Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Constance Shepard

Mulberry,FL
Constance Shepard

Summary

Product Marketing Manager with 6+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics. Expert knowledge of Real Estate and Real Estate Operations.

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

34
years of professional experience
1
Certification

Work History

Real Broker, LLC

Product Marketing Manager
02.2019 - 08.2023

Job overview

    • Broke down and evaluated user problems using personal expertise, and probing questions.
    • Walked user through series of steps to determine problem and implement likely solution.
    • Research and identified solutions to technical problems.
    • Offered assistance in implementing and developing training programs.
    • Created user accounts and assigned permissions.
    • Generated reports to track performance and analyze trends.
    • Responded to customer inquiries and provided technical assistance over phone and in ticket system.
    • Utilized ticketing system to track customer requests and prioritize urgent needs.
    • Resolved technical and procedural concerns with little oversight.
    • Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
    • Drove marketing initiatives to increase product visibility and market performance.
    • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
    • Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
    • Supported marketing programs and campaigns with content and messaging to drive demand.
    • Developed strategy and managed market communications that drove product demand.
    • Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
    • Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
    • Assessed new product specifications to meet client needs.
    • Planned new product external launch and release while managing cross-functional implementation of plan.
    • Penetrated new segments through use of strategic marketing initiatives.
    • Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
    • Managed product development lifecycle from conception to release.
    • Communicated value and position to sales team and developed tools to support selling process.
    • Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
    • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
    • Oversaw product development, marketing and launches.
    • Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.
    • Developed creative sales tools by communicating product value proposition to enable team.
    • Optimized segment space automation growth by leading marketing strategy and content creation.
    • Researched competitive solutions and maintained competitive market comparisons and evaluations.
    • Liaised with product designers on defining product features and managing tradeoffs involving features, schedule and lifecycle.
    • Offered pricing and feature recommendations to management and cross-functional teams.
    • Developed and executed go-to-market plans and facilitated internal organizational readiness.
    • Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.

Retailsphere

Real Estate Research Manager
11.2019 - 06.2022

Job overview

  • Conducted research and analysis to develop model-based solutions to complex operational problems.
  • Devised modeling and measuring techniques using statistical and engineering methods.
  • Developed written documents and reports related to programs and operations.
  • Worked effectively in fast-paced environments.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Applied effective time management techniques to meet tight deadlines.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Gained strong leadership skills by managing projects from start to finish.
  • Excellent communication skills, both verbal and written.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

EXp Realty, LLC

Technical Support Manager
11.2012 - 08.2018

Job overview

  • Analyzed and developed service goals for virtual support desk.
  • Tracked KPIs and created continuous improvement plans.
  • Increased customer satisfaction ratings to 98%.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Defined clear targets and objectives and communicated to other team members.
  • Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
  • Set aggressive targets for employees to drive company success and strengthen motivation.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Developed and implemented training initiatives for new hires.
  • Identified computer hardware and network system issues, performing troubleshooting techniques for remediation.
  • Worked closely with management teams to plan, develop and execute technical strategies aligned to client's vision.
  • Supported implementation of warehouse management system software applications to enable centralized management of tasks.
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked well in a team setting, providing support and guidance.
  • Worked effectively in fast-paced environments.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Developed and implemented training initiatives for new hires
  • Tracked KPIs and created continuous improvement plans
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers
  • Evaluated employee performance and conveyed constructive feedback to improve skills
  • Defined clear targets and objectives and communicated to other team members
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement

BoomTown

Product Marketing Manager
05.2006 - 11.2012

Job overview

  • Communicated value and position to sales team and developed tools to support selling process.
  • Planned new product external launch and release while managing cross-functional implementation of plan.
  • Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.
  • Researched competitive solutions and maintained competitive market comparisons and evaluations.
  • Drove marketing initiatives to increase product visibility and market performance.
  • Oversaw product development, marketing and launches.
  • Developed strategy and managed market communications that drove product demand.
  • Successfully generated over 50 industry write-ups and contributed articles to position product and brand as market leader

NAI Horizons

GRAPHIC & WEB DESIGNER /Information Technology Support Specialist
01.1990 - 05.2006

Job overview

  • Developed artistic visual products while working within defined technical constraints.
  • Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
  • Coordinated with vendors and suppliers to source materials and equipment needed for production.
  • Monitored progress of projects, keeping on schedule and within budget.
  • Completed final touches for projects such as images sizes and font selection.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work
  • Completed final touches for projects such as images sizes and font selection
  • Designed creative digital displays used in online advertising for local businesses
  • Researched trends and projected industry changes to capitalize on emerging opportunities
  • Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials
  • Completed in-depth product design tests using updated software tools
  • Mentored junior designers and provided design guidance to improve standards of overall team output
  • Worked with design systems to develop and present prototypes for focus group evaluation
  • Created logos, illustrations and typography for various organizations
  • Edited and enhanced existing artwork and graphics
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs
  • Developed graphics and visual content for social media campaigns

Education

Grand Canyon University
Phoenix, AZ

Bachelor of Science from Marketing And Advertising
03.2024

North Carolina State University
Raleigh, NC

Bachelor of Science from Computer Engineering Technology
08.1989

UNC Kenan-Flagler Business School
Chapel Hill, NC

Bachelor of Science from Business, Management, Marketing And Support
05.1988

Skills

  • Active Listening
  • Customer Interaction
  • Customer Inquiries
  • Customer Satisfaction
  • Customer Experience
  • Client Relationships
  • Social Media Marketing
  • Product Mix
  • Brand Development
  • Pricing Strategies
  • Brand Visibility
  • Calculating ROI
  • Product Development and Launch
  • Social Media Platforms
  • Microsoft Office
  • SaaS Cloud-Based Solutions Suite
  • SEO Optimization
  • Value Proposition
  • Market Penetration
  • Research and Development
  • Marketing Campaign Management
  • KPI Development
  • Product Performance and Profitability
  • Customer Buying Habits
  • Integrated Marketing Initiatives
  • Marketing Strategies
  • Go-To-Market Plans
  • Brand Messaging
  • SEO Strategy and Execution
  • Program Marketing
  • Budgeting and Allocation
  • Contract Development
  • Active Listening
  • Conflict Management
  • Contract Negotiation Expertise
  • Contract Management
  • Project Planning
  • Lean Manufacturing and Design
  • Budget Administration
  • Project Estimation and Bidding
  • Team Bonding
  • Staff Training
  • Business Process Re-Engineering
  • Project Management
  • Sprint Planning
  • Backlog Management
  • Public Speaking
  • Development Team Trainings
  • Risk Identification
  • Meeting Participation
  • Customer Requirements Analysis
  • Change Management Process
  • Agile Principles
  • Software Process Management
  • Team Meetings
  • Scrum Processes
  • Team Engagement
  • Acceptance Criteria
  • Agile Best Practices
  • Presentation Skills
  • Identifying Backlogs
  • Complex Problem-Solving
  • Organizational Structure
  • Collaborative Mindset
  • Active Listening
  • External Communications
  • Reading Comprehension
  • Systems Thinking
  • Quality Deliverables
  • Materials Organization
  • Training Methodologies
  • Effective Customer Communication
  • Vendor Selection
  • Technological Alignment
  • Release Planning
  • Collaborative Environments
  • Relationship Issues Management
  • Corrective Actions
  • Atlassian JIRA
  • Safe Environment Planning
  • Business Intelligence Data Modeling
  • Bug Resolution
  • Standardized Methodologies
  • Agility Improvements
  • Gantt Charts
  • Business Requirements Documents (BRDs)
  • Meeting Planning
  • Efficient Work Breakdown Structuring
  • Writing Stories
  • Reporting Template Development
  • Material Resource Management
  • Proposal Writing
  • Prepare Reports
  • Active Learning
  • Documentation Oversight
  • Lead Teams
  • Collaboration Software
  • Team Management Understanding
  • Social Perceptiveness
  • Oversee Vendors
  • Waterfall Methodology
  • User Acceptance Testing (UAT)
  • Training Junior Team Members
  • Strategy Implementation
  • Social Media Management
  • Risk Management Strategies
  • Manage Schedules
  • Continuous Improvement Process
  • Deliverables Coordination
  • Researching and Compiling Data
  • Crafting Responses
  • Performance Monitor
  • Progress Report Preparation

Certification

  • Certified Scrum Master (CSM) - 2023
  • Google Digital Marketing &E-commerce Specialist: Professional Certificate - 2023
  • Google Ads Search - 2023
  • Google Project Management: Professional Certificate -2023
  • Meta Social Media Marketing: Professional Certificate - 2023
  • IBM IT Project Manager: Professional Certificate - 2023

Timeline

Real Estate Research Manager

Retailsphere
11.2019 - 06.2022

Product Marketing Manager

Real Broker, LLC
02.2019 - 08.2023

Technical Support Manager

EXp Realty, LLC
11.2012 - 08.2018

Product Marketing Manager

BoomTown
05.2006 - 11.2012

GRAPHIC & WEB DESIGNER /Information Technology Support Specialist

NAI Horizons
01.1990 - 05.2006

Grand Canyon University

Bachelor of Science from Marketing And Advertising

North Carolina State University

Bachelor of Science from Computer Engineering Technology

UNC Kenan-Flagler Business School

Bachelor of Science from Business, Management, Marketing And Support

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Constance Shepard