Corey Ross

Champion and monetize Meta's advertising solutions by engaging with clients and their agencies across North America. The Mid-Market team is dedicated to empowering young and growth businesses across Facebook, Instagram, Messenger and WhatsApp, helping them achieve remarkable growth through Meta's advertising solutions. I was at the forefront of driving sales, collaborating and consulting directly with growth accounts to provide unparalleled support and guidance.

• Become an expert in Meta solutions. Establish myself as a trusted advisor, consulting businesses of all sizes.
• Strategically align client's KPIs with Meta solutions to unlock incremental value and achieve exceptional results.
• Review campaign performance, meticulously analyze data trends, and craft strategic marketing recommendations.
• Develop precise sales plans and flawlessly executed them to achieve assigned quarterly quotas - average quota is around $22M with an average 105% in quarterly revenue.
• Collaborate seamlessly cross-functionally, adeptly handling escalations and troubleshooting to swiftly resolve any issues that may arise.
• Manage a portfolio of clients, with a focus on driving revenue and year-on-year growth.
• Drive product and best-practice adoption across the portfolio and build mutually beneficial relationships with advertisers to grow their spend.
• Spearhead marketing experimentation initiatives for clients, orchestrating impactful studies such as brand/conversion lift studies. Leveraging data-driven insights to optimize marketing strategies, resulting in enhanced campaign performance and measurable positive outcomes for clients - over $7M in brand/conversion lift studies.
• I am a member of the Creative Ambassadors program, a SME network dedicated to assisting account managers with creative best practices. As a key resource for the Mid-Market team, I serve as a liaison between teams, seamlessly bridging the gap between account management and the creative department at Meta.
• Contribute as a vital team member of the Leads Ads Tiger Team, specializing in the lead generation product. Collaborated closely with account managers and the lead gen product team to push these best practices to market.
• Achieved exceptional results by driving an average annual revenue growth of 30% for my top three clients through strategic initiatives and dedicated relationship management, showcasing a consistent commitment to delivering tangible business outcomes.
• Engage in Meta's Odyssey Program, an intensive 8-week mentorship initiative, fostering meaningful connections across the organization. Actively participated in mentorship sessions, cultivating valuable relationships that extend beyond the program, contributing to a collaborative and interconnected professional network within Meta.

Participated in a 10-week boot camp that was designed to harness the skills below to help drive powerful analysis, insights to real-world problems, and recommend business needs.

• Excel - training with capstone project (Kickstarter Campaign Dataset)
• SQL - training with capstone project (Iowa Liquor Store Dataset)
• Tableau - training with capstone project (Superstore Dataset)

• Responsible for new business generation, account penetration, account retention, and/or account growth within the Los Angeles area
• Develop new accounts and grow existing accounts while establishing long-term relationships with customers
• Utilize consultative selling skills to identify trends, uncover customer needs, and leverage industry knowledge and applications to find and close opportunities
• Develop responses to Requests for Proposals (RFP) and present products and services that can help benefit customers
• Design strategic initiatives to grow and retain the revenue stream of assigned complex accounts and ensure customer satisfaction

• Assisted in the execution of sales objectives and initiatives while supporting the customer development organization
• Collaborated with the customer development team around sales planning and strategic initiatives
• Identified trends, developed insights, and translated findings to drive improved business performance
• Facilitated business management tools for reporting
• Participated in numerous pieces of training around AT&T's technology and solutions portfolio

• Managed strategic brand customers and media agency relationships across the auto, tech, media, and finance verticals to achieve accelerated growth
• Supported in the development of Requests for Proposals (RFP) within the organization
• Utilized Salesforce throughout the sales process to analyze data and influence key decision-making for clients
• Responsible for delivering on the financial targets for my assigned verticals
• Developed plans and implemented a variety of sales strategies to achieve desired revenue targets
• Developed technical expertise related to NYT's technology tools and systems