Constanza Montalva

Successfully curated a diverse array of immersive day-to-day luxury guest experiences, spearheading the development of launch strategies. 

Built, maintained, and communicated launch plans, tracking deliverables, milestones, risks, and dependencies across workstreams. 

This strategic approach has yielded remarkable results, contributing to a 30% increase in overall hotel revenue for both 2023 and 2024, which includes a 25% surge in the overall guest resort fee for 2024. 

These accomplishments underscore my commitment to elevating guest experiences and driving substantial financial growth.

Project 1:

Conceptualized and implemented W South Beach's Wellness Program for 2022/2023 in partnerships with GOOP, Lululemon, and DOGPOUND Fitness, attracting VIPs and high-profile guests and increasing venue visibility.  

- Upheld rigorous quality assurance standards for guest interactions, luxury services, and protocols. 

- Defined and handled programming and departmental budget while ensuring optimal allocation of resources for photography, digital marketing, influencer partnerships, and entertainment, all while maintaining profitability. 

- Implemented training programs and guidelines to ensure consistent service excellence across all departments.  

- Developed and prepared digital marketing collateral focused on all Wellness programming offerings for the Marriott Bonvoy website and Book4Time reservation system

Project 2: 

- Partnered with Formula One Miami while hosting the Williams Racing Team. Created a unique culinary and nightlife programming guest in partnership with TRUFF, thus enhancing the restaurant venue's reputation, increasing ROIs, and drawing larger crowds. 

- Collaborated with cross-functional teams to launch this marketing campaign including digital marketing, design agencies, eblast, social media, and photography. 

- Monitored and analyzed key performance metrics to measure the effectiveness of this marketing campaign and made data-driven decisions to optimize strategies for 2024. 

• Collaborated with leadership team while executing various integrated marketing campaigns during the final phases of marketing and sales of ultra-luxury residential projects like Arte-Surfside, Monad Terrace-Miami Beach, and Mr. C Miami.
• Conducted market research and competitive analysis to identify market trends, designed branded e-blasts and evites for drip campaigns and upcoming events. 
• Managed social media accounts and content calendars. Provided input on all all direction related to tone-of-voice. 
• Provided general administrative support to senior marketing team as needed, including copywriting, proofreading, document preparation, and file maintenance, including management/updating of marketing-related project files, documents, and folders (i.e. OneDrive)
• Participated in the creation of scope-of-work requirements for third-party vendors and managed all project-related RFP processes, including leveling sheets. 

• Managed a portfolio of key client accounts like Faena Hotel, Setai Miami Beach, Gucci, Bentley Latin America, Artefacto, and Heidi Klum Swimwear, serving as the primary point of contact and building strong, lasting relationships. 
• Closed 150k in revenue sales, adding approximately 40 new high-level accounts into Modern Luxury's pipeline. 
• Developed and implemented integrated marketing and advertising campaigns, ensuring alignment with client's objectives and maximing ROI.
• Collaborated with creative, media and production teams to conceptualize and execute compelling advertising initiatives, resulting in a 90% increase in client satisfaction.