Corie Stark
Content & Marketing Specialist
Summary
Versatile marketer and content writer proficient in researching, strategizing, writing, and editing diverse content. Communicative, friendly, and works with minimal input to efficiently produce work.
Overview
11
11
years of professional experience
Work History
Senior Copywriter
Lynton
Phoenix, AZ
05.2022 - Current
- Provide editorial guidance to junior copywriters to facilitate delivery of top-quality content to clients ranging from small business to Fortune 500s.
- Create high-impact messaging for various marketing media (blogs, videos, eBooks, landing pages, chatbots, social media channels, email newsletters, paid advertisements, and more), contributing to increases in revenues and market share. For example, one new landing page converted into 100k deal in 7 days after publish.
- Edit and proofread drafts of articles, emails, and other content whether it was written by junior copywriters, HR, executives, or other members of team; helping maintain 30% OPR and 5% CTR on all email messaging, low bounce rates on blog content, and increasing average time spent on page from 2:00-8:00 to 3:30-9:00 minutes.
- Wrote nd spearheaded AP style/internal editorial guidelines, copywriter playbooks, and more to create cohesive, consistent messaging throughout company.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content, designs, and marketing campaigns, increasing organic traffic to Lynton site via SEO practices by 36% YoY and organic contacts through all content by 72% YoY.
- Developed detailed technical documents and user guides for technical products from Lynton's SyncSmart brand; aided in UX content for setup processes.
- Consistently assist in other marketing and implementation tasks as needed, including uploading content to CMS Hub, QAing and cross-browser checking web copy, strategizing content for buyers' journey, building out templates for junior team members, executing HubSpot workflows, reporting, and more.
Senior Communications Specialist
Paylocity
Phoenix, AZ
11.2021 - 03.2022
- Utilized exceptional writing, editing, and proofreading skills to produce marketing content such as, presentations, blogs, email newsletters, eBooks, infographics, user studies, success stories and more, increasing output by 10%.
- Managed team of four writers and designers from outside agency, reviewed copy and edited for content and brevity.
- Worked alongside product owners and product marketing team to ensure accuracy of copy and produce technical content like product release roadmaps.
- Collaborated with corporate PR team to generate bylines, collecting nine in two months on one topic.
- Liaised with event marketing colleagues to execute and promote special online events, such as webinars and local and national trade shows.
Marketing Copywriter
Lynton
Phoenix, AZ
11.2018 - 11.2021
- Drafted copy for blogs, eBooks, videos, pillar pages, landing pages, email campaigns, website pages, Google ads and more for clients across wide spectrum of industries.
- Assisted with research and development of buyer personas for clients as well as internal brands such as SMSZap and SyncSmart.
- Collaborated with poduct marketing manager to develop product briefs, product messaging, website copy, launches, press releases, and more.
- Developed repeatable processes in JIRA and ClickUp systems for content creation by working across departments.
- Incorporated SEO keywords into copy to increase search results rankings and UX standards to drive home messaging.
- Reviewed and edited final copy from fellow internal team members for accuracy and adherence to brand standards.
- Wrote social media outreach posts on both informational and promotional topics as well as advertising campaigns.
- Measured and analyzed results in HubSpot and Google Analytics, with averages such as 2:00-8:00 time-on-site and 2-4% CTA rate for Lynton content.
Marketing Specialist
Symmetry Software
Scottsdale, AZ
10.2015 - 08.2018
- Conceptualized and wrote two to three weekly blog posts for accruing average of 3:00 time on site and 20,000 - 50,000 yearly views.
- Maintained Symmetry Software and PaycheckCity's websites including structure, copy, and SEO strategies.
- Managed five company social media accounts, including advertising for Twitter, and LinkedIn.
- Engaged with engineers and developers on weekly basis to ensure firm understanding of product differences and help with technical documentation.
- Worked on infographics, videos, e-books, product flyers, and ad copy, on top of monthly email newsletters (average OPR 25%-30% and average CTR 4%-6%) and automated programs for lead-nurturing campaigns.
Email Marketing Associate
Ziff Davis
Scottsdale, Arizona
06.2014 - 10.2015
Account Director - Social Media
Fose & McKay
Phoenix, AZ
02.2013 - 06.2014
Education
Bachelor of Arts - Journalism And Mass Communications
Arizona State University
Phoenix, Arizona 08.2009 - 12.2012
Skills
Unique content creation and copywriting
Marketing and advertising strategies
Team contribution
Editing and review
SEO, UX, and web best practices
Social media content and marketing
Storytelling
AP Style
Strategic content planning
Google Analytics
Wordpress, CMS Hub, and other content management systems
Research
Pardot, Salesforce, and HubSpot CRM and marketing systems
Agency and in-house writing and marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Copywriter
Lynton
05.2022 - Current
Senior Communications Specialist
Paylocity
11.2021 - 03.2022
Marketing Copywriter
Lynton
11.2018 - 11.2021
Marketing Specialist
Symmetry Software
10.2015 - 08.2018
Email Marketing Associate
Ziff Davis
06.2014 - 10.2015
Account Director - Social Media
Fose & McKay
02.2013 - 06.2014
Bachelor of Arts - Journalism And Mass Communications
Arizona State University
08.2009 - 12.2012