CORINNA HERMAN
Boston,MA
Summary
Masters in Management candidate with a background in media, digital humanities, and strategic consulting. Combines analytical abilities with strong storytelling and communication. Passionate about ethical and social-impact marketing, data-informed strategy, and creating solutions that drive measurable outcomes.
Overview
3
3
years of professional experience
Work History
Work Leader
UC Berkeley Library
Berkeley, California
06.2022 - 06.2025
- Managed scheduling and task delegation for a team of 6 student employees across 3 major campus libraries, maintaining consistent service coverage
- Assisted an average of 50 visitors per week, providing frontline research and resource guidance
- Resolved 5+ technical and service-related issues during shifts to ensure smooth library operations
Intern, Business Development
Smile Home
Tokyo, Japan
06.2024 - 08.2024
- Developed U.S.-targeted marketing strategy for 15+ vacation rental listings, aligning brand messaging with audience preferences
- Increased English-language social media engagement by 30% through tailored content and voiceover ads for YouTube
- Collaborated with a 5-person marketing team to redesign website UX, contributing to an increase in U.S.-based inquiries
Education
Masters in Management -
BOSTON UNIVERSITY
Boston, MA01.2026
Bachelor of Arts - Media Studies, Digital Humanities
UNIVERSITY OF CALIFORNIA, BERKELEY
Berkeley01.2025
Skills
- English - native, Japanese - basic, Spanish - intermediate
- Social media marketing
- Excel (PivotTables, VLOOKUP, data cleaning, basic modeling)
- Python (data analysis, automation, visualization)
- AI Literacy (prompt engineering, model evaluation, workflow automation)
- Consulting & Client Engagement
Academic Projects
Undergraduate Thesis
- Topic: “Media Effect on Corporate Reputation and Customer Loyalty”
UNICORN in Every Stall
- Partnered with company founders to develop client retention and market expansion strategies, delivering actionable recommendations within a 7-week project timeline.
- Increased depth of market insights by 23% through structured primary research across existing clients and potential customers.
- Gathered end-consumer requirements across multiple sectors, directly informing product positioning and quick-win growth opportunities.
Timeline
Intern, Business Development
Smile Home
06.2024 - 08.2024
Work Leader
UC Berkeley Library
06.2022 - 06.2025
Masters in Management -
BOSTON UNIVERSITY
Bachelor of Arts - Media Studies, Digital Humanities
UNIVERSITY OF CALIFORNIA, BERKELEY