Corey Williams
Hawthorn Woods
Summary
Dynamic Product Line Manager with over 6 years of experience in product management and development within the sports industry. Proven track record of increasing profitability by 60% through innovative product sourcing and implementing efficient systems. Successfully grew the catchers gear line from $300k to over $2 million in profit, showcasing strong market expertise and leadership in product lifecycle management. Eager to leverage creativity and strategic insight to drive product success and enhance customer satisfaction.
Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments.
Overview
14
14
years of professional experience
Work History
Vice President
Semper9 Sports Management
01.2025 - Current
- Represent Collegiate and Professional baseball players, providing guidance on draft positioning, contract negotiations, NIL deals, and brand strategy.
- Developed and executed recruiting campaigns to identify under-the-radar and unrepresented talent, integrating scouting, analytics, and industry connections.
- Serve as a strategic advisor to athletes and their families, utilizing past experiences and a trusted network within MLB clubs to support client goals.
- Lead business development initiatives with training facilities, apparel brands, and content creators to broaden Semper9's reach and partner network.
Global Product Manager
Swag Golf
11.2023 - 01.2025
- Drove year-over-year growth for all drops by 25% by researching 2023's releases, extracting data, and constructing a robust forecast, collaborating cross-functionally to enhance drop performance.
- Sourced and vetted new factories by researching, sampling, and developing new products to increase profitability by 60%.
- Implemented advanced systems including a new ERP and PLM, and created a line plan to review historical performance metrics.
- Constructed a wholesale model for the sales team, leveraging new vendor partnerships to expand the wholesale category for swag-branded products and explore private label opportunities for clients.
- Managed vendor relations to ensure consistent and sufficient supply of raw materials for product launches.
- Streamlined processes in collaboration with sales, finance, creative teams, and manufacturers to achieve on-time delivery of all products, optimizing every stage from supply chain logistics to packaging.
Consultant
Slammers Baseball Facility
07.2017 - 01.2025
Product Manager
EvoShield, Wilson Sporting Goods
04.2021 - 11.2023
- Researched, strategized, and managed the launch of the EvoShield Lacrosse line, signing top players in the PLL and NLL to develop the most innovative protective elbow guards for lacrosse athletes. Finalized the complete apparel selection and prepared it for commercialization.
- Propelled the catcher's gear line from $300,000 in annual profit to over $2 million during the 2020 pandemic by becoming an expert in the market dynamics, utilizing innovative technology to address existing problems, and bringing to market a groundbreaking set of gear (secured 2 patents).
- Oversaw an extensive portfolio valued at over $60 million, coordinating complex product launches while managing the full product lifecycle from concept to delivery, and building a detailed line plan extending through 2025.
Product Development and Insights
Wilson Sporting Goods
10.2018 - 04.2021
Investment Sales Broker
Marcus & Millichap
01.2018 - 07.2018
Sales Intern
Utopia
10.2017 - 01.2018
Professional Baseball Player
St. Paul Saints Baseball Club
07.2016 - 06.2017
Professional Baseball Player
Minnesota Twins
06.2011 - 07.2016
- Selected as a 3rd Round Draft Pick in the 2011 First-Year Player Draft by Major League Baseball.
- Ranked as a Top Ten Prospect within the Minnesota Twins Organization in 2011 and 2012.
- Named to the Pre/Post-Season All-Star Team in both 2012 and 2013.
- Recipient of the Harmon Killebrew Community Service Award in 2012.
Education
Bachelor’s Degree - Human and Organizational Development, Corporate Strategy Minor
Vanderbilt University
Nashville, TN01.2014
Skills
- Research
- Data extraction
- Forecasting
- ERP System
- PLM system
- Corporate Strategy
- Critical thinking
- Vendor Relations
- Process Improvement
- Cross-functional collaboration
- Management
- Sales
- Communication
- Relationship building
- Team leadership
- Decision-making
Timeline
Vice President
Semper9 Sports Management
01.2025 - Current
Global Product Manager
Swag Golf
11.2023 - 01.2025
Product Manager
EvoShield, Wilson Sporting Goods
04.2021 - 11.2023
Product Development and Insights
Wilson Sporting Goods
10.2018 - 04.2021
Investment Sales Broker
Marcus & Millichap
01.2018 - 07.2018
Sales Intern
Utopia
10.2017 - 01.2018
Consultant
Slammers Baseball Facility
07.2017 - 01.2025
Professional Baseball Player
St. Paul Saints Baseball Club
07.2016 - 06.2017
Professional Baseball Player
Minnesota Twins
06.2011 - 07.2016
Bachelor’s Degree - Human and Organizational Development, Corporate Strategy Minor
Vanderbilt University
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