Relations

Product Knowledge

Analytics

Google Workspace

Google Analytics

SalesForce

VOLUNTEER WORK

  • Treasurer of the Board of Directors, Manor Records Fund (2022-Present)
  • Fundraising Member, Newhouse KC (2023-Present)
  • Recruitment Chairman, Go Further Foundation (2021-2022)

Timeline

Retail Media & Monetization Specialist

Associated Wholesale Grocers Inc.
12.2023 - Current

Account Executive

iFocus Marketing
02.2020 - 09.2023

Social Media Specialist

iFocus Marketing
07.2018 - 01.2020

Bachelor of Science - Public Relations, Journalism

Missouri State University

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CONNOR RANDELL