Corina DAquino
Marketing/Sales Management
Fort Myers,FL
Summary
Proven leader in sales management, adept at driving revenue growth and fostering client relationships, with a track record of exceeding sales targets at Fort Myers Broadcast for both TV and Radio sales. Managed media inventory for 5 stations: 3 TV and 2 Radio stations. Skilled in CRM proficiency and strategic planning, I excel in team training and development, ensuring a 20% increase in market share through innovative strategies and effective communication. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Local Sales Manager
Fort Myers Broadcast
06.2023 - Current
- Delivered exceptional customer service by addressing client concerns promptly and professionally.
- Established strong relationships with key clients for long-term business growth and retention.
- Conducted market research to identify customer needs and preferences.
- Collaborated with cross-functional teams to develop comprehensive strategies for achieving sales targets.
- Created detailed reports analyzing key metrics related to sales performance, using insights gained to inform future strategy development.
- Streamlined internal processes to enhance efficiency and improve overall team performance.
- Increased market share by identifying new business opportunities and creating targeted marketing campaigns.
- Managed territory budgets and resources responsibly, ensuring optimal allocation for maximum ROI.
Senior Account Executive
Fort Myers Broadcast
06.2016 - 06.2023
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
- Established long-lasting partnerships with key industry influencers, generating increased brand awareness and credibility.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Implemented sales strategies that consistently exceeded quarterly revenue targets.
- Met with new customers to share product and service information, listen to needs and learn about business operations.
- Sold new products and services and developed new accounts to maximize revenue potential.
Account Executive
Hearst Television Inc. On Behalf Of WPBF-TV
07.2014 - 06.2016
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Executed successful sales strategies to convert leads into customers.
Education
Associate of Arts - Accounting And Business Management
Temple University
Philadelphia, PA05.1997
Skills
- Sales Presentations
- Client acquisition
- CRM proficiency
- Territory Management
- Sales team training
- Verbal and written communication
- Relationship Building
- Positive and upbeat
- Goals and performance
- Business development and planning
- Staff Management
- Continuous improvements
- Analytical problem solver
- Strategic Planning
- Sales strategy development
- Territory sales management
- New Business Development
- Bilingual in Italian, and Spanish
- Sales Coaching
- Revenue Forecasting
- Consultative Sales
- Time Management
- Decision-Making
- Staff Training and Development
- Team Recruiting and Onboarding
- Marketing Strategy Development
- Employee Retention
Accomplishments
- Supervised team of 10 staff members.
Certification
- Licensed Florida Realtor
Languages
Italian
Native or Bilingual
Spanish
Limited Working
Timeline
Local Sales Manager
Fort Myers Broadcast
06.2023 - Current
Senior Account Executive
Fort Myers Broadcast
06.2016 - 06.2023
Account Executive
Hearst Television Inc. On Behalf Of WPBF-TV
07.2014 - 06.2016
Associate of Arts - Accounting And Business Management
Temple University
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