Summary
Overview
Work History
Education
Skills
Certification
Awards
Personal Information
Timeline
Generic
Corey Cochran

Corey Cochran

Marketing | Branding | Content Creation | Consultation | Sales
Pittsburgh,PA

Summary

Creative and results-driven Marketing Professional with 11+ years of experience in digital marketing, advertising, branding, content creation, managing, designing, branding and rebranding social media accounts and pages. social media management, content creation, and brand design. Proven track record of growing audiences, increasing awareness of a brand, person, group or product. Boosting engagement and driving ROI through with not just numerous tried and true successful methods, but also implementing strategic innovative campaigns. Adept at combining creative design with data-driven insights to build strong brand identities and deliver measurable business results. Proven the ability to adapt implementing tools and resources to meet the needs and demands of the client and audience.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Content Creation | Graphic Design | Advertising

The Better Show, ABC/Disney, Tamron Hall, Food Fix
New York, NY | PA | CA | TX | OH | FL | Remote - freelance
06.2015 - Current
  • Social media, marketing, graphic design and branding for ABC/Disney, Knocking, Food Fix | Food Fix Show, General Hospital 60th anniversary, '60 Years of Stars and Storytelling.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
  • Utilized various software and tools to streamline processes and optimize performance.
  • Completed day-to-day duties accurately and efficiently.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Prioritized and organized tasks to efficiently accomplish service goals.
  • Identified needs of customers promptly and efficiently.
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Maintained updated knowledge through continuing education and advanced training.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Worked with cross-functional teams to achieve goals.

Marketing & Brand Specialist

Freelance
Pittsburgh, PA
06.2015 - Current
  • Brand and rebranding for numerous companies in the region and nationwide.
  • Social media, marketing, graphic design and branding for ABC/Disney, Knocking, Food Fix, YouTube, Google, TikTok, X, Facebook, Instagram, Snapchat etc. General Hospital 60th anniversary, '60 Years of Stars and Storytelling.
  • Consult and create a marketing and branding plan, logo design, graphic design and social media for the companies and businesses I work with.
  • Tweak and or completely construct a new approach to the business (examples are slogans or deals such as a pizza shop I worked with who saw 40% increase in sales in just one month; who I adjusted their signs to say '2 PIZZAS FOR ONLY $9.99' instead of '2 pizzas for $10.' Things as simple as that can make the biggest impact. Wording matters. Including the words "ONLY" or "JUST" subliminally tells the customer that they can and will get a deal and it sounds cheaper than it even actually is. It begs the question why wouldn’t I do this if it’s only that?! Phrases such as "Limited Time Only" can boost customers fear of missing out on a deal or limited items.
  • I do not overlook anything. Even the smallest or most simple detail matters.
  • Developed brand strategies for diverse clients across various industries.
  • Managed social media campaigns to enhance brand visibility and engagement.
  • Implemented feedback mechanisms to refine brand messaging and impact.
  • Run or design social media pages for the businesses and expand the company's outreach.
  • Design logo or reconstruct logo/color/theme.
  • Remodeling of location interior depending on the type of business.
  • Cut unnecessary costs.
  • Changed or added items as needed.
  • Revamped menu and helped round out many restaurants by cutting cluttered menu items that were rarely purchased.
  • Developed brand strategies to align with market trends and customer needs.
  • Collaborated with cross-functional teams to enhance product positioning and messaging.
  • Managed social media campaigns to increase brand awareness and engagement.
  • Conducted market research to identify consumer insights and competitive landscape.
  • Created marketing materials that reflect brand identity and values effectively.
  • Analyzed customer feedback to refine branding approaches and strategies.
  • Organized promotional events to launch new products or services in order to raise brand awareness.
  • Prepared monthly progress reports on branding initiatives including successes, challenges, and recommendations for improvements.
  • Provided guidance on how best to utilize resources efficiently when creating advertising campaigns for multiple brands simultaneously.
  • Developed and implemented brand strategies to increase market share.
  • Maintained an up-to-date knowledge of industry trends by attending conferences and networking events.
  • Designed marketing materials such as brochures, flyers, and catalogs that accurately reflected the company's branding objectives.
  • Cultivated business network with premier brands.
  • Created and managed relationships with customers, vendors, and partners to build brand loyalty.
  • Assisted in developing pricing models based on current market trends that would maximize profits while still remaining competitive.
  • Monitored competitor activities and prepared reports on their activities related to branding efforts.
  • Oversaw quality control measures of printed materials prior to distribution in order ensure accuracy of branding elements.
  • Conducted research to identify target audiences for campaigns.
  • Ensured compliance with local regulations when launching campaigns in different countries.
  • Collaborated with internal teams such as marketing and sales personnel to ensure consistency in messaging across all channels.

Sales and Leasing Consultant

Lincoln Motor Company
Pittsburgh, PA
05.2019 - 02.2022
  • Acted as a brand ambassador for Lincoln, delivering personalized presentations that highlighted the company’s premium design, technology, and lifestyle positioning.
  • Created story-driven product demonstrations and experiences, aligning vehicles with customer aspirations and boosting brand perception.
  • Leveraged consultative selling techniques to tailor messaging for different audience segments, contributing to a 15–20% increase in sales conversions.
  • Partnered with management on local marketing initiatives, including test-drive events and showroom campaigns, resulting in a 12% lift in showroom traffic.
  • Maintained a professional online presence to engage prospects and nurture leads, helping build a 30% repeat and referral business rate through consistent customer relationship management.
  • Applied data insights from CRM tools to optimize outreach and follow-ups, increasing lead-to-sale conversion speed by 20%.
  • Ensured seamless collaboration with finance and service teams to elevate the customer experience, consistently ranking at the top for customer satisfaction scores (95%+ CSI ratings).
  • Assisted customers in selecting vehicles that match their needs and preferences.
  • Conducted vehicle presentations highlighting features and benefits of Lincoln models.
  • Collaborated with finance teams to facilitate customer financing options and approvals.
  • Negotiated lease agreements ensuring compliance with company policies and regulations.
  • Maintained up-to-date knowledge of industry trends and competitor offerings.
  • Provided exceptional customer service throughout the sales process, fostering client relationships.
  • Completed delivery of sold and leased products to customers within promised timeframes.
  • Obtained referrals from satisfied customers by regularly following up with established personal and business customers.

AT&T Sales Representative

Prime Communications
Coraopolis, PA
08.2017 - 05.2019
  • Provide the customer with top notch service, knowledge and sell the customer on upgrades, add a lines, DirecTV, home internet, and streaming services.
  • I would also cold call many local companies and previous customers for follow ups and feedback.

Production Assistant Intern - Production Assistant

The Better Show | Marie | Katie (Couric-talk show)
Burbank, CA | NY | PA | TX
06.2013 - 10.2017
  • Assisted in daily production tasks and maintained workflow efficiency.
  • Supported team members in operating production equipment and tools.
  • Communicated with departments to coordinate materials and supplies.
  • Contributed to a positive team environment through effective communication skills.
  • Created call sheets for cast and crew members.
  • Facilitated communication between departments to ensure smooth workflow operations.
  • Attended meetings to take notes on behalf of the Production Manager.
  • Conducted research on potential locations for upcoming productions.
  • Researched new technologies related to media production processes.
  • Organized and coordinated key communications between cast and technical crew.
  • Escorted actors and actresses to and from trailers/green room during pre-production and filming breaks.
  • Conducted crowd control by putting up signs, directing pedestrians away from filming and locking down sets.
  • Assisted in casting calls and auditions, organizing participant information efficiently.
  • Assisted in the creation of production storyboards, enhancing visual planning.
  • Assisted in post-production tasks, including editing support and material organization.
  • Supported directors and producers with ad-hoc tasks, improving overall production efficiency.
  • Monitored production quality, identifying and addressing issues promptly.
  • Provided general administrative support, including email correspondence and file management.
  • Remained alert, active, and ready to respond to requests using variety of available resources.
  • Assembled and arranged materials for display or sale.
  • Set up, adjusted and operated audio-visual equipment, cameras, or film and slide projectors for meetings, events and video conferences.
  • Delivered client-focused special services for corporate clients or programs for special groups.
  • Analyzed client requests to determine and locate needed information.
  • Reviewed and evaluated materials using book reviews and audio-visual and electronic resources.
  • Collaborated with team members to streamline workflow processes.
  • Recorded and monitored production data for quality assurance measures.
  • Supported communication between departments to enhance project efficiency.

Intern

Barron Industries, Inc.
Pelham, AL | also remote from PA
05.2014 - 04.2017
  • Assisted in developing product prototypes using industry-standard tools.
  • Collaborated with team members to streamline operational processes.
  • Conducted quality assurance checks on materials and finished products.
  • Supported documentation efforts for compliance and regulatory standards.
  • Organized inventory and maintained accurate stock records for efficient operations.
  • Engaged in team brainstorming sessions to generate innovative ideas for projects.
  • Shadowed senior staff to gain insights into industry best practices and workflows.
  • Maintained accurate records of all activities performed throughout internship period.
  • Assisted with event planning, support and execution of virtual and in-person engagements.
  • Prepared reports summarizing project progress and results for management review.
  • Maintained positive working relationship with fellow staff and management.
  • Identified needs of customers promptly and efficiently.
  • Implemented strategies to take advantage of new opportunities.
  • Evaluated needs of departments and delegated tasks to optimize overall production.
  • Monitored operations and reviewed records and metrics to understand company performance.
  • Analyzed key performance indicators to identify effective strategies.
  • Created plans to propose solutions to problems related to efficiency, costs or profits.
  • Wrote and submitted reports on industry trends, prompting managers to develop business plans.
  • Determined consumer needs to provide products and services appealing to larger market.
  • Note taking, email coordination, typing and sending emails, texts, making calls and any form of communication and used resources to complete whatever I was tasked with that day, week or month.
  • Helped set the models and booths up for conventions and demonstrations.

Education

Bachelor's - Marketing

Clarion University of Pennsylvania
Clarion, PA

High School -

Quigley Catholic High School
Baden, PA

Skills

  • Branding
  • Excel
  • Networking
  • Creativity
  • Content Creation
  • Content Development
  • Social Networking
  • Research
  • Technologically advanced
  • Google Analytics
  • Consulting
  • Ability to work well in a group
  • Meets deadlines
  • Video Production
  • Product placement
  • Commercials
  • Ad Campaigns
  • Advertising
  • Organizational
  • Brand launching
  • Product launching
  • Rebooting
  • Leadership Experience
  • Emailing
  • Consistency
  • Leadership
  • Decision-making
  • Microsoft Office
  • Microsoft Word
  • Email Marketing
  • Organizational skills
  • User Interface (UI)
  • Business Development
  • Versatile/Versatility
  • Face-to-face interaction & communication
  • Reaction time
  • Expert in common and uncommon technology
  • Writing
  • Advanced spelling
  • Creative writing
  • Filming
  • Editing
  • Directing
  • Improvisation
  • Acting
  • Rebranding
  • Prioritization
  • Managing
  • Logo and graphic design
  • Sports enthusiast & connoisseur
  • Film & television aficionado
  • Brand awareness
  • Vision
  • Intuition
  • Resourceful
  • Delegating/delegation
  • Cultural awareness
  • Ability to appeal to all demographics
  • - Digital Marketing Strategy & Execution- Social Media Management (Instagram, TikTok, LinkedIn, Facebook, X)- SEO & SEM (Google Ads, Meta Ads, YouTube Ads)- Brand Identity & Visual Design (Adobe Creative Suite, Canva, Figma, YouTube Studio, MIcrosoft- Content Strategy & Copywriting- Email Marketing (Mailchimp, Klaviyo, HubSpot)- Analytics & Reporting (Google Analytics, Meta Business Suite, GA4)- Influencer Marketing & Partnerships
  • Quickbooks
  • Communication skills
  • Communications
  • Analytics
  • App creation and branding
  • Ability to lead and guide company & brand in the right direction
  • Adaptability
  • Blogging
  • Salesforce
  • Advanced in mathematics
  • Project planning
  • Clerical support
  • Management
  • Proficient in typing (keyboard physical or digital)
  • Process reading
  • Athleticism
  • WordPress
  • Sports Coaching
  • Search Engine Optimization (SEO)
  • Digital Marketing
  • Strategy & Execution
  • Illustration & Drawing
  • Critical thinking
  • Public speaking
  • Ability to compartmentalize
  • Social media marketing
  • Campaign management
  • Competitive analysis
  • Sales strategy
  • Data analysis
  • Client engagement
  • Teamwork and collaboration
  • Microsoft Powerpoint
  • Web Design
  • Public Relations
  • Multitasking Abilities
  • Cultural awareness
  • First Aid/CPR
  • Remote office availability
  • Interpersonal communication
  • Planning
  • Google drive
  • Communication
  • Good Telephone Etiquette
  • Time management
  • Photography
  • Photoshop
  • Adobe Creative Suite
  • Negotiation
  • Microsoft Outlook
  • B2B sales
  • Social Media management
  • Marketing
  • Budgeting
  • Retail sales
  • Microsoft Office
  • Adobe Illustrator
  • Social Media Marketing
  • Adobe InDesign
  • Layout Design
  • Customer service
  • Sales
  • Logo Design
  • Spreadsheets
  • Microsoft Excel
  • Graphic Design
  • Basketball
  • Brand strategy
  • Graphic design
  • Proficient in social media
  • YouTube
  • TikTok
  • Instagram
  • Facebook
  • X
  • Snapchat
  • Pinterest
  • Fiverr - Freelance Services
  • Premiere
  • Final Cut Pro
  • Social media management
  • Market research
  • Marketing campaigns
  • Customer relationship management
  • Product positioning
  • Cross-functional collaboration
  • Promotional event planning
  • Attention to detail
  • Creative thinking
  • Effective communication
  • Problem solving
  • Networking skills
  • Influencer marketing
  • Media buying expertise
  • E-commerce platform management
  • Press release writing
  • Customer engagement strategies
  • Brand crisis management
  • SEO optimization techniques
  • Brand strategy development
  • Creative campaign design
  • Target audience identification
  • Event planning and execution
  • Video production capabilities
  • Content creation expertise
  • Promotional material design
  • Merchandising strategy development
  • Digital marketing proficiency
  • Google analytics mastery
  • Advertising planning skills
  • Brand guidelines enforcement
  • Public relations management
  • Rebranding project leadership
  • CRM system utilization
  • Affiliate marketing
  • Category growth
  • Social media strategy
  • Brand extension opportunities
  • Multi-media communication
  • Partnership development
  • Advertising management
  • Advertising coordination
  • Brand loyalty initiatives
  • Partnership building
  • Campaign planning
  • Event coordination

Certification

  • Concussion Recognition, 11/15, 12/20
  • CPR

Awards

  • Two-Time Pennsylvania State Hoop Shoot Champion, Elks National Free Throw competition
  • Most Outstanding Salesman, American Marketing Association, 02/14
  • Tar Wars Award Winner, American Academy of Family Physicians and the Tobacco Prevention Program for Kids, 12/03

Personal Information

  • Willing To Relocate: Anywhere
  • Authorized To Work: US for any employer

Timeline

Sales and Leasing Consultant

Lincoln Motor Company
05.2019 - 02.2022

AT&T Sales Representative

Prime Communications
08.2017 - 05.2019

Content Creation | Graphic Design | Advertising

The Better Show, ABC/Disney, Tamron Hall, Food Fix
06.2015 - Current

Marketing & Brand Specialist

Freelance
06.2015 - Current

Intern

Barron Industries, Inc.
05.2014 - 04.2017

Production Assistant Intern - Production Assistant

The Better Show | Marie | Katie (Couric-talk show)
06.2013 - 10.2017

Bachelor's - Marketing

Clarion University of Pennsylvania

High School -

Quigley Catholic High School

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Corey CochranMarketing | Branding | Content Creation | Consultation | Sales
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