Cooper Russell
Summary
Innovative Creative Strategist known for delivering exceptional results combining data analysis with creative ideation. Responsible for over $8M in ad spend, producing high-impact campaigns that significantly increased client revenues.
Overview
2027
2027
years of professional experience
Work History
Creative Strategist
D-DoubleU Media
10.2024 - 05.2026
- Responsible for 70% of ad spend across 3 brands spending $1M+/month
- Supplement client: $300K → $1.2M in 4 months, averaging 75% MoM growth Gaming client: $400K → $1.6M in 2 months, 200% MoM growth
- Responsible for $8M in total ad spend across all clients.
- Produced 30-50 creative concepts monthly with 3 variations each (90-150 unique assets), including 20+ UGC concepts.
- Developed data-driven creative strategies using CTR, ROAS, CPA, Hook Rate, and Thumbstop insights.
- Studied audiences, trends, reviews, and competitors to build high converting scripts, hooks and CTAs.
DTC E-commerce Brands
Founder
Newark, Delaware
05.2019 - 08.2022
- Built my e-commerce foundation by launching my own brands and mastering copy, landing pages, and Facebook ads through hands-on work and expert-led courses.
- Iris Pen: Launched and advertised glass dip pens on Facebook to passionate calligraphers; crafted the offer that drove the majority of the brand's success.
- Bowtie Bay: Built and marketed a feather bow tie brand for men'sfashion enthusiasts; strong product–market fit led to consistent sales.
- Rose Globe: Built and marketed a feather bow tie brand for men's fashion enthusiasts; strong product–market fit led to consistent sales.
Junior Paid Social Specialist
Taikun Digital
, US
- Managed Meta ad accounts with budgets up to $50K/month.
- Reported weekly to managers and clients on performance and optimization opportunities.
- Created motion reports to identify top-performing assets and guide future creative strategy.
- Audited ad accounts to identify optimization opportunities, including audience testing, new campaigns, and cost/bid cap strategies.
Education
BBA - Marketing
Delaware Valley University
Doylestown, PA05-2020
Skills
- Ad ideation
- Copywriting (hooks, scripts, CTAs)
- Creative direction
- Audience research and insights
- User-generated content briefing
- High-volume creative production
- Account metric analysis
- Performance reporting
- Creative issue diagnosis
- Collaboration with designers
Portfolio
https://drive.google.com/drive/u/1/folders/1bgB- Vx2F7mMUEbLKyVpijBVAASJmwA_C
Timeline
Creative Strategist
D-DoubleU Media
10.2024 - 05.2026
DTC E-commerce Brands
Founder
05.2019 - 08.2022
Junior Paid Social Specialist
Taikun Digital
BBA - Marketing
Delaware Valley University