Conor Baker
Astoria
Summary
Dynamic marketing and content professional with proven success in driving engagement and leads in startup and high-growth environments. Expert in SEO best practices and adept at fostering collaboration, I've spearheaded campaigns that resulted in 40% email open rates and significantly boosted organic traffic to key pages. Skilled in CRM tools and content editing, my work enhances brand authority and user experience and optimizes workflows.
Overview
5
5
years of professional experience
Work History
Marketing Copywriter
Conductor
08.2022 - Current
- Created free trial email nurture campaigns, in collaboration with the demand generation team, that had a 40% open rate and drove thousands of free trial sign-ups per quarter.
- Created downloadable guides and blog posts to drive organic traffic, which led to thousands of organic visits and +1000 content downloads per month.
- Brainstormed and created themes, sessions, and content for events that drove hundreds of attendees and leads.
- Partnered with the events and paid media team to lead company and partner-owned webinars covering SEO and content best practices that educated 200+ registrants
- Owned the creation of an email newsletter to promote content, drive leads, and establish brand authority.
- Collaborated with the sales team to optimize cold outreach emails and improve SQls.
Community Copywriter
Rhino Labs
04.2021 - 02.2022
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Authored online display ads, providing click conversion rates of 1%.
- Produced original, creative content for promotional advertisements and marketing materials.
- Collaborated with designers to add photos and videos to advertising and informational writing to strengthen content.
- Incorporated SEO keywords into copy to increase search results rankings.
- Collaborated with fellow writers and stakeholders in development of customer-facing content, maintaining consistency with brand marketing and message strategies.
Training and Content Support Lead
Rhino Labs
07.2020 - 04.2021
- Designed and created a confluence database of internal procedures for the training and onboarding of support staff. This helped to scale procedures across the team for optimized workflows. Resulted in the documentation of over 100+ procedures that improved support response time by over 50%.
- Created training materials and schedule for new trainees. Trained 12 new members of customer support team, resulting in 7 day a week support and a 500% growth of staffing coverage on support team.
- Completed a top-down redesign of Rhino's help center, rewriting over 60 articles to ensure clarity, cohesion, and brand voice & tone. Resulted in a decrease in support tickets of .
- Performed continuous evaluations of content and plans in order to enhance delivery and improve effectiveness.
Education
Bachelor of Arts -
Pace University
New York, NY05.2017
Skills
- SEO best practices
- Work prioritization
- CRM (Contentful, Zendesk, Wordpress, Confluence)
- Design application (Figma)
- Content editing
- Critical thinking
- Brainstorming and collaboration
- Training and onboarding
- Legal and regulatory compliance
- Advertising copy
- Problem anticipation and resolution
- Verbal and written communication
Timeline
Marketing Copywriter
Conductor
08.2022 - Current
Community Copywriter
Rhino Labs
04.2021 - 02.2022
Training and Content Support Lead
Rhino Labs
07.2020 - 04.2021
Bachelor of Arts -
Pace University
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