Conor Battles
Cuyahoga Falls,OH
Summary
SEO marketing and content specialist with a track record of driving online engagement through SEO-rich digital content and conversion rate optimization (CRO). Expertise in managing editorial teams and executing effective marketing strategies across web and social platforms, fostering collaboration and achieving campaign goals.
Overview
10
10
years of professional experience
Work History
SEO Content Writer/ CRO Analyst
Ground Works
Virginia Beach, USA
01.2023 - 07.2026
- Researched, produced and edited digital marketing and promotional material for a network of local home renovation websites
- Wrote and edited blog content, resource articles, news briefs, video scripts, and other content to support organic performance
- Designed, tested, and implemented Conversion Rate Optimization tests across a network of sites alongside platform partners and internal teams
- Helped build and relaunch a network of overhauled WordPress sites by migrating content, updating backlinks, and performing regular site health audits
- Tracked conversion rate performance in Google Analytics and other platforms across multiple channels, including organic SEO, paid search, display, and others, and reported regularly to management and leadership
Marketing Coordinator
The Kent Stage
Kent, USA
08.2022 - 12.2022
- Created promotional content for concerts and merchandise
- Led website redesign and built digital signage systems
- Supported venue operations including equipment handling and merch sales
Marketing Copywriter/ SEO Strategist
Clark Optimization LLC
North Canton, USA
03.2021 - 06.2022
- Developed SEO-driven blogs and website copy for diverse clients
- Collaborated with editorial and SEO teams to meet campaign goals
General Manager & Web Director
Black Squirrel Radio
Kent, USA
08.2016 - 05.2020
- Led a team of ~100 DJs and staff across departments to plan and execute station projects
- Organized events including concerts and fundraisers
- Wrote and edited news, reviews, and interviews for the station website
- Oversaw content from 20+ writers and contributors
- Managed and maintained the station's WordPress site, including layout and admin tasks
Education
Bachelor of Science (B.S.) - Journalism
Kent State University
Kent, OH05-2020
Skills
- Digital Marketing
- Search Engine Optimization (SEO)
- Copywriting
- Social Media Management
- Conversion Rate Optimization (CRO)
- CMS and Infrastructure Platform Experience (WordPress, Google Analytics, Hubspot, Ahrefs, Optimizely, Asana)
Timeline
SEO Content Writer/ CRO Analyst
Ground Works
01.2023 - 07.2026
Marketing Coordinator
The Kent Stage
08.2022 - 12.2022
Marketing Copywriter/ SEO Strategist
Clark Optimization LLC
03.2021 - 06.2022
General Manager & Web Director
Black Squirrel Radio
08.2016 - 05.2020
Bachelor of Science (B.S.) - Journalism
Kent State University