Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Interests
Timeline
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Corey Seaton

Corey Seaton

Dallas,TX

Summary

Accomplished VP – Group Creative Director with a proven track record in total market and multi-cultural advertising, enhancing brand visibility and inclusivity across major campaigns for Toyota, AT&T, Chevy and others. Expert in creative direction and strategic planning, I excel in team management and fostering client relationships. My leadership has significantly contributed to cultivating a high-performance culture and expanding digital footprints. Currently the host of The Invisible Soldiers podcast, which highlights African-Americans in advertising who remain virtually invisible.

Overview

26
26
years of professional experience

Work History

VP – Group Creative Director

Burrell Communications
04.2017 - Current
  • Creative lead for Toyota's nationally targeted African American advertising
  • Created work across all platforms, broadcast, digital, radio, print, social and live activations.
  • Managed up to eight teams consisting of writers/art directors, but also in house designers, photographers, editors
  • Fostered healthy relationships with clients of all levels, including the Group Vice President
  • Helped in the development of strategy for all campaign and vehicle launches
  • Worked on new business pitches, developing ideas, presentation decks and leading presentations
  • Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement
  • Instrumental in finding diversity vendors for our clients, broadening their reputation for being inclusive.

VP Creative Director

Sanders\Wingo
10.2008 - 03.2017
  • Creative lead on AT&T Mobility, developing communications across multiple platforms that target African Americans— including TV, print, radio, experiential and digital
  • I managed a range of creatives including designers, writers, art directors, web designers and UX designers
  • Hhighly involved in interpreting consumer data and developing strategies based on that data
  • During my tenure, we grew the account, strengthened our client relationship and increased our digital footprint
  • Worked on new business pitches, winning work for Burger King and Mini Cooper


VP Associate Creative Director

Campbell-Ewald
02.1999 - 10.2008
  • I entered Campbell-Ewald as a Junior Copywriter and worked my way up to VP Associate Creative Director
  • I was a lead writer, creating major general market campaigns for Chevrolet.
  • I also created campaign work for The National Fatherhood Initiative, The American Cancer Society, Ratheon, Conoco, as well as countless new business pitches
  • I was also the lead creative for multicultural advertising, providing expertise, agency-wide, across multiple brands and platforms
  • Developed a diversity and inclusion initiate within the agency to help retain diverse candidates.
  • Managed teams, reporting to my Group Creative Directors.

Education

Advertising - Copywriting

Portfolio Center
Atlanta, GA
12-1998

Bachelor's Degree - B.A. of English

University of Missouri-Columbia
01.1996

Skills

  • Copywriting
  • Creative Direction
  • Concept Development
  • Strategic Planning
  • Brand Development
  • Multi-cultural Advertising
  • Digital Advertising
  • Team Management
  • Creative Problem Solving
  • Organizational Development

Personal Information

Title: VP Group Creative Director | Consultant | Writer | Mizzou Alum

Interests

Film, literature, poetry, art, traveling, working out, playing basketball and following the NBA

Timeline

VP – Group Creative Director

Burrell Communications
04.2017 - Current

VP Creative Director

Sanders\Wingo
10.2008 - 03.2017

VP Associate Creative Director

Campbell-Ewald
02.1999 - 10.2008

Bachelor's Degree - B.A. of English

University of Missouri-Columbia

Advertising - Copywriting

Portfolio Center

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Corey Seaton