Corey Mullikin, M.B.A
Lexington,KY
Summary
As a data-driven marketing professional, I am not only passionate about advancing my career within the marketing industry but also dedicated to contributing to higher education and community development. I actively seek opportunities to enhance my skills and expertise, recognizing that my growth directly impacts the well-being of both our educational institutions and the communities we serve.
Overview
4
4
years of professional experience
17
17
Certification
Work History
ADJUNCT FACULTY - BUSINESS ADMINISTRATION
Bluegrass Community & Technical College
01.2022 - Current
- Managed 90+ students in one semester between three classes.
- Instructs foundational courses in HR, Marketing, General Business, and Professionalism
- Implements student-centered teaching methods resulting in exceptional pass rates.
- Designed and implemented various educational activities and programs to meet student needs.
- Managed course materials through online learning management systems for easy accessibility by students and colleagues alike.
- Evaluated and supervised student activities and performance levels to provide reports on academic progress.
- Assessed students' progress and provided feedback to enhance learning.
- Built relationships with students, mentoring on personal, professional, and academic goals while providing coaching on effective study habits.
- Conducted engaging in-class discussions to facilitate learning and encourage participation.
- Built strong rapport with students through class discussions and academic advisement.
ACCOUNT MANAGER + MARKETING STRATEGIST
Creekmore Marketing & Web Design
06.2023 - 10.2023
- Managed 37 clients and assisted in mass updates to 100+ analytical dashboards
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
- Met existing customers to review current services and expand sales opportunities.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
- Applied effective time management techniques to meet tight deadlines.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Established measurement mechanisms using tools like Google Analytics to track success of online marketing initiatives.
DIGITAL MARKETING COORDINATOR
Bluegrass Community & Technical College
10.2019 - 08.2023
- Served as an in-house digital advertising agency for the college
- Created detailed analytical reports for the BCTC social media accounts
- Reduced digital program lead time from 7 days to 1 day
- Generated over $1.5 million in return on advertising spend in 2 Quarters
- Created a branding campaign that had a 100% retention rate across fiscal years
- Implemented A/B testing on various channels to identify best-performing tactics and optimize campaign performance.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Achieved higher click-through rates on social media ads through audience segmentation, ad placement optimization, and compelling ad copy.
- Researched and analyzed industry trends to inform search marketing strategies.
- Helped clients develop website portals and social media pages to promote businesses.
- Analyzed web analytics data to optimize digital marketing efforts and maximize ROI.
- Championed diversity and inclusion efforts within the online community by creating safe spaces for open conversation and actively addressing any instances of discrimination or harassment.
- Aided in community relations with various stakeholder groups including government officials.
Education
MBA - General Business
BELLEVUE UNIVERSITY
Bellevue, NE02.2024
BBA - Marketing
EASTERN KENTUCKY UNIVERSITY
Richmond, KY12.2020
Associate of Arts -
BLUEGRASS COMMUNITY & TECHNICAL COLLEGE
Lexington, KY12.2018
Skills
- Google Analytics
- Google Ads
- Hootsuite Platform
- Hootsuite Social Marketing
- Google Video Advertising
- Hubspot Social Media Marketing
- Google Ads Creative Certification
- Student Mentoring
- Ethics and integrity
- Student Evaluation
- Problem Resolution
- Student Motivation
Accomplishments
- Used Microsoft Excel to develop a digital ad compendium for 30+ programs.
- Presented at the National Council for Marketing & Public Relations national conference.
- Appointed as a Kentucky Colonel by Governor Andy Beshear.
- Aided in the creation and implementation of the highest performing GED digital advertising campaign.
Certification
- Google Ads Search Certification, Google
- Keyword Research with SEMrush, Semrush
- Digital Marketing, HubSpot Academy
- Media Relation with Meltwater, Meltwater
- Social Media Marketing - Industry Specialist, Meltwater
- Google Ads Video Certification, Google
- Advanced Google Analytics, Google
- Video for Brand Basics, Google
- Social Marketing Certification, Hootsuite
- Hootsuite Platform Certification, Hootsuite
- Google Ads - Measurement Certification, Google
- Google Ads Creative Certification, Google
- Google Ads Display Certification, Google
- Google Analytics 4 Certification, Google
- Social Media Marketing Certification Course, HubSpot Academy
- Disability Simulation Workshop Training - 2/27/2024
Timeline
ACCOUNT MANAGER + MARKETING STRATEGIST
Creekmore Marketing & Web Design
06.2023 - 10.2023
ADJUNCT FACULTY - BUSINESS ADMINISTRATION
Bluegrass Community & Technical College
01.2022 - Current
DIGITAL MARKETING COORDINATOR
Bluegrass Community & Technical College
10.2019 - 08.2023
MBA - General Business
BELLEVUE UNIVERSITY
BBA - Marketing
EASTERN KENTUCKY UNIVERSITY
Associate of Arts -
BLUEGRASS COMMUNITY & TECHNICAL COLLEGE
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