Cordelia Webb-Banks
Edmond,OK
Summary
Experienced in driving peak performance and sustained territory and sales growth through building strong relationships with both internal and external stakeholders. Excels at making introductions and accessing key decision-makers, leveraging research and knowledge of customers to make impactful introductions. Expertise lies in developing and maintaining connections to achieve common goals, as well as strengthening existing relationships. Effective interpersonal and communication skills, skilled at networking and implementing strategies to gain stakeholder support for business and product offerings. Committed to staying engaged with clients post-sale, ensuring satisfaction and retention. Influential and impactful team leader, consistently a top sales performer and a consummate professional who fosters a peak performance, inclusive, and esprit de corps work environment for senior management, team members, and customers alike. Award-winning track record and business savvy, poised to make an immediate impact in the Oklahoma territory due to intimate knowledge of the managed care landscape, including identifying and quarterbacking buy and bill opportunities while leveraging an extensive network. Trusted as the organization's spokesperson at various industry events. Strategic planner with acute business acumen, possesses a relentless resolve to achieve sales goals. Experienced with cardiovascular product sales and client relationship management. Utilizes deep product knowledge and strategic communication to influence healthcare professionals. Track record of driving sales growth and supporting team objectives through effective collaboration and adaptability.
Overview
20
20
years of professional experience
Work History
Cardiovascular Sales Specialist
Lexicon Pharmaceuticals
03.2023 - 09.2024
- Reported directly to Cardiovascular Sales Leader, and responsibility for FDA (2023) approved New Product Promotion, INPEFA (Sotaglifozin) a SGLTI & SGLTII sodium/glucose inhibitor-for use in heart failure, diabetes, chronic kidney disease, reduction of non-fatal stroke, MI, and other cardiovascular risks
- Designed & strategized territory plan of action
- Product Launch-pull-through strategies, branding the company and drug
- Key Customers: First to introduce the Oklahoma to INPEFA; Oklahoma Heart Hospital Physicians (Over 100+ cardiologists and mid-levels
- Educated end users on the clinical benefits of INPEFA and patient resources
- Sole OKC territory key account manager, influencing outpatient and hospital utilization
- Delivered impactful sales presentations to key customers and customer groups as well as conduct product lunches and dinners for identified customer groups
- Performance Record: Ranked in the Top 30% of salesforce of 150
- Provided exceptional customer service, addressing client inquiries and concerns promptly and effectively.
- Participated in cross-functional teams tasked with improving overall company performance by sharing insights from field experience.
- Stayed informed about competitor activities through market research, remaining ahead in a highly competitive environment.
- Analyzed regional sales data to identify opportunities for growth and expansion in underperforming territories.
- Conducted in-depth product demonstrations to educate potential clients on the benefits and features of cardiovascular solutions.
- Developed targeted sales strategies for specific market segments, resulting in higher revenue generation.
- Collaborated closely with colleagues from other departments such as finance, operations, and supply chain to ensure smooth execution of orders.
- Identified potential new clients through strategic prospecting methods and successfully converted them into long-term customers.
- Adapted and tailored sales presentations for diverse audiences, showcasing the unique value propositions of cardiovascular products.
- Maintained accurate records of all sales activities, enabling effective forecasting and pipeline management.
- Increased sales of cardiovascular products by establishing strong relationships with physicians and healthcare providers.
- Prepared and delivered product presentations and answered questions about Inpefa (Sotagliflozin) to increase sales.
- Supplied hospitals and physicians with in-depth information on Inpefa (Sotagliflozin).
- Used consultative sales approach to understand and meet customer needs.
- Contacted customers and prospects to generate new business to achieve company growth goals.
- Serviced existing accounts on regular basis to maximize revenue.
- Maintained sales tracking reports to support operational enhancements and implement corrective actions.
- Proactively managed client correspondence and recorded tracking and communications.
Senior Biologic and Rare Disease Therapeutic Specialist
Glaxo SmithKline Pharmaceuticals, Inc.
06.2018 - 03.2023
- Day-to-day duties included reporting directly to District Sales Manager and Responsible for promotion, sales growth for NUCALA, an IL-5 antagonist monoclonal antibody indicated for Eosinophilic Severe Asthma, Chronic Rhinosinusitis with Nasal Polyps, EgPA and Hyper-Eosinophilic Syndrome
- Demonstrated Buy and Bill experience with success in enrollment 'pull-through' from purchase to injection
- Serve on GSK Specialty Coronavirus & I&D task forces
- Presenter/Educator/Speaker Programs-facilitated roundtable discussions, via virtual platforms & face-to-face
- Executed Peer to Peer Speaker Programs
- Performance record: Increased territory YOY Growth (65.5%) despite key account office closures and rep access limitations due to COVID-19
- Successfully launched Nucala Auto-Injector increasing YOY growth ($308.6%)
- 2022 Total Sales (LYO & AHA) $1.68M vs YTD 2021 @ $1.15M YOY
- 2022 Currently Ranked Top 10.73% (19/177) for percent change in Total Sales
- 2021 YOY Ranking - Decile 2, #2 in Mighty Midwest Region
- Streamlined documentation processes, resulting in more efficient communication among healthcare providers.
- Participated in ongoing professional development opportunities, staying current on industry trends and best practices in therapeutic care delivery.
- Built and maintained therapeutic relationships, fostering positive, supportive and empowering client environments.
- Developed strategies to address barriers to care, ensuring all patients had access to necessary treatments and resources.
Contract Sales Representative
IQVIA- Valeant & Janssen (2 Contract Positions)
06.2016 - 06.2018
- Company Overview: IQVIA (Formerly QUINTILES IMS) is a Fortune 500 and S&P 500 company that provides biopharmaceutical development, professional consulting and commercial outsourcing services
- IQVIA (Formerly QUINTILES IMS) is a Fortune 500 and S&P 500 company that provides biopharmaceutical development, professional consulting and commercial outsourcing services
- Managed a diverse portfolio of accounts simultaneously while maintaining organized records and timely communication with all parties involved.
- Increased contract sales by building strong relationships with clients and understanding their unique needs.
- Facilitated product demonstrations for clients, showcasing features and benefits that aligned with their specific requirements.
- Utilized CRM software to track all client interactions, ensuring accurate data analysis for future sales initiatives.
- Maintained a high level of customer satisfaction with excellent communication and follow-up on client concerns.
- Monitored sales metrics regularly to identify areas for improvement or modification of existing tactics, driving continuous improvement within the role.
- Exceeded quarterly sales targets consistently by employing proactive prospecting techniques and maintaining a robust pipeline.
- Provided detailed reports and updates to management on sales activities, highlighting successes, challenges, and potential areas for growth.
- Developed customized sales presentations tailored to individual client needs, ensuring higher closing rates.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Set and achieved company defined sales goals.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Achieved or exceeded company-defined sales quotas.
- Maintained current knowledge of evolving changes in marketplace.
- Presented professional image consistent with company's brand values.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
Women's Health Specialist
IQVIA - Valeant Pharmaceuticals, Inc.
06.2017 - 06.2018
- Day-to-day duties included reporting directly to District Manager, and responsibility for the Points of Contact: Obstetrics/Gynecologists, Psychiatrists, Women's Health Care Providers
- Performance record: Ranked #4 in the Division, 3rd in Nationsalesforce of 125 Developed the highest # of new, 1st-time HCP Addyi Writers in Region
Cardiovascular Specialty, Professional Sales
IQVIA - Janssen Pharmaceuticals, Inc.
06.2016 - 12.2016
- Day-to-day duties included reporting directly to District Sales Manager and responsibility for promotion of Xarelto to Cardiologists and Cardiac Care HCPs
- Performance record: Improved OK Territory sales ranking from #179 to #86
- Successfully completed rigorous corporate medical training for Cardiovascular Division, with 96% GPA for courses required for Medical Device - Rare diseases - Respiratory - Cardiology - Immunology - Rheumatology - Endocrinology - Infectious Disease - Cardiovascular - Reimbursement - Payor Account - Hospital
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Organized and detail-oriented with a strong work ethic.
- Paid attention to detail while completing assignments.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Strengthened communication skills through regular interactions with others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Learned and adapted quickly to new technology and software applications.
- Proved successful working within tight deadlines and a fast-paced environment.
- Developed and maintained courteous and effective working relationships.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Respiratory Field Sales Representative
Merck Pharmaceuticals, Inc.
11.2013 - 06.2016
- Day-to-day duties included reporting directly to District Manager, and responsibility for seasonal promotion of asthma and rhinitis product lines: Asmanex, Dulera, Nasonex, Avelox & Proventil HFA
- Territory: Oklahoma City & Surrounding areas (Bethany, Yukon, Mustang, Norman, & Edmond), Lawton & Chickasha
- Performance record: Ended Ranked #6 of 109 in Region
- Ranked #3 of 16 in the Kansas City District
- Ranked 44 of 449 in Nation
Senior Cardiovascular Therapeutic Specialist
Gilead Sciences, Inc.
01.2008 - 07.2012
- Company Overview: Formerly CV Therapeutics
- Day-to-day duties included reporting directly to District Sales Manager for CV Therapeutics, acquired by Gilead, and responsibility to promote Ranexa (ranolazine) for chronic angina
- Formerly CV Therapeutics
- Performance Record: Ended Ranked #24 of 176 IHD reps in Nation - Final Ranking 104.9% YTD
- Was Ranked #1 of 11 in Nashville Region in Fast Start NRX Sales for 2012 Achieving Gear 3 level
- JAN 12 - SE Region alignment - Increased territory Q1 performance from 97.48% to 103.04%
- Ranked #7 - Nation Ranexa Race to the Finish Sales Contest for 2010 Sales Performance
- Participated in ongoing professional development opportunities, staying current on industry trends and best practices in therapeutic care delivery.
- Improved patient adherence to prescribed therapies by providing ongoing education and support.
- Developed strategies to address barriers to care, ensuring all patients had access to necessary treatments and resources.
Cardiovascular Specialty Representative
Nitromed Pharmaceuticals
02.2005 - 01.2008
- Day-to-day duties included reporting to District Manager TN/AR Region-later transferred to District Sales Manager for the Dallas Region, and responsibility for launching BiDil, 1st product approved by FDA with a race indication for heart failure
- Selected as company representative throughout Africa, Europe, and America to AME churches to garner support for BiDil
- Hospitals Obtained AR Blue Cross/Blue Shield HMO formulary addition for 6-month product review
- Initiated and worked directly with VP of Sales to negotiate & organize NitroMed's largest product awareness event to date = 1st Title Sponsorship of 1st National Health Fair - Little Rock, AR
- Sales focus & target, top cardiologists, CATH, Cardiac Rehab, HF Clinics and other key cardiac medical and hospital executives
- Performance record: (1) Achieved formulary addition at top hospitals in territory - Baptist and St
- Vincent; (2) Increased territory business volume by 39% to Finish 2008; (3) Ranked in top 8% in Nation of 140 sales representatives; and (4) Ranked #2 of 10 Reps in Dallas District
Education
Bachelor of Arts - Public Affairs, Spanish
- Achievement Scholar
- 1st Student Advisor
- Selected by university Faculty & Administrators for leadership qualities
Skills
- Introductions
- Development
- Building
- Managing
Attributes
- Influenctial & Impactful Team Leader
- Top Sales Performer
- Business Savvy Sales Professional
Awards
- Bronze Award Recognition for Team Leadership
- Top Sales Performance Awards
- 2018
- 2019
- 2020
- 2021
- LOVE Award, Nominated by Peers & Manager for Attitude and Team Building.
- Top NRx Tour de Ranexa Contest Awards, 2011
- Fantasitic Fall Contest Award, 2010
- Rookie All Star Award for Top Performance, 2008
Titles
- Specialty Sales Professional
- Biotech Sales Professional
- Medical Sales Representative
- Pharmaceutical Sales Representative
- Women's Health Sales Representative
Languages
Spanish
Limited Working
Timeline
Cardiovascular Sales Specialist - Lexicon Pharmaceuticals
03.2023 - 09.2024
Senior Biologic and Rare Disease Therapeutic Specialist - Glaxo SmithKline Pharmaceuticals, Inc.
06.2018 - 03.2023
Women's Health Specialist - IQVIA - Valeant Pharmaceuticals, Inc.
06.2017 - 06.2018
Contract Sales Representative - IQVIA- Valeant & Janssen (2 Contract Positions)
06.2016 - 06.2018
Cardiovascular Specialty, Professional Sales - IQVIA - Janssen Pharmaceuticals, Inc.
06.2016 - 12.2016
Respiratory Field Sales Representative - Merck Pharmaceuticals, Inc.
11.2013 - 06.2016
Senior Cardiovascular Therapeutic Specialist - Gilead Sciences, Inc.
01.2008 - 07.2012
Cardiovascular Specialty Representative - Nitromed Pharmaceuticals
02.2005 - 01.2008
University Of Oklahoma - Bachelor of Arts, Public Affairs, Spanish
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