Corey Brooks
Queen Creek,AZ
Summary
Dynamic marketing professional with extensive experience in conducting comprehensive market analysis to deliver actionable insights for strategic marketing decisions. Expertise in leveraging data-driven methodologies to craft impactful marketing strategies and optimize campaign performance, ensuring maximum return on investment. Deep understanding of market trends and consumer behavior enhances brand positioning and fosters a sustainable competitive advantage. Committed to driving growth through innovative solutions and strategic foresight.
Overview
13
13
years of professional experience
3
3
Certification
Work History
Partner Account Director
Yelp
02.2023 - Current
- Developed strategic partnerships with key accounts to enhance revenue growth and customer satisfaction.
- Analyzed account performance metrics to identify opportunities for improvement and drive client retention.
- Stayed up-to-date with industry trends and emerging technologies to inform digital marketing strategies and tactics.
- Analyzed digital marketing campaign performance using Yelp Analytics to drive data-informed decisions.
- Conducted market research to identify trends, informing content strategy and audience targeting.
- Created comprehensive reports summarizing campaign results and insights for stakeholder presentations.
- Conducted comprehensive market research to identify target audiences and develop personalized marketing messages.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
Director of Sales and Marketing
MetaVRse
01.2022 - 12.2023
- Developed and implemented comprehensive sales strategies to drive revenue growth across multiple channels.
- Led cross-functional teams to enhance brand visibility and market penetration through targeted marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting tactics to align with evolving consumer preferences.
- Fostered relationships with key stakeholders, enhancing partnerships that resulted in increased sales performance.
- Managed data collection and analysis using advanced analytics tools, enhancing reporting accuracy and efficiency.
- Mentored junior analysts on data interpretation and effective presentation of findings to stakeholders.
- Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
Sales Director
Digital Trends
03.2020 - 11.2021
- Establish sales processes, strategies and relationships that increased sales by over 150%.
- Establish and build third party partnerships to help achieve the end goal.
- Collaborate with cross-functional partners to develop bleeding edge advertising solutions to sell.
- Conduct ongoing data analysis to measure and manage sales goals and effectively forecast monthly, quarterly, and yearly sales objectives.
- Collaborate with cross-functional departments to develop new sales tools and partnerships to help increase revenue and exceed targets.
- Project managed the ongoing development of the DT Adsolutions self-service sales platform – achieved an increased sign-up and close rate by more than 250%
- Coached and influenced team members to work together in order to achieve personal goals as well as the common goal of the organization.
- Achieved 119% to goal in Q1 and maintained a pipeline with an opportunity to reach over 200% to goal in Q2.
Business Development Manager
Digital Current
06.2019 - 01.2020
- Analyzed data and Collaborated with Director of Marketing on strategic digital marketing campaigns to increase lead generation, partnership opportunities and sales – increased lead gen by more than 50%
- Developed sales processes to help meet the needs of the market.
- Researched and analyzed markets to determine the critical target markets and their needs.
- Built and maintained strong B2B relationships with enterprise level accounts/clients.
- Worked with C level executives on strategic online marketing plans to help grow organizations.
Vice President Client Success
Webfor
12.2014 - 03.2017
- Contributed to agency growth and direction as part of executive management team.
- Developed proposals and managed budgets for the organization's enterprise level clients.
- Analysed, measured, and reported on digital metrics/results to clients based on brand direction.
- Developed and presented strategic, long-term PR plans with COO.
- Coached and trained sales team - contributed a 30% increase YOY to company's bottom line.
- Developed new business opportunities through strategic relationship building.
- Sold over $2MM in new business.
Digital Account Executive / AAM
HIBU
05.2013 - 12.2014
- Top rated sales leader in Pacific Northwest region – maintained over 100% to goal.
- President Club winner 2017 & 2018.
- Operated at a 100% positive net gain YOY.
- Onboarded and trained new Business Development Reps.
- Set up and conduct business meetings with new and existing B2B clients.
- Consistently ran a net positive book of business of over $3MM
Associate Area Manager
HIBU
05.2013 - 12.2014
- Identified and qualified new potential B2B and B2C opportunities.
- Built, trained, coached a successful sales team of 10.
- Hands-on support to the team to close new business.
- Set up and conduct business meetings with new and existing B2B clients.
- Consistently ran a net positive book of business of over $3MM
Education
General Education - General Studies
Mt. Hood Community College
TroutdaleBA - Social Sciences & Behavioral Studies
George Fox University
Newberg, OR01.2019
Skills
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
- Campaign analytics management
Certification
- ACE Certification - Yelp
- Google AdWords Certified - Google
- IAB Digital Data Certification - IAB (Digital Trends)
Timeline
Partner Account Director
Yelp
02.2023 - Current
Director of Sales and Marketing
MetaVRse
01.2022 - 12.2023
Sales Director
Digital Trends
03.2020 - 11.2021
Business Development Manager
Digital Current
06.2019 - 01.2020
Vice President Client Success
Webfor
12.2014 - 03.2017
Digital Account Executive / AAM
HIBU
05.2013 - 12.2014
Associate Area Manager
HIBU
05.2013 - 12.2014
General Education - General Studies
Mt. Hood Community College
BA - Social Sciences & Behavioral Studies
George Fox University