Summary
Overview
Work History
Education
Skills
Timeline
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Corie Stark

Savannah,GA

Summary

Versatile senior copywriter and content strategist with 12+ years crafting high-converting and engaging content across all marketing channels. Expert in developing creative concepts and driving projects from ideation through delivery, with proven success scaling content operations, mentoring teams, and creating targeted content that addresses diverse audiences throughout the buyer's journey.

Overview

12
12
years of professional experience

Work History

Content Manager

Lynton
04.2025 - Current
  • Oversee content strategy for internal and B2B/B2C client accounts
  • Develop messaging for blogs, landing pages, emails, video scripts, eBooks, social media, and paid ads
  • Monitor website analytics and metrics to track content performance and identify areas of improvement
  • Interview SMEs to transform complex technical information into accessible content
  • Guide junior writers, develop editorial standards, and align content with business objectives

Senior Copywriter

Lynton
05.2022 - 05.2025
  • Managed diverse B2C/B2B client portfolio across industries, adapting messaging to unique needs
  • Delivered landing page copy generating $100K deal within one week
  • Authored content spanning blogs, video scripts, eBooks, emails, social media, landing pages, and technical docs
  • Drove 36% YoY organic traffic growth and 72% lead increase through strategic content
  • Sustained 30% email open rates and 5% CTR across campaigns
  • Enhanced time-on-page from 2:00 to 3:30 minutes through optimization
  • Developed AP Style guidelines and copywriter playbooks for brand consistency

Senior Communications Specialist

Paylocity
11.2021 - 04.2022
  • Authored blogs, emails, eBooks, infographics, and marketing collateral, boosting output by 10%
  • Supervised 4-person creative team, ensuring content quality and brand consistency
  • Partnered with PR on executive bylines—9 pieces published in 2 months, 15% engagement rate
  • Created event promotional content and refined sign-up messaging, improving conversions by 18%

Marketing Copywriter

Lynton
11.2018 - 11.2021
  • Produced blogs, eBooks, video scripts, social media, landing pages, emails, and ads across 15+ industries in B2C/B2B verticals
  • Built messaging frameworks, microcopy, launch materials, and press releases for products
  • Achieved 2:45 time-on-site and 3.1% CTA conversions through strategic messaging
  • Contributed to brand and buyer persona development for new internal brands, SyncSmart and SMSZap
  • Created user guides and troubleshooting docs for technical processes

Marketing Specialist

Symmetry Software
10.2015 - 08.2018
  • Wrote 2-3 weekly blog posts averaging 3:00 time-on-site and 20K-50K annual views
  • Achieved 25-30% email open rates and 4-6% CTR on newsletters and nurture campaigns
  • Increased organic search rankings by 25% through SEO-optimized website copy
  • Managed five social media accounts with Twitter and LinkedIn advertising

Email Marketing Associate

Ziff Davis
06.2014 - 09.2015
  • Owned editorial email calendar coordination, maximizing traffic and revenue opportunities
  • Coded HTML newsletters, created templates, and deployed campaigns with advanced segmentation
  • Implemented list segmentation strategies that improved email engagement rates by 22% and reduced unsubscribe rates by 15%
  • Supported Toolbox community engagement through IT-focused mini-blog content creation

Marketing Account Manager

Fose + McKay
02.2013 - 06.2014
  • Developed editorial calendars and campaign strategies for multiple clients across political, retail, and nonprofit verticals
  • Created Facebook, Twitter, and Google ads achieving 2.8% CTR and 12% conversion rate
  • Produced email campaigns, website copy, and weekly blogs for multiple clients

Education

Bachelor of Arts - Journalism And Mass Communications

Arizona State University
Tempe, Arizona
12-2012

Skills

    Strategic Copywriting

    Content Strategy & Buyer Personas

    Project Management Tools

    Email Marketing & Automation

    UX/Web Copy

    SEO/SEM

    SME Interviews & Collaboration

    HubSpot & CRM Tools

Timeline

Content Manager

Lynton
04.2025 - Current

Senior Copywriter

Lynton
05.2022 - 05.2025

Senior Communications Specialist

Paylocity
11.2021 - 04.2022

Marketing Copywriter

Lynton
11.2018 - 11.2021

Marketing Specialist

Symmetry Software
10.2015 - 08.2018

Email Marketing Associate

Ziff Davis
06.2014 - 09.2015

Marketing Account Manager

Fose + McKay
02.2013 - 06.2014

Bachelor of Arts - Journalism And Mass Communications

Arizona State University

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