Hi, I’m
Corilynn Bailey
Dallas,TX
Summary
Visionary and strategic Senior Vice President with 25 years experience in building businesses from concept development to expansion in highly competitive software and managed services industries.
Innovative leader with a passion for providing exceptional service to customers by remaining at the forefront of technology.
Proven contributions leading at all levels and executing every aspect of business management, including sales, marketing, multi-channel strategy development, and recurring revenue models. An exceptional leader with strong sales acumen, the ability to build strategic alliances, and a proven track record of delivering consistent mission-critical results.
Overview
25
years of professional experience
Work History
Applaudo Studios
Global Vice Presidents, Strategic Partnerships
09.2022 - Current
Job overview
- Grown Strategic Alliances Eco-System by 220%
- Participated in global Changemaker meetings, sharing strategies and plans with worldwide counterparts
- Led the sales team by demonstrating Applaudo's commercialization strategy, guiding Marketing and Account Management teams toward accelerating the growth of new partner relationships.
- Owned key client relationships across senior levels within the client and Applaudo organization, building trusted, advisory relationships by anticipating and exceeding client needs.
- Lead cross-functional account team to provide thought leadership in the development, execution, measurement, and presentation of multiplatform strategies in alignment with client-determined objectives across both digital and traditional landscapes.
- Fluency in utilizing data to inform and develop integrated marketing strategies and decisions, with an emphasis on CRM.
- Developed overall engagement strategy and working with various SMEs, discipline leads and project teams to execute plans.
- Key contributor to anticipate needs that the client may not yet recognize and ensure that approaches and solutions are linked to client objectives.
- Evaluated and improved team execution, structure, and operating procedures to ensure adequate support of applicable applications, allowing the team to execute quickly and remove roadblocks for success.
- Enabled an environment that supports and drives coaching, development, empowerment, and mentoring of employees to strengthen skill sets, foster high performance, and support further career development.
- Participate in strategic planning as a member of the senior management team, specifically contributing to the development of strategies and methodologies to integrate and optimize the strategy, roadmap and tactics of the organization.
- Worked effectively in cross-functional relationships with other departments, including but not limited to Analytics, Operations, Customer Service, IT, Finance, People & Culture.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Outsystems (Formerly CloudLogix)
Global SVP Of Strategic Partnerships
01.2019 - 09.2022
Job overview
- 140% of Quota YOY
- Grew SAP and Oracle Relationship by $20M
- Designed strategy and executed growth with alliances supporting business goals.
- Maintained partner relationships across entire lifecycle from onboarding to ongoing success.
- Managed sales engagement to achieve sales targets through proactive opportunity generation, pipeline management and deal closure.
- Enhanced marketing initiatives while managing effective marketing campaigns.
- Engaged prospects and customers through trade shows, seminars and workshops.
- Attained improvement in technical project delivery processes by leading global infrastructure engineering project management process improvement.
- Coordinated all companies, business executives and site leadership teams by interacting effectively and establishing communication best practices.
- Assisted in organizing and overseeing assignments, planning and coordinating in-house and outsourced resources.
- Implemented and executed reviews of computer systems for compliance with state and federal regulations.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Performed forecasting to identify necessary changes for supply chain business.
- Managed sales engagement to achieve sales targets through proactive opportunity generation, pipeline management and deal closure.
- Collected and managed diverse set of partners to meet operational and funding goals.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading Healthcare, Retail and Fintech partners with AWS, GCP, Azure.
CA-Technologies (BROADCOM)
AVP of Strategic Alliances
01.2017 - 01.2019
Job overview
- 150%+ YOY, Presidents Club and Leadership Circle
- Managing internal and external direct sales and channel teams, driving overall sales and revenue numbers with continued oversight to all aspects of the implementation and execution for channel partner route-to-market, readiness, and investment programs, including system integrators such as Deloitte, while increasing sales revenue and brand awareness in the cyber security space for North
- Key Highlights
- 120% ATTAINMENT ON $13M QUOTA
- 28% growth with existing strategic partnerships
- 40% growth in SSI and GSI partnerships
- Key collaborator with Executive Teams internally
- Identify, target, and close complex partnerships
- Ensure best practices and methodology on efficiencies, and sales/channel tracking with CRM Tools
- Collaborate with VPs of Product and Engineering teams on product roadmap and functionality
- Oversee Enterprise level support in collaboration with marketing, support and services among sales and channel organizations
- Build channel and sales overall strategy through programs and key relationships, recruiting top solution partners, SIs and platform partners
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
CENTRIFY
Sr. Director of Partnerships
01.2015 - 01.2017
Job overview
- Developed and negotiated large complex deals
- Led and managed channel sales team through partner route-to-market with SSls, GSls,
- Istribution
- Partners included: Optiv, Glass Box, ePlus, Forsythe, Simeio
- Olutions, CDW, SHI, Deloitte, Wipro
- Increased overall revenue and partner growth by 400%
- Coached and mentored sales team to proactively lead a joint partner planning process that developed mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship within sales organizations.
- Led development of business operation processes and policies.
- Partnered with financial and customer operations teams to drive business transactions using customer data and Lean concepts.
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
GE CAPITAL
Vice President, Global Alliances
02.1999 - 01.2015
Job overview
- Determine partner strategy to build and grow GE Capital's presence across all key market segments and regions to achieve business targets.
- Recruit, onboard, and develop committed, loyal, scalable resellers regionally. Gather market data and identify untapped market potential.
- Continually assess, clarify, and validate partner needs. Track, measure, and report on channel effectiveness against targets, and adjust programs and strategies as necessary.
- Understand our partners' businesses, and develop strategies and incentives to make them more profitable through our partnership.
- Work cross-functionally internally to ensure messaging alignment, operational coordination, and evangelization of partner strategy.
- Partner with marketing to ensure the execution of programs and events to drive channel leads, pipeline, and deal progression. Develop joint messaging and value propositions that highlight mutually beneficial relationships and value to end customers, along with repeatable sales enablement programs and toolkits.
- Coordinate and conduct sales and technical training for partners.
- Balance our internal services team for quality and program development with external partners for service delivery and scale
- Demonstrated progressive channel leadership experience globally within the software DevOps industry.
- Experienced in building and managing channel programs in multiple regions around the world (Americas, EMEA, APAC, US Public Sector)
- Demonstrated a strong track record of success in worldwide channels strategic planning, owning sales targets, and managing sales forecasts.
- Experienced in a high-growth company. Strong ability to interact and influence effectively with C-level executives and team members
- Record of recruiting and enabling top talent.
- Ability to quickly understand technical concepts and explain them to audiences of varying technical expertise.
- High caliber, dynamic personality.
- Excellent time management and written/verbal communication skills.
- Ability to travel globally as needed
- Increased workflow by analyzing data and maximizing opportunities for improved productivity across several areas.
- Identified opportunities to improve business process flows and overall departmental productivity.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Managed company budget by designing complex financial model to track and validate expenses.
- Managed sales engagement to achieve sales targets through proactive opportunity generation, pipeline management and deal closure.
Semy
SVP, Sales and Customer Success
07.2023 - Current
Job overview
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Identified opportunities to improve business process flows and productivity.
- Drove corporate revenue by creating strategies that fit perfectly with company's vision and mission.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Networked with customers, prospects and partners at conferences and trade shows.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Developed measurement tools, dashboards and reports to track metrics on adoption and effectiveness of initiatives.
- Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
- Formulated and executed strategic initiatives to improve product offerings.
- Devised and presented business plans and forecasts to board of directors.
- Communicated business performance, forecasts and strategies to investors and shareholders.
Education
University of Phoenix
from Liberal Arts
2013
University of Colorado
from Business Administration
1999
Skills
- Leadership and Communication
- Strategic Partnerships, AWS, GCP, Azure, SAP, Oracle
- Digital Marketing and Innovation
- SaaS
- IAM
- Joint Ventures
- Client Acquisition
- Brand Awareness
- Developing Partnerships
- Customer Needs Assessments
- Pricing Structures
- Strategic Partnership
- Human Resources
- E-Commerce Marketing
- Sales and Marketing
- Competitive Analysis
- Strategic Consulting
- Business Leadership
Timeline
SVP, Sales and Customer Success
Semy
07.2023 - Current
Global Vice Presidents, Strategic Partnerships
Applaudo Studios
09.2022 - Current
Global SVP Of Strategic Partnerships
Outsystems (Formerly CloudLogix)
01.2019 - 09.2022
AVP of Strategic Alliances
CA-Technologies (BROADCOM)
01.2017 - 01.2019
Sr. Director of Partnerships
CENTRIFY
01.2015 - 01.2017
Vice President, Global Alliances
GE CAPITAL
02.1999 - 01.2015
University of Phoenix
from Liberal Arts
University of Colorado
from Business Administration
Key Highlights
- Texas A&M University-Advisory Board Member, Digital Marketing
- Yale School of Management Executive Education Program Certification: Women 's Leadership Program: Learning With Power and Influence
- Be Fearless You Foundation-Board Member
- Woman In The Channel-Member
- FabFems in Technology and Inclusion-Member
- WASP Member (Woman Association of Security Professionals)
- Top 100 D Magazine Women Influencers
Key Highlights
- Texas A&M University-Advisory Board Member, Digital Marketing
- Yale School of Management Executive Education Program Certification: Women 's Leadership Program: Learning With Power and Influence
- Be Fearless You Foundation-Board Member
- Woman In The Channel-Member
- FabFems in Technology and Inclusion-Member
- WASP Member (Woman Association of Security Professionals)
- Top 100 D Magazine Women Influencers
Key Highlights
- Texas A&M University-Advisory Board Member, Digital Marketing
- Yale School of Management Executive Education Program Certification: Women 's Leadership Program: Learning With Power and Influence
- Be Fearless You Foundation-Board Member
- Woman In The Channel-Member
- FabFems in Technology and Inclusion-Member
- WASP Member (Woman Association of Security Professionals)
- Top 100 D Magazine Women Influencers
Key Highlights
- Texas A&M University-Advisory Board Member, Digital Marketing
- Yale School of Management Executive Education Program Certification: Women 's Leadership Program: Learning With Power and Influence
- Be Fearless You Foundation-Board Member
- Woman In The Channel-Member
- FabFems in Technology and Inclusion-Member
- WASP Member (Woman Association of Security Professionals)
- Top 100 D Magazine Women Influencers
Key Highlights
- Texas A&M University-Advisory Board Member, Digital Marketing
- Yale School of Management Executive Education Program Certification: Women 's Leadership Program: Learning With Power and Influence
- Be Fearless You Foundation-Board Member
- Woman In The Channel-Member
- FabFems in Technology and Inclusion-Member
- WASP Member (Woman Association of Security Professionals)
- Top 100 D Magazine Women Influencers
Key Highlights
- Texas A&M University-Advisory Board Member, Digital Marketing
- Yale School of Management Executive Education Program Certification: Women 's Leadership Program: Learning With Power and Influence
- Be Fearless You Foundation-Board Member
- Woman In The Channel-Member
- FabFems in Technology and Inclusion-Member
- WASP Member (Woman Association of Security Professionals)
- Top 100 D Magazine Women Influencers
Key Highlights
- Wharton Executive Business School, Global C-Suite Program
- Texas A&M University-Advisory Board Member, Digital Marketing
- Yale School of Management Executive Education Program Certification: Women 's Leadership Program: Learning With Power and Influence
- Be Fearless You Foundation-Board Member
- Woman In The Channel-Member
- FabFems in Technology and Inclusion-Member
- WASP Member (Woman Association of Security Professionals)
- Top 100 D Magazine Women Influencers
Similar Profiles
CESAR E. AREVALOCESAR E. AREVALO
Cloud Data Architect - Technical Leader at Applaudo StudiosCloud Data Architect - Technical Leader at Applaudo Studios
Guillermo SerranoGuillermo Serrano
DevOps Engineer at Applaudo StudiosDevOps Engineer at Applaudo Studios
Jhonathan Alexis Hernández OrellanaJhonathan Alexis Hernández Orellana
Head of Service Delivery Department at Applaudo StudiosHead of Service Delivery Department at Applaudo Studios