Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Corey Manuel

New York,NY

Summary

Forward-thinking and driven communications professional, specializing in leading earned media relations, earned media strategy, key message development, events, and client relations. With 10 + years of experience within the PR field, I’ve worked with a variety of clients/brands in the consumer, sports and lifestyle space.

Overview

15
15
years of professional experience

Work History

VP, Earned Media

Golin
New York, New York
02.2022 - Current
  • Clients include: Mountain Dew, STARRY, Rockstar Energy
  • Strategically launched and led multiple earned media campaigns for Pepsico brands around the Super Bowl, NBA All Star Weekend, and MLB Opening Day .
  • Spearheaded the development of the news engine team for Mountain Dew and developed plan to secure a steady drumbeat of quality coverage.
  • Led the implementation of Mountain Dew's key strategic target earned media plan, increasing SOV/coverage in outlets targeted to Gen Z and young millennials by 80% in Year 1.
  • Drove brand storytelling for clients, securing prominent features in top tier outlets including Fast Company, Complex, Hypebeast, GQ and PEOPLE
  • Crafted key messaging, press releases, Q&A's, pitches, spokesperson quotes & talking points across accounts
  • Provided consistent media counsel to optimize earned potential and foster client relations across accounts

Managing Account Supervisor, Media Specialist

Ketchum Public Relations
New York, NY
05.2014 - 02.2025
  • Managed communications for major consumer brands, with a primary focus on the Gillette Global & North America Business.
  • Supported and led media relations for clients including Pernod Ricard, Pine-Sol, Wendy’s, and retailer specific programming.
  • Key lead in developing and executing media strategies and integrated marketing campaigns to bolster brand reputation and visibility, while also ensuring objectives and KPI’s are met across multiple accounts.
  • Plays a key role on account teams activating, implementing, and leading overall communications programs for clients. Specific functions include: executing special events, fostering social and earned media efforts, leading strategic media development and support across multicultural activations (focus on African American demo), client counsel, and implementation of PR campaigns – specifically building and selling in various Gillette programs, resulting in incremental funding.
  • Worked directly with a variety of high profile NFL, NBA & MLB athletes as well as celebrity talent, leading media training sessions, coordinating and securing earned press for media tours, and planning/executing consumer activations with talent throughout the country.
  • Developed full range of written materials including media strategies/POV’s, messaging documents, planning decks, press releases, pitch notes, client correspondence and campaign recap reports.
  • Developed and successfully managed proactive earned media programs, garnering ongoing coverage outside of traditional launches and initiatives across multiple accounts.
  • Managed earned media support to elevate executive leadership, brand visibility, and sustainability initiatives across multiple accounts.
  • Worked in conjunction with Gillette’s internal corporate communications team to strategize and implement media outreach in support of issues and crisis and corporate responsibility.
  • Led efforts in developing Gillette’s refreshed brand narrative and message track to humanize the brand, making it more appealing to men, particularly among the millennial-male and Gen Z demographic.
  • Served as a mentor to junior team members managing junior staff and supporting their personal and professional development.
  • Created and sustained long-term relationships with key press, bloggers and reporters, which has led to securing media placements across top-tier men’s interest, national, general lifestyle, and national/local broadcast media.

Account Executive

Susan Blond Inc.
New York, NY
07.2010 - 05.2014
  • Clients include: The VH1 Save The Music Foundation, GOTTA HAVE IT! Gallery, DIFFA, Philly 4th of July Jam.
  • Increasing responsibilities since joining the company, starting as an intern, promoted to assistant, promoted to publicity coordinator, account coordinator, and eventually account executive.
  • Worked directly with the Vice President to develop and execute a range of publicity strategies and tactics for a diverse client roster inclusive of musical artists, personalities, nightlife venues, non-profits and special projects.
  • Pitched and secured stories in online, broadcast and print media.
  • Coordinated artists’ press tours, securing coverage in tour markets.
  • Drafted press releases, pitch letters, media alerts, bios, and other press materials.
  • Advised on social media strategies and tactics.
  • Handled clients’ day-to-day requests.
  • Drafted and compiled weekly and monthly client reports, campaign wrap up reports and other client related documents.
  • Management of interns and assistants.
  • Some Media placements include: Billboard, The Hollywood Reporter, New York Post, New York Daily News, The New York Times, The Huffington Post, Fox News Live, Complex, Vibe, Pix News 11, and Eye Witness News.

Education

Bachelor of Arts - Mass Media Arts

Clark Atlanta University
Atlanta, GA
05.2010

Skills

  • Microsoft Office Suite - Word, Excel, PowerPoint
  • AI Tools - CoPilot, Claude
  • X
  • Instagram
  • Facebook
  • Apple
  • PC

Websites

Timeline

VP, Earned Media

Golin
02.2022 - Current

Managing Account Supervisor, Media Specialist

Ketchum Public Relations
05.2014 - 02.2025

Account Executive

Susan Blond Inc.
07.2010 - 05.2014

Bachelor of Arts - Mass Media Arts

Clark Atlanta University

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