Summary
Overview
Work History
Education
Skills
Timeline
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Connor Smith

Miami,Florida

Summary

Experienced content creator with a passion for innovative thinking and strategized execution, specializing in sports media. Skilled in crafting tailored content and developing effective social media campaigns, with over seven years of experience in content production.

Overview

5
5
years of professional experience

Work History

Orange Bowl Committee

Social Media and Content Assistantship
Miami, Florida
08.2024 - Current
  • Primarily responsible for content creation of various mediums across all social media platforms and throughout the organization.
  • Key component in building awareness for philanthropic outreach.
  • Essential in educating fans about the Orange Bowl's place in the new 12-team playoff.
  • Introduce, implement, and train team on Slate social media software.
  • Update and maintain social media content calendars.
  • Team Lead for Bowl Week Content Crew.

Premier Lacrosse League

Broadcast Enhancement Coordinator (Seasonal)
Remote
09.2022 - 08.2024
  • Seasonal work using Tagboard to integrate live social media content during broadcasts.

University of Oklahoma Football

Student Creative
Norman, Oklahoma
12.2020 - 07.2024
  • Developed specialized visuals to enhance recruitment efforts across various channels.
  • Photograph games, team events, and official recruit visits.
  • Manage multiple projects weekly to meet deadlines.
  • Assist in photoshoot set design and execution.

Scooter's Coffee Frisco Bowl

Social Media Manager (Seasonal)
Frisco, Texas
12.2019 - 01.2024
  • Manage a team of interns skilled in content creation.
  • Introduce, implement, and train team on Slate social media software.
  • Research industry trends and competitor activities to develop new ideas for content creation.
  • Prepare calendar to manage social content across multiple platforms.

Premier Lacrosse League

Social Media Intern
Remote
05.2022 - 09.2022
  • Contributed to over five PLL accounts across multiple platforms.
  • Independently managed a PLL team’s social media.
  • Managed League YouTube and experimented with YouTube Shorts.
  • Collaborated with marketing team members on campaigns pushing tickets, merch, app downloads.
  • Captured, edited, and shared UGC on-site.
  • Followed and built storylines throughout the league.

Education

Bachelor of Arts - Advertising

University of Oklahoma
Norman, OK
05-2024

Skills

  • Adobe Photoshop
  • Adobe Premiere
  • Adobe Lightroom Classic
  • Final Cut Pro
  • Slate Social

Timeline

Orange Bowl Committee

Social Media and Content Assistantship
08.2024 - Current

Premier Lacrosse League

Broadcast Enhancement Coordinator (Seasonal)
09.2022 - 08.2024

Premier Lacrosse League

Social Media Intern
05.2022 - 09.2022

University of Oklahoma Football

Student Creative
12.2020 - 07.2024

Scooter's Coffee Frisco Bowl

Social Media Manager (Seasonal)
12.2019 - 01.2024

Bachelor of Arts - Advertising

University of Oklahoma
Connor Smith