Summary
Overview
Work History
Education
Skills
Accomplishments
Volunteerism/ Membership
Certification
Open To
Timeline
Generic

Constance Hoffman

MO

Summary

Hardworking and driven sales and marketing professional who is goal and results driven. Skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communication initiatives. Successfully collaborates with all C-Suite departments to spearhead campaigns and executing multi-channel approaches. High degree of working knowledge in graphic design, website content, and extensive practical experience in social media, publications and collateral. Demonstrated success delivering highly effective marketing campaigns that produce tangible and measurable outcomes with limited budget expenditures.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Marketing, Events, and Public Relations Manager

CENTRAL OZARKS MEDICAL CENTER
03.2021 - Current
  • Boosted brand awareness by developing and implementing strategic marketing campaigns for all COMC's locations, a nonprofit, including digital, radio, television, newspaper/magazine, print/brochures/flyers, billboards, social media, commerical video scheduling
  • Managed annual marketing budget of 500K ensuring cost-effective allocation of resources for maximum impact
  • Develop and execute comprehensive PR strategies to increase brand awareness, drive patient acquisitions & implement community involvement
  • Conduct research to analyze market trends, customer behavior, and competitive landscape
  • Coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, order of company swag, contract negotiations, creating itineraries, designing and ordering marketing collateral
  • Created current website and consistently update through Wordpress
  • Enhanced external communications through press releases and media inquiries
  • Plan, organize, & execute internal and external meetings/events
  • Provides visually appealing and impact graphic designs through Canva
  • Participated in campus recruiting efforts at targeted universities to attract top talent early in their careers

Freelance Social Media Specialist

Iron Hill Armory
03.2020 - 06.2021
  • Strategic planning, tactics and execution of product photography and content posts on website
  • Increased brand awareness by developing and implementing targeted social media campaigns
  • Daily management of social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
  • Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.

Marketing Manager/Public Relations/Event Planning

HUTCHESON FORD
03.2018 - 03.2020
  • Increased brand awareness by developing and implementing strategic marketing campaigns
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies
  • Post comments and maintain dialog on Facebook, Google My Business, Instagram, Twitter, and You Tube. Managed two websites
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Enhanced company reputation through successful public relations initiatives and positive media coverage.
  • Photography of all inventories
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Using analytical tools such as Google Analytics, Hootsuite Pro, and Meta to monitor and evaluate the company's social media presence and performance

Disaster Preparedness Trainer (short-term Grant Position)

Show Me Hope Missouri/Compass Health Network
01.2018 - 07.2018
  • Delivered dynamic presentations to facilitate learning and retention among diverse audiences
  • Managed multiple projects simultaneously, maintaining strict deadlines and high-quality deliverables
  • Improved public performance by designing and implementing effective training programs
  • Enhanced trainee engagement through interactive workshops and hands-on activities
  • Conducted comprehensive needs assessments to identify gaps in knowledge and skills, informing future program development
  • Developed comprehensive event timelines, ensuring seamless execution of all logistical elements from start to finish

New Business Development Manager

Stoner Bunting Gift Cards
03.2017 - 12.2017
  • Increased lead generation by implementing targeted marketing strategies and conducting thorough market research
  • Identified new opportunities for revenue growth and expansion by analyzing industry trends and competitor activity
  • Developed strategic partnerships with organizations to create mutually beneficial business relationships and enhance company visibility
  • Negotiated favorable contract terms with clients, ensuring long-term profitability while meeting client needs and expectations
  • Utilized CRM software to manage sales pipelines effectively, ensuring timely follow-ups with leads and optimal resource allocation among team members

Office Manager/Human Resources/Executive Assistant

Carrie Gerischer, Attorney At Law
02.2015 - 12.2016
  • Streamlined office operations by implementing efficient filing systems and organizational strategies
  • Enhanced team productivity by delegating tasks effectively and overseeing daily workflow
  • Reduced costs with meticulous budget monitoring and expense tracking for essential supplies and equipment
  • HR: Recruiting, selection, training and development, and performance evaluation; developed office policies and procedures including writing the employee manual
  • Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants
  • Managed vendor relationships, negotiating contracts for cost savings while maintaining high-quality services
  • Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records
  • Coached new hires on company processes while managing employees to achieve maximum production
  • Event planning and public relations

External Partnership Marketing Manager, Loyalty

Sears Holdings
02.2013 - 11.2013
  • Increased brand exposure by creating and implementing strategic partnership marketing plans
  • Enhance the experience of Shop Your Way members as well as engage new members through promotions, advertising and in-store experiences working with Visa and outside partnerships such as Burger King, 1800Flowers, Dell, DirecTv, Avis, and many more top companies
  • Direct marketing strategy and execution across email, social media, direct mail, and other digital channels
  • Coordinated with design and media including outside agencies to develop high-quality creative assets
  • Assist in the planning, development, and execution of targeted life cycle/CRM marketing campaigns to generate a positive ROI and improve member loyalty
  • Collaborated with cross-functional teams to develop integrated marketing plans for partner activations, meeting targeted goals
  • Assist in the selection of appropriate internal and external communication channels to support program objectives, leveraging marketing best practices to optimize program success metrics and customer loyalty
  • Guided creative development for co-branded assets such as digital banners, print collateral, email templates ensuring brand compliance from both parties

Business Development Manager, B2B Gift Card – Financial Services

Sears Holdings
10.2011 - 01.2013
  • Responsible for growing B2B Sears and Kmart Gift Card sales by increasing client base by identifying new business opportunities and cultivating strong relationships with key decision makers
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion
  • Developed and implemented strategic plans for business growth, resulting in increased market share and profitability
  • Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company; grew existing business by $15 million. Generated new business reevenue of $5.5 million
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of products and services.
  • Establishes and maintains effective vendor and cross functional team relationships
  • Spearheaded initiatives aimed at improving customer retention rates by proactively addressing concerns before they escalated into larger issues.
  • Create program marketing plans and promotional strategies in collaborations with key customers using metrics of up-sell, to discount to understand break-even lift
  • Develop, manage, and track promotional programs in partnership with analytics and finance teams
  • Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect

Account Manager, Field Sales

BedandBreakfast.com GIFT CARDS
05.2011 - 10.2011
  • B2B total account management for dollar denominated gift cards and prepaid stays. Developed customized account plans for clients to achieve their business goals
  • Increased client satisfaction by building strong relationships and addressing their needs promptly. Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution
  • Negotiated contract terms with clients, securing favorable agreements for both parties
  • Direct selling, marketing, and managing service to all US and Canada based accounts including corporate, incentive, loyalty, and 3rd party, with a strong focus on dealing with top level decision-making executives
  • Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients
  • This position was a temporary, short term, month to month contract

Account Manager, Regional Sales Office

Marriott & The Ritz-Carlton Individual Incentives & Gift Cards
01.2004 - 01.2010
  • Delivered total B2B account management for individual incentive prepaid certificates and gift cards by driving revenue and market share
  • Increased client satisfaction by building strong relationships and addressing their needs promptly
  • Directly sold and managed service to all Western US based accounts, Western Canada and Australia-based accounts, including corporate, incentive, and 3rd party such as loyalty programs, with a strong focus on dealing with top level decision-making executives via telephone, direct meetings and customer events
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution
  • Managed over 350 accounts plus selected Strategic B2B Accounts through management of relationship, contract negotiations, profiling, marketing, and partnering for an overall strategy
  • Accomplished annual sales of over $3 million and grew territory 43% over six years
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Incorporated consultative sales approach and total account education and training, as provided through in-person presentations, webinars, telemarketing solicitation, and marketing campaigns
  • Established clear communication channels between clients and internal teams, ensuring seamless project execution

Education

Some College (No Degree) - Business And Marketing

El Camino College
Torrance, CA

Some College (No Degree) - Business And Marketing

Pensacola State College
Pensacola, FL

Direct Marketing Association's Certified Marketing Professional Certificate

Skills

  • Sales Reporting
  • Solution Selling
  • Client Relationship Management
  • National Account Management
  • New Business Development
  • Strategic Planning
  • Marketing Strategy
  • Vendor Relations
  • Networking Abilities
  • Attention to Detail
  • Budget Management
  • Public Relations
  • Creative Thinking
  • Critical Thinking
  • PR Strategy Development
  • Online Reputation Monitoring
  • Media Relations
  • Press Release Writing
  • Community Outreach
  • Event Planning
  • Speech Writing
  • Reputation Management
  • Public Speaking
  • Social Media Strategy
  • Community Relations
  • Digital Marketing
  • Partnership Development
  • Spokesperson Experience

Accomplishments

  • Consistently commended by upper management for spearheading and leading effective marketing campaigns
  • Achieved business growth and exposure through effectively partnering with local chambers, businesses, and through community involvement
  • Collaborated with internal staff and external corporations in the development of monthly events and sponsorships
  • Grow Facebook followers from 1100 to over 5.6K
  • 2022 Business Leader of the Year

Volunteerism/ Membership

  • Board of Director and Committee member for Camdenton Chamber
  • Board Member of Share the Harvest Food Pantry and Resell Store
  • Ambassador Lake West Chamber
  • Board of Director for GOCAPS
  • Member of Project Healthy Living
  • Member LANI
  • Committee Lead for Elevate, A Women's Forum
  • Laurie- Sunrise Beach Rotary Club

Certification

Youth Mental Health First Aid certified

Open To

Relocation, hybrid and/or remote opportunities

Timeline

Marketing, Events, and Public Relations Manager

CENTRAL OZARKS MEDICAL CENTER
03.2021 - Current

Freelance Social Media Specialist

Iron Hill Armory
03.2020 - 06.2021

Marketing Manager/Public Relations/Event Planning

HUTCHESON FORD
03.2018 - 03.2020

Disaster Preparedness Trainer (short-term Grant Position)

Show Me Hope Missouri/Compass Health Network
01.2018 - 07.2018

New Business Development Manager

Stoner Bunting Gift Cards
03.2017 - 12.2017

Office Manager/Human Resources/Executive Assistant

Carrie Gerischer, Attorney At Law
02.2015 - 12.2016

External Partnership Marketing Manager, Loyalty

Sears Holdings
02.2013 - 11.2013

Business Development Manager, B2B Gift Card – Financial Services

Sears Holdings
10.2011 - 01.2013

Account Manager, Field Sales

BedandBreakfast.com GIFT CARDS
05.2011 - 10.2011

Account Manager, Regional Sales Office

Marriott & The Ritz-Carlton Individual Incentives & Gift Cards
01.2004 - 01.2010

Some College (No Degree) - Business And Marketing

El Camino College

Some College (No Degree) - Business And Marketing

Pensacola State College

Direct Marketing Association's Certified Marketing Professional Certificate

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Constance Hoffman