Summary
Overview
Work History
Education
Skills
Websites
Timeline
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COREY HERNANDEZ

MURFREESBORO,TN

Summary

Creative marketing professional bringing several years of success developing engaging visual communications to drive revenue and brand awareness. Energetic and self-motivated with proven success in client relationship management and retention. Highly skilled in developing social media content aligned with brand image to elevate audience engagement.

Overview

13
13
years of professional experience

Work History

Ecommerce Marketing Associate

SVP Worldwide
Nashville, TN
08.2023 - 07.2025
  • Managed e-commerce merchandising using the Shopify platform.
  • Pulled and analyzed daily sales KPIs for PFAFF.com to monitor performance.
  • Updated product listings with accurate pricing, compelling copy, and optimized descriptions.
  • Collaborated with the marketing team to plan and execute monthly promotions aimed at increasing conversions.
  • Edited and resized product images using Photoshop to maintain visual consistency.
  • Forecasted product inventory and demand for PFAFF sewing machines across an 18-month timeline.
  • Coordinated product launches and promotional events for new sewing machines.
  • Maintained and updated the company website with fresh and relevant content.
  • Utilized SEO principles to increase online visibility and website traffic.

Account Coordinator

Bayard Advertising
Franklin, TN
01.2022 - 01.2023
  • Assumed full accountability in tracking and assessing key performance indicators (KPIs) to determine and quantify the effectiveness of the campaign while determining areas for improvement, and providing actionable insights to the assigned clients.
  • Guaranteed continuous and smooth execution of digital marketing initiatives by working collaboratively with internal teams encompassing creative designers, content writers, and developers.
  • Conceptualized and initiated ideas, strategies, and creative marketing plans, thus improving brand recognition and loyalty.
  • Built partnerships with various vendors such as Indeed, JobCase, and ZipRecruiter to push clients’ campaigns for Walmart.
  • Served as a head of all Walmart hourly one-off requests and Indeed hiring events.

Marketing Coordinator

Method Workers’ Comp
Nashville, TN
01.2022 - 01.2022
  • Held accountable for evaluating all gathered data from monthly reporting on social media pages, while analyzing information and maintaining a database for reference.
  • Creatively designed collateral pieces to be allocated to insurance agency partners
  • Dealt with planning and creating advertising campaigns for online, print, and other mediums as well as cost-effective brand marketing plan strategies to boost brand awareness
  • Rendered assistance in preparing and hosting Business Trade Shows/Conferences

Marketing Representative

Cultivation Network
Murfreesboro, TN
01.2021 - 01.2022
  • Participated in meetings and read materials to stay up to date on promotion techniques and service benefits
  • Carried out the management of SEO programs across client portfolios as well as maintenance of different platforms to accumulate, store, and arrange marketing assets.
  • Kept updated with the latest search marketing technologies, digital trends, and strategies to determine options for integration into current methodologies.
  • Established a strong brand presence on Facebook and Instagram by producing social media postings on a daily basis.
  • Spearheaded the creation, management, and branding of several clients’ social media pages, while boosting clients’ business on all search engines.
  • Contributed efforts in designing and implementing monitoring and accountability metrics to capitalize on and maintain performance.
  • Constructed thorough reports that summarized findings and translated concepts for both technical and non-technical audiences.

Customer Service Staff Member

Publix Supermarkets Store
Murfreesboro, TN
01.2013 - 01.2021
  • Obtained selection to attend cross-training in bagging and cashiering as well as training in closing and opening the back office, money orders, check cashing, and money transfers.
  • Acted as a job class trainer for all cashiers and baggers.
  • Gathered and addressed all customer complaints and queries in a timely manner
  • Presided over training for newly promoted staff members regarding the opening and closing cash office, as well as for new employees on procedures and policies to capitalize on team performance.
  • Fostered and strengthened strong relationships with customers to guarantee repeat business and satisfaction.
  • Took charge of answering incoming calls and emails while delivering frontline customer support or assistance with product and service transactions.
  • Coordinated with customers in providing resolution to service and billing issues.

Education

Bachelor of Business Administration - Marketing

Middle Tennessee State University
Murfreesboro, TN
12-2022

Skills

  • Customer Service
  • Relationship Building
  • Account Management
  • Training and Development
  • Project Management
  • Strategic Planning
  • SEO and Site Analytics
  • Event Planning
  • Social Media Oversight
  • Editing and Proofreading
  • Communications Management
  • Content Writing
  • Digital Marketing
  • Marketing and Advertising
  • Campaign Management
  • Copywriting
  • Client Contact Marketing
  • MS Office Suite

Timeline

Ecommerce Marketing Associate

SVP Worldwide
08.2023 - 07.2025

Account Coordinator

Bayard Advertising
01.2022 - 01.2023

Marketing Coordinator

Method Workers’ Comp
01.2022 - 01.2022

Marketing Representative

Cultivation Network
01.2021 - 01.2022

Customer Service Staff Member

Publix Supermarkets Store
01.2013 - 01.2021

Bachelor of Business Administration - Marketing

Middle Tennessee State University

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