Hi, I’m
Kevin Flinn
Palm Harbor,FL
Summary
Experienced strategic communicator and content strategist with over 10 years of success in leading complex public affairs and promotion campaigns. Skilled at transforming systematic data into persuasive, action-oriented messaging that resonates with multinational audiences. Recognized for driving engagement across platforms, consistently demonstrating results with measurable impact.
Overview
11
years of professional experience
7
Certifications
Work History
Evernorth
UX Content Strategy/Content Architecture Team Lead
03.2022 - Current
Job overview
- Led UX content strategy across 10 complex healthcare product areas, scoring an 87% when measuring user attitude and behavior, 79% for task success, and 96% for trust, appearance, and loyalty
- Built and implemented content operations for eight cross-functional teams, enabling faster delivery and consistent messaging across products and platforms
- Improved information architecture from a 52% to 72% discovery success rate
- Directed content strategy for Evernorth Behavioral Health to a 25% rise in appointment scheduling and a 90.1% patient retention rate with provider matching
- Developed enterprise content models and metadata standards to reduce content duplication and support rapid creation and use of reusable content, saving a conservative estimate of over one thousand work hours per digital product
- Integrated semantic tagging and taxonomy systems, improving discoverability and streamlining content management across 17 product teams
Express Scripts
Mobile Content Lead and UX Content Strategist
01.2021 - 01.2022
Job overview
- Led Mobile UX content strategy by editing and standardizing content across 363 screens and 582 assets, ensuring consistency with 122 design and content guidelines
- Simplified communication for a $160B platform, contributing to a 65% year-over-year net income increase by improving user clarity and engagement
- Conducted competitive and usability research with cross-functional experts, translating insights into actionable, consumer-facing messaging strategies
Freelance
UX Content Strategist and Technical Communicator
01.2020 - 01.2021
Job overview
- UX Content Strategist and Technical Communicator for clients: Graham Community Heights Association, Science Delivered!, et al
- Legal writer for $2M+ mortgage fraud case accepted by N.C Attorney General
United States Navy
Public Affairs Officer / MC1
01.2016 - 01.2020
Job overview
- Developed and launched international media campaigns, aligning public messaging with strategic policy goals across the Indo-Asia Pacific
- Directed 422 media projects and storytelling campaigns, generating over 721 million impressions and supporting diplomatic initiatives
- Led the public affairs team at RIMPAC, the world’s largest military exercise, delivering 307 multimedia products across seven nations with four billion global impressions
- Redefined content structure and navigation for 11 government websites, reducing drop-off rates by 63% and lowering reading levels by over four grades
- Authored fleet-wide training systems for public affairs professionals and reconnaissance photographers, improving message consistency across commands
- Managed crisis communication and rapid-response protocols across multiple units, ensuring coordinated, accurate public messaging under pressure
- Increased digital engagement by 22.3% through strategic content and social media optimization, aligning communications with organizational goals
- Served as Diversity Committee President, leading 10 observances that advanced cultural awareness and organizational inclusion
United States Navy
Mass Communication Specialist (MC)
01.2014 - 01.2016
Job overview
- Awarded top honor in Writing Commentary in Navy-wide media awards as well as being awarded for photojournalism and publication design, demonstrating excellence in strategy and storytelling
- Led editorial oversight for all public-facing content; mentored eight junior communicators to elevate clarity, consistency, and message impact
- Produced 1,000+ visual assets and 12 published features, amplifying global awareness of U.S
- Employed Navy diplomatic and strategic communication initiatives
- Selected to judge the Navy’s top digital communication campaign category, recognizing expertise in evaluating and shaping strategic outreach
Education
Southern Illinois University Carbondale
Bachelor of Arts from English
The Defense Information SchoolFort George G Meade, MD
Certificate from Mass Communication
Louisiana Tech UniversityRuston, LA
Graduate Certificate from Technical Writing
Louisiana Tech University
Master of Arts from English (awaiting thesis)
Skills
- Trend tracking
- Collaborative relationship enhancement
- User-centered information mapping
- Audience targeting
- Content curation
- Influential communication techniques
- Cross-platform coordination
- Competitor research
- Professional speech writing
Accomplishments
- Spoken at the Berkeley-Stanford Conference, Cigna Technical Conference, UX Tampa, STC Carolina
- Featured in publications: ABC News, Al Jazeera, Bloomberg, Boston Globe, CBS News, CNN, C-SPAN, European Broadcasting Union, Fox News, NBC News, New York Times, United Press, Washington Examiner, The Washington Times, White House News Media
- Co-facilitator, U.S 7th Fleet Public Affairs Training Conference
- Navy & Marine Corps Commendation Medal
- Meritorious Advancement Program (MAP) Award Recipient
- Served as sole photographic aerial intelligence during Typhoon Yutu, the largest typhoon to hit the Marianas Islands and second strongest to hit any U.S. territory
- 1st Place in Writing Commentary, 2nd Place in Funded News Publication Runner-Up (Group Award), and Honorable Mention in Photojournalism at the Russell Egnor Navy Media Awards
- Finalist for Writing Commentary at the Defense Media Awards
Certification
- Certified Professional Technical Communicator, Society of Technical Communication
- UX Certification in Interaction Design, Nielsen Norman Group
- UX Design Certification (Immersive), American Graphics Institute
- Certified UX Writer, UX Content Collective
- Contentful Certified Professional, Contentful
- Semantic Integration Expert, Semantic Web Company
- Graphic Designer Journeyman, U.S. Department of Labor
Timeline
UX Content Strategy/Content Architecture Team Lead
Evernorth
03.2022 - Current
Mobile Content Lead and UX Content Strategist
Express Scripts
01.2021 - 01.2022
UX Content Strategist and Technical Communicator
Freelance
01.2020 - 01.2021
Public Affairs Officer / MC1
United States Navy
01.2016 - 01.2020
Mass Communication Specialist (MC)
United States Navy
01.2014 - 01.2016
Southern Illinois University Carbondale
Bachelor of Arts from English
The Defense Information School
Certificate from Mass Communication
Louisiana Tech University
Graduate Certificate from Technical Writing
Louisiana Tech University
Master of Arts from English (awaiting thesis)
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