Hi, I’m
Coral Gotay
West Hollywood,CA
Summary
Creative PR & Communications Professional with a 10+ year progressive career and multicultural experience. Expert overseeing cross-departmental teams to accomplish challenging objectives. Adept at developing results-oriented communications plans, PR strategies, and corporate social responsibility programs for world-class companies like Hilton, Marriott, jetBlue, and Coursera, among others.
Overview
11
years of professional experience
1
Certification
Work History
Everise
Senior PR & Brand Manager
08.2022 - 04.2023
Job overview
- Oversaw the development of articles, web content, advertising copy, periodicals, collateral, and publications for internal and external audiences
- Developed relationships with key stakeholders, media, and agencies of record in US and LATAM
- Spearheaded a thought leadership strategies to position executives as industry changemakers
- Raised brand awareness through integrated marketing campaigns
Coursera
Public Relations Contractor
02.2021 - Current
Job overview
- Developed, supported, and implemented communications strategies and programs for B2C, B2B, and B2G
- Oversaw team of communications and media relations professionals with focus on achieving PR results, including PR agencies
- Supervised the creation of media materials detailing relevant newsworthy information and supporting brand image
- Fostered positive relationships with key business journalists in national and trade publications
CGA Comms
Communications Consultant
10.2016 - 08.2021
Job overview
- In charge of creating customized PR strategies and campaigns
- Supported the re-branding of Fairmont Hotels in Puerto Rico
- Established PR, social and marketing best practices while reducing costs by $500K annually for clients
- Clients include: Fairmont Hotels, Hilton, Hotels.com, El San Juan Hotel, and Screenshop, among others
Links World Group
Senior Account Executive
02.2015 - 10.2016
Job overview
- Created and implemented multi-channel PR campaigns
- Supervised 10+ accounts and led a high-performing PR team in 15+ countries in the Caribbean, Latin America, and U.S. Hispanic markets
- Organized and supervised press trips, photo shoots, and media events
- Clients included: Tourism New Zealand, Casa de Campo, Eden Roc, One Thousand Museum, AC Hotels, ROW NYC, The Knickerbocker NYC, Ferretti Group, Marriott, among others
BCW Global
Account Executive
07.2014 - 02.2015
Job overview
- Executed and supported public relations, CSR, events, and social media campaigns for Ford Motor Company and Lincoln in the Caribbean and Latin American markets
- Authored public relations materials and handled press inquiries
- Increased social media engagement by 40% and brand awareness by 20% in all markets
ESPR Group
Marketing Communications Manager
07.2012 - 07.2014
Job overview
- Directed strategic creation, coordination, and execution of public relations, communications and digital campaigns
- Expanded client base by 50% in two years
- Clients included: Editorial Santillana, AT&T, Office of the First Lady of Puerto Rico, and the Puerto Rico Community Foundation
Education
Universidad Del Sagrado CorazónSan Juan, PR
Master of Arts from Public Relations
05.2013
Universidad Del Sagrado CorazónSan Juan, PR
Bachelor of Arts from Journalism
05.2009
Skills
- PR & Content Strategy
- Corporate Social Responsibility
- Brand Positioning
- Media Relations
- Crisis Management
- Spanish Bilingual
- Social Media Strategy
- Creative Direction
- Copywriting
- Strategic Leadership
- Luxury Brand Management
- International Experience
Certification
International Communications Management, 05/2013
European Forum, Navarra Business School, Spain
Timeline
Senior PR & Brand Manager
Everise
08.2022 - 04.2023
Public Relations Contractor
Coursera
02.2021 - Current
Communications Consultant
CGA Comms
10.2016 - 08.2021
Senior Account Executive
Links World Group
02.2015 - 10.2016
Account Executive
BCW Global
07.2014 - 02.2015
Marketing Communications Manager
ESPR Group
07.2012 - 07.2014
Universidad Del Sagrado Corazón
Master of Arts from Public Relations
Universidad Del Sagrado Corazón
Bachelor of Arts from Journalism
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