Summary
Overview
Work History
Education
Skills
Timeline
Generic

Corey Johnson

Neiderwald,TX

Summary

A high-achieving Marketing Director offering five years of progressive experience in campaign management. A strategic decision-maker and operational problem solver. Develops successful campaign strategies that drive company growth and maximize conversions.

Overview

14
14
years of professional experience

Work History

Website / SEO Manager - (Department Head)

ResiBrands
01.2024 - Current
  • Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
  • Boosted search engine rankings with consistent keyword research and targeted content development.
  • Improved user experience through comprehensive site audits and meticulous attention to detail.
  • Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
  • Streamlined website performance by identifying and resolving technical SEO issues.
  • Collaborated with cross-functional teams to develop integrated digital marketing campaigns that aligned with overall business objectives.
  • Developed and executed successful link-building campaigns for improved online presence and domain authority.
  • Executed successful backlinking strategies.
  • Enhanced website visibility by implementing effective SEO and SMO strategies.
  • Optimized website content for better search engine ranking, leading to increased organic traffic.
  • During my short time here we increased site traffic from 48000 users per month to 100,000 unique users per month and growing.
  • Through our A/B testing efforts we reduced our bounce rate nearly 50% while increasing our conversion rate by 5%.

Marketing Director

Houses 2 Homes
04.2018 - 01.2024
  • B2B & B2C Marketing
  • Community Outreach
  • Report Analysis
  • Leveraged MailChimp, AWeber, Hubspot, and Active Campaign, and Klaviyo to implement email campaigns and monitor performance.
  • Increased brand awareness through the creation and management of social media channels, boosting social media engagement by 45% (across all platforms).
  • Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
  • Created email blast campaigns to target key customers.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Drove marketing efforts by orchestrating Google search and social media advertising campaigns.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
  • Utilized Pardot in conjunction with Salesforce CRM platform.
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • I set up a number of API/system connections utilizing tools such as Pardot, Zapier, Automate.io, and Salesforce. Through this, I was able to establish a robust marketing automation system.

Marketing Consultant

Angelles Affordable AC
10.2021 - 02.2022
  • B2C Service-Based Marketing
  • Helped clients develop website portals and social media pages to promote businesses.
  • Updated and monitored clients' social media sites so that content was fresh and relevant.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.

Marketing Consultant

Siemens Building Technologies
04.2021 - 10.2021
  • Managed $500,000+ in monthly ad-spend
  • Engaged with clients to plan and optimize site issues and queries.
  • Generated web hosting presence to accommodate specified needs and maintain files on account.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Conducted market research and reported on clients' competition.

Marketing Consultant

2nd & Elm
02.2021 - 03.2021
  • B2C SEO and Social Media Marketing
  • E-Commerce
  • Google Merchant
  • Google Product Search Ads
  • Native Ads
  • Email Marketing
  • Product Launch
  • Social Media SEO audit

Operations Manager

Our Lady Of The Lake Health System
03.2010 - 04.2018
  • Prepared annual budgets with controls to prevent overages.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.
  • Worked in amatrix management environment with oversight of division-level managers, operations, sales, finance, human resources, safety, and compliance.
  • Increased profit by streamlining operations.
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Led improvement initiatives to advance operational efficiencies and increase revenue.
  • Partnered with vendors and suppliers to effectively manage and budget.
  • Developed systems to track and log work-related issues.
  • Increased productivity by 34% by introducing pick-path system logic
  • I set up and established best practices for our Sales Force CRM used by our customer service team.

Education

Google Ads Expert Certification - Google Ads Platform

Google Digital Academy (skillshop)
Online
08.2022

Google Analytics Certification - Google Analytics

Google Digital Academy (skillshop)
Online
08.2022

Bachelor of Science - Business Administration And Management

Colorado Technical University
Colorado Springs, CO
05.2014

Skills

  • Marketing Strategy Development
  • Market Trend Analysis
  • Campaign Performance Tracking
  • Team Recruiting and Hiring
  • Google Analytics
  • Administering Social Media Accounts
  • Direct Email Campaigns
  • Content Curation
  • Blog Posts
  • Press Coverage
  • Search Engine Optimization Expertise
  • Audience Segmentation
  • Budgeting and Allocation
  • Brand Messaging

Timeline

Website / SEO Manager - (Department Head)

ResiBrands
01.2024 - Current

Marketing Consultant

Angelles Affordable AC
10.2021 - 02.2022

Marketing Consultant

Siemens Building Technologies
04.2021 - 10.2021

Marketing Consultant

2nd & Elm
02.2021 - 03.2021

Marketing Director

Houses 2 Homes
04.2018 - 01.2024

Operations Manager

Our Lady Of The Lake Health System
03.2010 - 04.2018

Google Ads Expert Certification - Google Ads Platform

Google Digital Academy (skillshop)

Google Analytics Certification - Google Analytics

Google Digital Academy (skillshop)

Bachelor of Science - Business Administration And Management

Colorado Technical University

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Corey Johnson