Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Coral Ivonne Musy

El Paso

Summary

Results-driven and bilingual marketing professional with over four years of comprehensive experience in strategic marketing, brand development, sponsorship management, and public relations within military, nonprofit, and educational environments. Demonstrated success in designing and executing multi-channel marketing campaigns—including digital, social media, print, and event-based promotions—that drive audience engagement and organizational growth. Proven ability to develop and implement data-informed marketing strategies, manage sponsorship and advertising programs, and create compelling bilingual content (English/Spanish) across diverse platforms. Skilled in content creation, media planning, budget management, and performance analysis to optimize marketing outcomes. Adept at leading cross-functional teams, managing stakeholder relationships, and promoting organizational missions through innovative marketing and outreach initiatives.

Overview

5
5
years of professional experience

Work History

Sponsorship and Advertising Executive

U.S Army MWR Marketing Fort Bliss
10.2023 - Current
  • Serve as the primary liaison with internal and external partners, including business groups and stakeholders.
  • Negotiate and manage sponsorship and advertising agreements, ensuring mutual benefits.
  • Build and maintain relationships with potential donors, clients, and local businesses for partnership development.
  • Act as the main point of contact between MWR and external parties for media-related matters.
  • Secure donations and participation from individuals and corporate clients.
  • Advise advertisers and sponsors on media policies, and communicate external implications of MWR decisions.
  • Manage client and donor accounts, ensuring the execution of terms and benefits of agreements.
  • Coordinate with internal teams to ensure project and sponsorship success.
  • Create and implement comprehensive communication plans and strategic campaigns for sponsors and advertisers.
  • Develop proposals, budgets, and financial documentation, ensuring timely delivery of necessary paperwork (e.g., invoices, TBA’s).
  • Lead research to identify potential sponsorship and donation opportunities, and develop new sponsorship initiatives.
  • Develop and maintain a media contact list and assist in public affairs program development related to media relations.
  • Organize and direct special events, including budgeting, vendor coordination, and post-event evaluations.
  • Monitor and manage budgets, expenses, and other financial reports for projects and sponsorships.
  • Prepare end-of-year reports and write appreciation articles for sponsors and donors.
  • Attend community events, conferences, and meetings to promote the organization and expand networking opportunities.
  • Advise management on social media and public relations concerns.
  • Fluent in English and Spanish, ensuring accurate communication with vendors and stakeholders.
  • 40 + hours as required for events.

Marketing Specialist

U.S Army MWR Marketing Fort Bliss
07.2023 - 10.2023
  • Develop and implement marketing strategies based on business objectives, market trends, and cost factors.
  • Lead and coordinate marketing activities to promote products and services, collaborating with advertising and promotion teams.
  • Assist in creating long-term marketing communication strategies and ensure timely completion of marketing requests.
  • Collaborate with facility managers and sponsors to fulfill marketing and sponsorship needs.
  • Build and maintain strong relationships with the public, sponsors, and members.
  • Track and manage advertising campaigns, ensuring alignment with the calendar, and liaise with external vendors and sponsors for event participation.
  • Create product and service offers, develop pricing strategies to balance business goals and customer satisfaction.
  • Work with sponsorship, marketing, and project management teams to create and meet campaign timelines.
  • Collaborate with project managers and designers to ensure high-quality and timely project delivery.
  • Review marketing materials for compliance with regulations, ensuring high standards in communication across various advertising platforms.
  • Oversee commercial sponsorships and advertising for over 54 programs.
  • Coordinate with legal teams to ensure sponsorships meet IMCOM and local regulations.
  • Guide the development of creative materials that effectively communicate strategic marketing messages.
  • Write articles for “Bliss is Now” magazine, enhancing internal and external communication efforts.
  • 40 + hours as required for events.

Marketing Assistant

U.S Army MWR Marketing Fort Bliss
03.2022 - 07.2023
  • Develop and implement marketing strategies to enhance the visibility and efficiency of recreational programs.
  • Create communication plans and marketing campaigns to promote key initiatives.
  • Maintain strong relationships with the public, sponsors, and members to support marketing goals.
  • Ensure sponsorship terms and advertising campaigns comply with regulations and policies (DA, IMCOM, local guidelines).
  • Oversee corporate image and identity, including proper use of sponsor logos and signage.
  • Manage social media accounts and website (Fort Bliss MWR), ensuring content aligns with marketing strategies.
  • Monitor social media pages (e.g., Facebook, Instagram) for engagement and content updates.
  • Develop and schedule bilingual (English and Spanish) social media posts and content.
  • Collaborate with graphic designers on visual content, including flyers, banners, and social media graphics.
  • Analyze social media performance data to optimize marketing efforts.
  • Work closely with facility managers to stay updated on upcoming events and programs.
  • Assist in the planning and development of special events, ensuring marketing support.
  • Capture photos and videos at events for promotional use.
  • Write articles for “BlissNow” Magazine (Fort Bliss).
  • Provide translation support between English and Spanish when necessary.
  • Advise managers on effective advertising designs and media strategies.
  • Develop and execute strategic campaigns for MWR programs and events.
  • 40 + hours as required for events.

Marketing and Public Relations Assistant

El Paso Museum of Art
06.2021 - 06.2021
  • Write and distribute press releases to media outlets.
  • Coordinate interviews and arrange speaking engagements for company executives.
  • Establish and maintain relationships with the public, donors, and members.
  • Prepare speeches for executives and manage media interactions.
  • Create and distribute promotional content for fundraising and events.
  • Update and maintain web content and manage email marketing campaigns.
  • Develop and execute social media campaigns for fundraising efforts on platforms like Instagram, Facebook, and LinkedIn.
  • Assist in writing grants, evaluating applications, and preparing necessary documentation for financial assistance.
  • Coordinate with teams to develop agreements and promotional materials.
  • Plan and coordinate logistics for events, including donor engagement and sponsorship outreach.
  • Manage donor and member databases, ensuring up-to-date information.
  • Write thank-you letters and outreach narratives for fundraising campaigns like “Giving Day” and “Members Choice.”
  • Collaborate with advertising agencies to plan and execute promotional campaigns.
  • Assist with event setup, decoration, and coordination, ensuring smooth operations.
  • 40 + hours as required for events.

Marketing and Development / Secondary Administrator

Father Yermo Schools
09.2020 - 06.2021
  • Organize and assist with fundraising efforts, including outreach to potential donors.
  • Coordinate logistics for both internal and external events, such as races, dinners, and school activities.
  • Manage special events, ensuring seamless operations and sponsor engagement.
  • Send thank-you letters to donors and maintain accurate donation records.
  • Schedule meetings and arrange conference logistics to support fundraising initiatives.
  • Review and approve marketing materials for consistency and impact.
  • Develop press releases, and media announcements, and coordinate with media outlets for videos and promotional content.
  • Coordinate website updates to ensure accurate and timely information on www.FatherYermoElpaso.org.
  • Ensure high-quality external communication, both online and in print.
  • Supervise office services, including record management, budget preparation, and departmental finances.
  • Perform general office duties, such as ordering supplies and maintaining records systems.
  • Use QuickBooks and Microsoft Office for financial tracking and administrative tasks.
  • Manage HubSpot CRM for donor and event tracking.
  • Establish and maintain positive, cooperative relationships with colleagues, donors, and partners.
  • Assist in the coordination of media activities to support school fundraising and public outreach.


Education

Bachelor degree - Business Administration, Marketing

University of Texas in El Paso
El Paso, Tx

Associate Degree - Accounting

El Paso Community College
El Paso, Tx

Skills

  • CRM management
  • Creative direction
  • Marketing analytics
  • Multicultural marketing
  • Target identification
  • Team leadership
  • Strategic Marketing Planning
  • Digital & Social Media Marketing
  • Bilingual Marketing (English/Spanish)
  • Corporate Partnership Development
  • Contract Negotiation & Management
  • Community Outreach & Engagement
  • Social Media Platforms (Facebook, Instagram, LinkedIn)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • HubSpot CRM

Languages

Spanish
Native or Bilingual
English
Full Professional

Timeline

Sponsorship and Advertising Executive

U.S Army MWR Marketing Fort Bliss
10.2023 - Current

Marketing Specialist

U.S Army MWR Marketing Fort Bliss
07.2023 - 10.2023

Marketing Assistant

U.S Army MWR Marketing Fort Bliss
03.2022 - 07.2023

Marketing and Public Relations Assistant

El Paso Museum of Art
06.2021 - 06.2021

Marketing and Development / Secondary Administrator

Father Yermo Schools
09.2020 - 06.2021

Bachelor degree - Business Administration, Marketing

University of Texas in El Paso

Associate Degree - Accounting

El Paso Community College

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Coral Ivonne Musy