Corinne Appel
Overview
4
4
years of professional experience
Work History
Social Media Intern
BML Public Relations
2020
- Shadowed Media Manager in creating ad campaigns on Facebook and Instagram
- Traveled to clients to produce social content, schedule social media calendars, draft ad/content copy, and compile social media scopes
- Improved presence of client social media accounts by altering their content and tone of voice
Intern
Tristar Products Inc
01.2019
- Marketing, PR & Social Media
- Executed behind-the-scenes PR tasks for TV shows and ensured detail accuracy
- Facilitated an influencer program by creating marketing and communication plans
- Monitored community management and customer service satisfaction
- Collaborated with graphic designer to grow and update content for clients
Social Media Assistant
HipNJ
01.2018
- Wrote, photographed, and edited blogs for HipNJ website through WordPress
- Worked with calendar events and Instagram highlights to enhance social media presence
- Utilized Constant Contact to organize information and event planning for galas/local events
Assistant Media Manager
Squared
01.2022 - Current
- Works closely with 8+ partners to oversee In and Near-market campaigns to optimize and ensure performance efficiency
- Assists in plans for upcoming campaigns and activation (LOIs, RFPs)
- Confirms quality assurance for ad trafficking
- Presents weekly, semi-monthly, and quarterly performance reports to clients
- Researches and implements potential partnerships and best practices in industry
- Improved organization of partnership data with Excel tools
Branding — Media Coordinator
Looney Advertising
01.2020 - 01.2021
- Managed, developed, and coordinated B2B and B2C ads
- Compiled WoW and monthly digital decks for clients
- Developed a process handbook to improve the team's organization
Education
Bachelor of Arts - Communication and Media Arts
Montclair State University
2020
Skills
- Media Management
- Data Analyzing
- Customer Service
- Budget Management
- Project Management
- Client Management
INDUSTRY TOOLS:
- Microsoft 365
- Google Workspace
- Datorama, Tableau, DoubleVerify
- Canva, Adobe Photoshop, Indesign, Lightroom
- Triplelift, Sharethrough, DV360, Amobee
Accomplishments
- CERTIFICATIONS:
- Google: Analytics, Display Ads Digital Garage
- HubSpot Social Media Marketing Quantcast Digital Advertising TradeDesk Data-Driven Planning
Timeline
Assistant Media Manager
Squared
01.2022 - Current
Branding — Media Coordinator
Looney Advertising
01.2020 - 01.2021
Intern
Tristar Products Inc
01.2019
Social Media Assistant
HipNJ
01.2018
Social Media Intern
BML Public Relations
2020
Bachelor of Arts - Communication and Media Arts
Montclair State University