Cori Coffman

APPROACH: Bring innovation and bolder executions to events. Drawing inspiration from diverse fields to keep the approach fresh and cutting-edge. Rethink rather than repeat past events. Collaborate with those willing to construct unforgettable events.

CORPORATE: Stronger concepts and brand reinforcement is key to creating unique and immersive wow factors. Building upon all details to weave a cohesive and tailored experience.

NON-PROFIT: Respecting the budgets by creating a visual hierarchy in the décor. Shifting how the budget is utilized and where the most impact will be gained.

CUSTOM BUILDS: Custom ideas and sketches are created for many events. Considering budget, architecture of the space and guests experience. Sourcing artists and materials. Project management, budget management and over-site.

NEW BUSINESS: Grow the company to include more than weddings. Extend into corporate and non-profit events by offering full event planning, AV, lighting and custom builds. Create a “one stop” for new and existing clients.

PROCESS: As a new and growing company, helped create process from initial inquiries, budgeting, and timelines. Implemented a team approach for stronger event execution and communication.

CLIENT RELATIONS: Main point of contact, concept, budget, team over-site and on-site management.

START UP: Merged creative thinking with business practices, which resulted in the development of 3 new venue spaces. Molding a raw space into a place with vision and a “It’s Possible” outlook. Striking the right balance between beauty and grit to execute Milwaukee’s first “warehouse” venue.

SALES: Responsible for venue, bar and rental sales. Selling the creative vision, estimate into contract. Increase revenue with concise thinking, venue adjustments and added services. Resulting in 800+ events and $14M earned.

EVENTS: Concept, build and execute dynamic experiences within a black canvas. Knowing vendor skills, work habits and pricing. Knowledgeable in design trends, custom builds, catering and lighting.

FLOOR PLANS: Through one-on-one meetings custom plans were laid out with detailed event logistics, timeline and outlined cost of the event.

STAFFING: Over-site, management and hiring of full and part time employees.

EXHIBITIONS: Concepted, curated and developed 35 exhibitions. Secured the exhibitions, found funding, created and built while overseeing the marketing materials and PR.

BRANDING: Worked with over 25 advertising and design firms for In-kind materials. Directly responsible for securing over $500,000 in advertising and media donations.

FUNDRAISING & EVENTS: Responsible for fundraising and increased revenue for operations.
- Efforts included: corporate and individual solicitation, grant writing, friend development and membership drives. Resulted in more than $1.2M earned and increased events by more than 500% over 6 years.

While in Advertising - Responsible for: strategic thinking and planning, concepting, art direction, design, client interaction and presentations, working with account services and PR department, working with a team on RFPs, hiring of photographers and illustrators, bidding, budgeting, production, coordination of freelancers, supervision of junior art directors.