Corbin B. Wilson
Houston,TX
Summary
Transformational leader dedicated to reimagining the status quo and creating a visionary future that enhances member experience through innovative products and digital channels. I have a proven track record of driving sales growth by implementing effective marketing strategies and improving experiences, with a strong emphasis on understanding the member journey. I specialize in integrating technology and operations to bridge the gap between digital and physical channels, fostering a seamless member experience across marketing, retail, call centers, and operations. I am committed to solving complex challenges and establishing systems that facilitate fundamental improvements in service delivery, empowering traditional organizations to thrive in a digital landscape.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Chief Experience Officer
Smart Financial Credit Union
07.2024 - Current
- Leads the functional units of Business Intelligence and Analytics, Marketing, Community Development, Virtual Branch, Retail locations, and Mortgage with 120 total reports. Met 98 % of direct consumer lending goal of $110MM and 136% of direct mortgage lending goal of $25MM in 2024.
- Enhanced member satisfaction by implementing member-centered strategies and optimizing digital touchpoints most recently including submitting Reg E disputes and enhanced debit card controls within online and mobile banking.
- Aligned the entire organization around a new purpose statement and created new Smart Money Coach role to support that purpose.
- Lead cross-functional teams to develop and execute member experience initiatives, resulting in increased brand loyalty. NPS increased from 45.1 in 2018 to 65.6 in 2025. Also maintained a 4.7 Goggle rating across 14 locations in 2024.
- Streamlined internal processes to improve efficiency in delivering exceptional member experiences consistently.
- Conducted extensive market research to identify key trends in consumer preferences and competitive landscape analysis for informed strategy development.
- Spearheaded new product launches, ensuring seamless integration of user experience elements throughout the development process.
- Member of Commercial Credit Committee to approve or deny proposals by the Chief Credit Officer.
- Member of Strategic Assets and Liabilities Committee
CHIEF MARKETING OFFICER
SMART FINANCIAL CREDIT UNION
06.2020 - 07.2024
- Executive leader that partners with board of directors to define mission and visions of the credit union.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Delivered consistent growth in key performance indicators by continuously refining marketing strategies based on analytics insights.
- Oversaw budget allocation and management for all marketing initiatives, maximizing impact while maintaining cost efficiency.
- Developed three-year strategic plan for credit union and leads strategic planning each annual cycle
- Implemented BI driven prescreen offers and daily trigger outreach to members.
- Renegotiated partnership with the Smart Financial Centre in Sugar land to reduce cost and maximize partnership.
SENIOR VICE PRESIDENT MEMBER ENGAGEMENT
SMART FINANCIAL CREDIT UNION
01.2018 - 06.2020
- Lead overall marketing efforts, advertising, promotions, and member experience program for the credit union. Highlights:
- Reduced marketing expense 40% by migrating to digital marketing
- Designed and implemented new responsive design website
- Designed and implemented new responsive design mobile loan application
- Lead new Member XP program and mobile app rating feedback programs.
- Supported several new community engagement events and sponsorships
- Lead campaign efforts and brought together lending and branches with targeted lists for emails, calling, and digital advertising resulting in a top lending year
- Partnered with business analytics to have members segmented into four target groups.
VICE PRESIDENT (VARIOUS ROLES)
SMART FINANCIAL CREDIT UNION
12.2006 - 01.2018
- Led several areas across Electronic Member Services, I.T., Call Center, Cards, ATMS, and Virtual Tellers. My experience in these areas provides a broad foundation of member service, operations, and technology knowledge that enable me to execute transformation initiatives.
APPLICATION ANALYST
BISYS/OPEN SOLUTIONS
12.2003 - 12.2006
- Offered technical and operational support to thousands of banks and credit union across the U.S. across multiple product lines. Worked with all levels of each organization and with organizations of all sizes. This experience provided me great insight into how technologies are implemented, used to transform operations, and deliver services to customers.
ASSISTANT VICE PRESIDENT (VARIOUS ROLES)
COMMERCIAL BANK OF TEXAS
08.1998 - 12.2003
- Led various areas of operations ranging from branches, call centers, item processing, nightly batch processing, and electronic services. I was the resident change agent for the bank leading the development of first website, first online banking, first voice system, first check image capture, first debit card program, and many more transformation projects.
Education
CUES CEO Institute 1:Strategic Planning And Finance
Wharton Executive Education
Philadelphia, PA04-2025
MBA - Finance
University of South Carolina, Aiken
Aiken, SC06-2024
B.B.A - MARKETING/MANAGEMENT
STEPHEN F. AUSTIN STATE UNIVERSITY
Nacogdoches, TX08-2003
Skills
- Digital Strategy Innovation
- Experience Marketing
- Change Management
- Experience Management
- Executive Leadership
- Problem Solving
- Data-driven decision making
- Strategic visioning
- Cross functional leadership
- Digital transformation
Certification
Gallup Certified Manager
AI in Financial Services Professional Certification
GALLUP STRENGTHS
- Achiever
- Significance
- Analytical
- Responsibility
- Relator
Timeline
Chief Experience Officer
Smart Financial Credit Union
07.2024 - Current
CHIEF MARKETING OFFICER
SMART FINANCIAL CREDIT UNION
06.2020 - 07.2024
SENIOR VICE PRESIDENT MEMBER ENGAGEMENT
SMART FINANCIAL CREDIT UNION
01.2018 - 06.2020
VICE PRESIDENT (VARIOUS ROLES)
SMART FINANCIAL CREDIT UNION
12.2006 - 01.2018
APPLICATION ANALYST
BISYS/OPEN SOLUTIONS
12.2003 - 12.2006
ASSISTANT VICE PRESIDENT (VARIOUS ROLES)
COMMERCIAL BANK OF TEXAS
08.1998 - 12.2003
CUES CEO Institute 1:Strategic Planning And Finance
Wharton Executive Education
MBA - Finance
University of South Carolina, Aiken
B.B.A - MARKETING/MANAGEMENT
STEPHEN F. AUSTIN STATE UNIVERSITY
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