Summary
Overview
Work History
Education
Skills
References
Organizationalaffiliations
Personal Information
Affiliations
Certification
Timeline
Generic

Constance Thomas

Detroit

Summary

Experienced Associate Marketing Manager with a strong background in public relations, writing, and media relationship management. Demonstrated expertise in developing and executing dynamic PR and marketing programs, consistently delivering high-quality projects on budget by efficiently organizing and utilizing resources. Skilled in integrating earned and paid media, crafting news releases, and evaluating media opportunities. A strategic thinker and self-starter with excellent management skills, adept at linking short-term tasks to broader business goals. Thrives in fast-paced, growth-oriented environments, ensuring effective implementation of brand messages and communications aligned with company objectives.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Marketing Campaign Manager

Detroit Public School Community District
07.2020 - Current
  • Managed and optimized high-impact campaigns for Detroit Public School Community District, overseeing a $1.5 million budget and achieving an average ROI of 20%
  • Implemented a real-time reporting system, increasing visibility into campaign performance and optimizing organizational efficiency
  • Created and executed multichannel marketing campaigns, successfully placing assets on district website and social media platforms, reaching an audience of 100,000
  • Proficient in social media tools and platforms, with strong experience in creating executive-level presentations
  • Collaborated with 7 cross-functional departments, recommending strategic adjustments and enhancing real-time reporting capabilities.
  • Refined lead nurturing processes through marketing automation, resulting in higher conversion rates and stronger customer relationships.
  • Enhanced customer engagement by developing personalized email marketing campaigns based on user behavior analysis.
  • Boosted brand awareness by implementing targeted marketing campaigns across multiple channels.
  • Established a robust content calendar that kept campaigns fresh while maintaining a cohesive brand narrative across all channels.
  • Managed cross-functional teams to execute integrated marketing campaigns, resulting in increased market share.
  • Maximized ROI on advertising budget by optimizing campaign strategies and targeting specific audience segments.
  • Streamlined reporting processes for better tracking of campaign performance, leading to more informed decisionmaking.
  • Managed vendor relationships for outsourced marketing services, ensuring timely delivery of assets and optimal results from collaborations.
  • Implemented rigorous analytics tracking to monitor campaign effectiveness and inform future strategy decisions, leading to continued growth in key performance metrics.
  • Led the development of creative assets for campaigns including copywriting, design direction, and production coordination – resulting in consistent brand storytelling across all touchpoints.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Events Coordinator - Diversity Marketing

General Motors Co.
06.2015 - 07.2020
  • Led diversity marketing initiatives for General Motors, managing a $3.5 million budget for 50+ impactful events annually, demonstrating expertise in budget optimization and strategic planning
  • Guided strategic planning for national events, enhancing brand visibility by 30% and aligning with organizational goals and industry trends
  • Collaborated with national media agencies and internal teams, providing insights for strategic planning and fostering operational improvements, supporting cross-functional alignment
  • Managed and allocated funds effectively, ensuring high-impact execution of events and achieving a 15% increase in community engagement
  • Generated over $1 million in fundraising for GMAAN and NAACP, showcasing ability to leverage consumer insights and link short-term actions to broader business objectives
  • Presented new ideas and strategies to elevate PR activities, contributing to team culture and innovation in diversity marketing.

Event Manager

COBO Center
11.2012 - 06.2015
  • Managed event execution for a 2.4 million sq ft
  • Space, optimizing layouts for 100+ exhibitors per event, and enhancing attendee engagement and operational efficiency
  • Increased in-house contractor revenue by 25%, contributing an additional $200,000 through strategic marketing and promotion
  • Utilized Drafix CAD Professional to design intricate floor plans, facilitating efficient traffic flow and exhibitor accessibility
  • Led end-to-end event management, overseeing exhibit hall setup, audio-visual coordination, security protocols, equipment deployment, parking logistics, and cleaning
  • Coordinated with over 10 internal departments, 15 external vendors, and 20 contractors, ensuring cohesive and synchronized event execution
  • Functioned as the primary client liaison, addressing concerns and troubleshooting issues, resulting in a 20% reduction in on-site logistical challenges and a 70% repeat business rate
  • Leveraged industry insights to attract new clientele, achieving a 10% growth in event bookings and revenue
  • Participated in post-event evaluations, identifying areas for improvement and implementing enhancements that boosted overall event efficiency by 20%
  • Collaborated effectively within cross-functional teams, contributing to project success and fostering a cohesive work environment
  • Applied financial acumen to identify new market opportunities, resulting in a 10% expansion of the client base and a 20% increase in profitability
  • Enhanced team efficiency by 25% through effective task coordination and delegation, while demonstrating a strong ability to adapt and learn in both structured and unstructured environments.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
  • Analyzed event costs to identify areas of improvement and cost savings.
  • Implemented contingency plans to address last-minute changes or unforeseen events.
  • Implemented protocols and procedures to effectively manage planning process.
  • Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.

Education

Master of Arts - New Media Journalism

Full Sail University
Winter Park, FL

Bachelor of Arts - Public Relations

Wayne State University
Detroit, MI

Diversity, Equity & Inclusion Certificate -

University of Southern Florida
Sarasota, FL

Essentials of Project Management for the Non-Project Manager Certificate (2023) -

American Management Association
Sarasota, FL

Skills

  • Management
  • Advertising Management
  • Marketing Plan Development
  • Project Management
  • Marketing Strategy Development
  • Google Analytics
  • Media Buying
  • Multicultural Marketing
  • Teamwork and Collaboration
  • Organizational Skills

References

Available upon request

Organizationalaffiliations

  • College of Fine, Performing & Communication Arts Alumni Association (WSU), Co-Chair (Current role), Board Member
  • Delta Sigma Theta Sorority, Inc., Social Media Marketing Lead

Personal Information

Title: experiential PR/ Marketing/ project manager

Affiliations

  • College of Fine, Performing & Communication Arts Alumni Association (WSU) - Co-Chair
  • Delta Sigma Theta Sorority, Inc. - Member

Certification

  • Project Management Foundation Workshop, New Horizons - May 2024
  • Essentials of Project Management for the Non-Project Manager, American Management Association - July 2023
  • Project Management Skills for Leaders, LinkedIn Learning - December 2022
  • Diversity, Equity, and Inclusion in the WorkPlace - University of Southern Florida Muma College of Business - May 2021

Timeline

Marketing Campaign Manager

Detroit Public School Community District
07.2020 - Current

Events Coordinator - Diversity Marketing

General Motors Co.
06.2015 - 07.2020

Event Manager

COBO Center
11.2012 - 06.2015

Master of Arts - New Media Journalism

Full Sail University

Bachelor of Arts - Public Relations

Wayne State University

Diversity, Equity & Inclusion Certificate -

University of Southern Florida

Essentials of Project Management for the Non-Project Manager Certificate (2023) -

American Management Association

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Constance Thomas