Experienced with market analysis and strategic planning. Utilizes data analysis to derive actionable insights and enhance marketing strategies. Knowledge of trend forecasting to support informed decision-making and optimize campaign effectiveness.
Overview
15
15
years of professional experience
3
3
Certification
Work History
Partner Sales Consultant
Yelp
02.2023 - Current
Achieved successful client outcomes by analyzing data to identify unique needs and goals.
Stayed informed on industry developments, data and market trends to gain the competitive advantage.
Enhanced client satisfaction, consistently delivering customized solutions that met unique business needs based on data analysis and implementation.
Monitored partner performance and provided feedback on areas of improvement based on data analyzation.
Prepared and presented reports on status of projects and initiatives.
Leveraged technological tools for efficient client management, organization, and enhanced communication.
Sales Director
Digital Trends
03.2020 - 11.2022
Through data analysis I helped establish sales processes and create scalable strategies that increased sales by over 150%.
Established and built third party partnerships to help anticipate future needs while improving business performance.
Collaborated with cross-functional partners to develop bleeding edge resources to better help with reporting functions.
Managed relationships with key industry stakeholders, attended conferences and networking events to further establish the company's presence in relevant circles.
Conducted ongoing data analysis to measure and manage overall department growth and effectively forecast monthly, quarterly, and yearly objectives.
Collaborated with cross-functional departments to develop new sales tools and partnerships to help increase revenue and exceed targets.
Solved analytical problems and derived insights using quantitative approaches.
Project managed the ongoing development of the DT Adsolutions self-service sales platform – by analyzing and leveraging the platforms data we were to implement changes in order to achieve an increased sign-up and close rate by more than 250%
Created innovative marketing strategies through monitoring current platform data, evaluating market trends and competitive offerings.
Business Development Manager
Digital Current
06.2019 - 01.2020
Analyzed data and collaborated with Director of Marketing on strategic digital marketing campaigns to increase lead generation, partnership opportunities and sales – increased lead gen by more than 50%
Solved analytical problems and derived insights using quantitative approaches.
Developed customized solutions for the organization based on a deep understanding of their unique pain points through visual points in the data and trends.
Researched and analyzed markets to determine the critical target markets and where we should engage.
Built and maintained strong B2B relationships with enterprise level accounts/clients.
Worked with C level executives on strategic online marketing plans to help grow organizations over all usage and bottom line.
Increased client base by leveraging data to identify new marketing opportunities.
Vice President Client Success
Webfor
12.2014 - 03.2017
Contributed to agency growth and direction as part of executive management team.
Developed proposals and managed budgets for the organization’s enterprise level clients.
Analysed, measured, and reported on digital metrics/results to clients based on brand direction.
Developed and presented strategic, long-term PR plans with COO.
Coached and trained sales team - contributed a 30% increase YOY to company’s bottom line.
Developed new business opportunities through strategic relationship building.
Sold over $2MM in new business.
Digital Account Executive / AAM
HIBU
05.2013 - 12.2014
Top rated sales leader in Pacific Northwest region – maintained over 100% to goal.
President Club winner 2017 & 2018.
Operated at a 100% positive net gain YOY.
Onboarded and trained new Business Development Reps.
Set up and conduct business meetings with new and existing B2B clients.
Consistently ran a net positive book of business of over $3MM
Associate Area Manager
HIBU
05.2013 - 12.2014
Identified and qualified new potential B2B and B2C opportunities.
Built, trained, coached a successful sales team of 10.
Hands-on support to the team to close new business.
Set up and conduct business meetings with new and existing B2B clients.
Consistently ran a net positive book of business of over $3MM