CONSTANCE FAIRCHILD
MOUNT KISCO
Summary
Results-oriented digital sales leader with over 10+ years of experience driving Multimillion dollar revenue growth through data-driven strategies. Expertise in developing and executing omnichannel solutions across mobile, video, Connected TV (CTV), Digital Out-of-Home (DOOH), and social media platforms for top-tier brands and agencies. Specializing in Consumer Packaged Goods (CPG), retail media, and shopper marketing. Proven track record in new business acquisition, sales forecasting, proposal development, campaign management, and performance optimization through post-campaign analytics. A dynamic leader who blends creativity with strategic insight to deliver measurable success and accelerate growth.
Overview
2025
2025
years of professional experience
Work History
Publications
C
New Business Development, Contract
Starlite Media
06.2024 - 12.2024
- Developed tailored presentations, proposals, and media plans to showcase the value of Starlite’s Digital Out-of-Home (DOOH) and Mobile amplification solutions
- Identified new sales opportunities across East Coast and Midwest markets, targeting both agencies and brands
- Led strategic capabilities calls with brands and agencies, including Hormel, Pfizer, Pepsi, Mars, Publicis, Hearts & Science, and Omnicom
- Created marketing materials and outreach strategies to enhance Starlite client communication
Senior Sales Director, CPG Brand Development
Neptune Retail Solutions (NRS)
01.2022 - 11.2023
- Served as the digital expert, collaborating with merchandising sellers to drive incremental digital retail media sales through tailored, data-driven strategies focused on increasing sales for CPG brands across grocery and drug retailers, including Walmart, Target, Kroger, Albertsons, and Ahold
- Generated millions in incremental revenue for leading brands such as J&J, Beiersdorf, Campbell's, and P&G
- Managed the full sales cycle, working closely with clients to develop tailored strategies and media plans
- Led the post-campaign performance reviews to assess effectiveness and optimize future initiatives
- Trained new sellers on NRS full suite of digital capabilities
Programmatic Sales Director, New Business Development
Causal IQ (CIQ)
07.2020 - 01.2022
- Implemented consultative sales approach to communicate CIQ’s unique multivariant programmatic solution across Video, CTV, DOOH, and Display, generating over $2M in incremental new business from leading brands such as Nestlé, Panera, and Blue Triton
- Managed full sales process from lead generation to campaign performance measurement
- Mentored new sellers, driving improved team performance and sales growth
Programmatic Sales Director, CPG New Business Development
Epsilon
01.2019 - 07.2020
- Sold data-driven programmatic solutions to CPG brands, leveraging Epsilon first party and third-party data for targeted consumer reach driving over $2M in new business from midsize brands including Idahoan, Red Gold, and Panera
- Provided end-to-end client support, from strategy development to post-campaign analysis
Sales Director, CPG Brand Development
Catalina
01.2018 - 01.2019
- Leveraged Catalina’s grocery and drug shopper intelligence data to provide omnichannel solutions to CPG brands
- Drove $4M+ in new revenue from midlevel brands like King Arthur, Beechnut and Apple & Eve
Advertising Sales & Marketing, Contract
Pinnacle Media
04.2015 - 12.2017
- Developed go-to-market strategies and sales materials for small-to-medium businesses such as My Bodyworks, The Exchange Lab, and Chicory to drive revenue growth and brand awareness
- Implemented innovative marketing campaigns to increase client engagement and drive sales in the Greater New York City Area
Digital Sales Director
Dotdash Meredith
02.2014 - 04.2015
- Developed and executed digital media sales strategies for 14 Meredith lifestyle content sites, resulting in $3M+ in new business
- Established key partnerships with top-tier agencies and brands, securing significant new business with major brands including Nestlé and Walmart
- Drove revenue growth through effective brand development and client relationship management
Digital Sales Director, CPG New Business Development
MI9 Retail (formerly MWG)
03.2008 - 02.2014
- Launched MWG digital retail media platform, driving instore and online sales for CPG brands across 130 grocery retailer sites
- Developed data-driven advertising solutions designed to increase market share and purchase intent
- Secured partnerships with leading brands like Campbell’s, Procter & Gamble, and Coca-Cola, growing advertising revenue from $0 to $5M
Education
Bachelor of Science - Marketing Management
Empire State College
Saratoga, New YorkSkills
- Agency & Brand Relationship Management
- Consultative Solution Sales & Account Management
- Integrated Sales Strategy & Campaign Execution
- Persuasive Written & Verbal Communication
- Data Analysis & Performance Reporting
- Post-Campaign Optimization & ROI Analysis
- Cross-Functional Team Leadership & Collaboration
- Strategic Business Development & Market Expansion
Timeline
New Business Development, Contract
Starlite Media
06.2024 - 12.2024
Senior Sales Director, CPG Brand Development
Neptune Retail Solutions (NRS)
01.2022 - 11.2023
Programmatic Sales Director, New Business Development
Causal IQ (CIQ)
07.2020 - 01.2022
Programmatic Sales Director, CPG New Business Development
Epsilon
01.2019 - 07.2020
Sales Director, CPG Brand Development
Catalina
01.2018 - 01.2019
Advertising Sales & Marketing, Contract
Pinnacle Media
04.2015 - 12.2017
Digital Sales Director
Dotdash Meredith
02.2014 - 04.2015
Digital Sales Director, CPG New Business Development
MI9 Retail (formerly MWG)
03.2008 - 02.2014
Publications
C
Bachelor of Science - Marketing Management
Empire State College
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