High energy marketing executive with more than 6 years of experience. A proven record of maintaining positive relationships with potential and current clients to generate ideas that drive campaigns/projects forward. Proficient problem-solver with the ability to handle high-stress situations with minimized risks. Ability to handle client's needs and requirements to customize marketing campaigns as well.
Overview
6
6
years of professional experience
Work History
Sr. Client Partnership Supervisor
Brandwidth
03.2022 - Current
Supported development of and provided reviews for scopes of work, performing estimates, project risk identification and project schedules.
Collaborated with technical and marketing staff in pursuing new projects.
Cultivated relationships with industry counterparts to reinforce services access.
Developed and drove client-centered mission, vision, strategy and services according to customer expectations.
Managed marketing campaigns to cultivate brand awareness and drive website traffic.
Collaborated with internal departments to build digital experiences and achieve marketing goals.
Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
Monitored project performance to identify areas of improvement and make adjustments.
Account Manager, Client Services
Insight Lens
06.2021 - 03.2022
Serve as the main point of contact for day to day requests, consistently ensuring optimal client service, relationship management, and client retention
Understanding the client's scope of work, collaborate and communicate effectively to understand all aspects of the client requirements
Collaborate effectively with internal teams, specifically, Data Services, and Software Solutions to leverage their subject matter expertise with client satisfaction
Leverage customer data to build reports that inform them of growth opportunities or underutilized assets
Working as a B2B liaison between Bank of America and other vendors to ensure accuracy and efficiency on all deliverables
Working closely with the design team on logo and website creation for the new segment of the company
Account Executive, Business Leadership
Momentum
03.2018 - 05.2021
Managing account growth from development to reconciliation, while executing projects within limited budgets and timeframes for teams such as: Dallas Cowboys, Atlanta Falcons, Atlanta United, Alabama, UGA, etc.
Leading a team to achieving success in regards to the connection between advertising initiatives and our clients.
Crafting account maintenance including conference reports, creative workflow tracker, vendor management etc.
Cultivating client relationships that resulted in company growth and increased productivity.
Efficiently catering to client's requests and executing projects from single-day to multimarket or multi-channel programs for the following: Mercedes Benz Stadium, State Farm Arena, Rocket Mortgage Field House, Target-Center and much more.
Maintaining reports and asset tracking to the team or as the client demands.
Assisted United Parcel Service as primary client, managing all reporting needs and contractual tickets for platforms and distribution throughout professional seasons.
Evaluated the sales, public relations, marketing and advertising needs for clients and create customized pitches and proposals.
Orchestrated creative briefs, oversight and sponsorship activations and managed per contractual deliverables.
Served as a Business Leader for Chick-fill-A account, executed activations for Little League World Series and catered event management.
Proficiently catered Coca-Cola account as Business Lead, managing projects for Amazon and McLaren. Implemented creative strategies with Stranger Things team and Burger King from idea generation to completion
Corporate Partnership, Seasonal Assistant
Arthur M. Blank Sports And Entertainment
03.2017 - 02.2018
Programmed accountancy management with activation efforts such as designing
collateral, press releases, editing copies etc.
Devised management for the following companies like Zaxby's, Bud Light, Heineken, Papa Johns, Quikrete etc.
Delivered conversions while managing social media accounts of Facebook, Twitter and
Instagram.
Maintained key accounts and increase client retention rates with networking,
entertainment and VIP events exclusively held for long term clients of the company.
Managed the Sponsorship team's digital assets, including the Partner Portal, also
trafficked television and digital media advertisements and assets.
Collaborated with videographers to capture Zaxby's marketing assets, provided creative
input for signage and deliverables during Falcons Salute to Service Week
Coordinated with Atlanta United's Community Relations department to organize season long SCANA sponsored after-school program.
Education
BBA - Marketing
Kennesaw State University
Kennesaw, GA
2017
Skills
Leveraging cross-functional clients and company resources to drive sales campaigns
Identifying new opportunities and generating smart ideas
Mentoring and guiding junior staff
Analytical thinking and problem-solving according to campaign