Summary
Overview
Work History
Education
Skills
Tools And Platforms
Leadership Committee Involvement
References
Timeline
AdministrativeAssistant
Corinna French

Corinna French

Gainesville

Summary

Seasoned Chief Communications Officer with a track record in creating and implementing strategies that enhance corporate image and stakeholder engagement. Strengths lie in crisis management, internal communications, media relations, and brand development. Proven ability to boost brand visibility and credibility while fostering meaningful relationships with key stakeholders. Known for driving organizational growth through effective communication initiatives.

Overview

7
7
years of professional experience

Work History

Chief Communications Officer

Oak Hall School
01.2021 - Current
  • Developed and implemented a comprehensive communications strategy to elevate brand reputation and deepen engagement with prospective families, students, alumni, and community partners.
  • Directed multi-channel content strategy, including social media, email campaigns, website management, video storytelling, and thought leadership pieces, to support enrollment and brand growth.
  • Managed press outreach and media relationships, resulting in increased positive earned media, and community visibility.
  • Spearheaded crisis communication efforts and media responses, ensuring brand consistency and transparency during high-pressure situations.
  • Oversaw digital design, photography, and videography needs for key brand initiatives, and major events.
  • Served as spokesperson and content approver, ensuring high editorial standards, and alignment with institutional voice and goals.
  • Developed and implemented internal communication strategies that enhanced staff engagement and alignment with the school's mission.
  • Led initiatives to improve internal newsletters and staff announcements, resulting in increased employee awareness and participation.
  • Developed and implemented comprehensive communication strategies to increase brand awareness and public engagement.
  • Analyzed customer feedback from surveys or focus groups to identify areas of improvement within the organization's communications efforts.
  • Managed the design of visual communications materials such as infographics, videos and presentations.
  • Cultivated relationships with key influencers in order to raise visibility among target audiences.
  • Collaborated with creative professionals such as graphic designers or web developers on projects related to multimedia production or online presence.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Worked with cross-functional teams to achieve goals.
  • Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
  • Developed crisis management plans in order to respond quickly and effectively to any potential issues that may arise.
  • Created messaging for internal and external stakeholders, including media releases, press conferences, website content, social media posts, newsletters and speeches.
  • Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.

Marketing & Communications Coordinator

Oak Hall School
Gainesville
01.2018 - 01.2021
  • Created and executed engaging digital content campaigns across social media, web, and email to strengthen institutional storytelling and community pride.
  • Produced feature stories on student-athletes, faculty, and alumni to reinforce the value of the school's mission and programs.
  • Developed campaign messaging and branded materials in support of fundraising, enrollment, and special events, increasing attendance and engagement.
  • Led internal communication projects, including weekly newsletters and employee recognition content, improving staff connection and morale.
  • Collaborated across departments to gather and share content that reflected school culture, student voice, and community impact.
  • Managed marketing budget, ensuring cost-effective allocation of resources.
  • Monitored responses to promotional content, adjusting messages to achieve objectives.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Collaborated with sales teams to develop strategies that effectively reach target audiences.
  • Leveraged analytics tools to monitor web traffic and user engagement metrics.
  • Maintained the company website, ensuring content is up-to-date and SEO optimized.
  • Planned advertising campaigns for online, print and other mediums.
  • Developed internal and external marketing communication and collateral pieces to support localized initiatives.
  • Managed email marketing campaigns, including list segmentation, content creation, and analysis.
  • Edited copy for marketing collateral such as brochures, flyers, and newsletters.
  • Formulated long-range marketing and communications strategies based on organizational goals.

Education

BACHELOR OF SCIENCE - PUBLIC RELATIONS

University of Florida
01.2012

Skills

  • Brand & Storytelling Strategy
  • Content Development & Editorial Planning
  • Digital & Social Media Marketing
  • Media Relations & Press Strategy
  • Crisis & Reputation Management
  • Internal & Executive Communications
  • Campaign Strategy & Analytics
  • Stakeholder Engagement & Cross-Team Collaboration
  • Project Management
  • Visual Storytelling

Tools And Platforms

  • Adobe Creative Suite (Photoshop, InDesign)
  • Meta Business Suite
  • WordPress
  • Canva
  • Google Workspace
  • Constant Contact
  • Google Analytics
  • SEO

Leadership Committee Involvement

  • 2024-2025, Marketing & Communications Chair, AI Task Force, Leading efforts to integrate AI into messaging and content workflows.
  • 2023-2028, Committee Member, Strategic Plan Committee, Supporting long-term growth and brand development goals.
  • 2022-2023, Co-Chair, Crisis Response Committee, Developed real-time communications during sensitive and high-profile events.
  • 2020-2021, Communications Chair, Pandemic Management Committee, Managed COVID-19 response messaging to internal and external stakeholders.

References

References available upon request.

Timeline

Chief Communications Officer

Oak Hall School
01.2021 - Current

Marketing & Communications Coordinator

Oak Hall School
01.2018 - 01.2021

BACHELOR OF SCIENCE - PUBLIC RELATIONS

University of Florida

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