Corinne Canning
Cambridge,MA
Summary
Highly organized and self-motivated professional with a proven track record in project management, team development and process improvement. Passionate about making an impact in underserved communities.
Overview
12
12
years of professional experience
Work History
Associate Director of Marketing Engagement
Harvard Division Of Continuing Education
04.2023 - Current
- Lead a cross-functional hybrid team in strategizing, developing, and executing innovative marketing campaigns to increase conversions and revenue for the Harvard Extension School, Harvard Summer School, and Harvard Professional & Executive Development by at least 5% YOY.
- Foster a culture of continuous improvement by encouraging staff to share innovative ideas, offering mentorship when skill gaps are identified, and providing resources for professional development.
- Identify and implement lead generation and nurturing strategies targeting new key audiences for DCE, including Gen Z and executives
- Revamp internal communication channels to foster greater transparency between departments and improve overall organizational cohesion.
- Review and improve data management processes to ensure the accuracy, completeness, and consistency of customer data within marketing automation systems and CRM platforms.
Email Marketing Manager
Harvard Division Of Continuing Education
09.2022 - 04.2023
- Spearheaded cross-functional projects involving creative teams, product managers, developers, and analytics experts to deliver high-quality email marketing initiatives, increasing conversions by 7% YOY.
- Streamlined email marketing operations by implementing advanced automation tools for campaign management.
- Boosted click-through rates by 2% by developing engaging calls-to-action and visually appealing templates.
- Provided ongoing training and support to junior team members to foster growth within the organization while maintaining high-quality work standards.
- Optimized brand recognition, identity, and integrity by raising awareness of and ensuring compliance with legal (i.e., CAN-SPAM, GDPR) and platform (e.g., SPF, DKIM, DMARC, one-click unsubscribe, BIMI) requirements and opportunities.
Manager, Editorial & Marketing
National Parent Teacher Association (National PTA)
04.2018 - 07.2022
- Planned and executed strategic integrated marketing campaigns and outreach initiatives, including for the U.S. Department of Heath and Human Services (HHS)'s We Can Do This
- Directed the award-winning How We PTA storytelling campaign, showcasing 200+ outcomes from a $1.3M COVID-19 relief grant rollout
- Developed an individual giving lead generation, acquisition and onboarding initiative, generating a $5K+ increase in revenue YTD
- Created the National PTA Diversity, Equity and Inclusion (DEI) Style Guide
- Lead a team of three contractors to create and edit all outward-facing content, including letters to Congress, press releases, advertising copy, articles, blogs, op-eds, instructional guides, etc.
Communications Specialist
National Parent Teacher Association (National PTA)
02.2016 - 04.2018
- Created and coordinated marketing campaigns for initiatives like Teacher Appreciation Week, Essential Tech for Better Family-School Communication and Notes from the Backpack: A PTA Podcast
- Developed a culture of robust data collection and A/B testing, resulting in a 10% increase in overall member engagement
- Built strong brand awareness through speechwriting for C-Suite executives and high-value partners (15-20 events per year)
- Restructured the association's email marketing strategy, including award-winning product redesign and transition to new automated marketing software, reducing unsubscribe rates by 11%
- Managed content and optimized SEO for the Our Children Magazine, growing readership from 30K to 190K per annum
- Streamlined event marketing material creation process, reducing staff time by 20% and increasing app usage by 35%
Digital Travel Editor
USA TODAY
01.2013 - 02.2016
- Led content strategy, community and growth for Cruise and Caribbean verticals, resulting in 3M+ pageviews each quarter
- Collaborated with product, sales and events teams to best drive traffic impressions, surpassing sponsorship goals by 100K+
- Managed a team of 10 reporters and freelance writers based around the world.
- Filmed and edited 40+ videos for USA TODAY Travel & Entertainment
- Developed a "brand voice" for the main USA TODAY Travel social media accounts, as well as the Food & Wine and Road Warriors accounts
- Pitched and wrote articles weekly, including interviews with celebrities such as James Taylor
Education
Master of Arts - Anthropology
Harvard Extension School
Cambridge, MA05.2028
Bachelor of Arts - English Language And Literature
University of Maryland
College Park, MD05.2013
Skills
- Project Management
- Strategic leadership
- Analytical Thinking and Problem Solving
- Coaching and Mentoring
- Key Relationship Management
- Process Improvement
- Community Outreach
- Event Planning
- Speechwriting
Timeline
Associate Director of Marketing Engagement
Harvard Division Of Continuing Education
04.2023 - Current
Email Marketing Manager
Harvard Division Of Continuing Education
09.2022 - 04.2023
Manager, Editorial & Marketing
National Parent Teacher Association (National PTA)
04.2018 - 07.2022
Communications Specialist
National Parent Teacher Association (National PTA)
02.2016 - 04.2018
Digital Travel Editor
USA TODAY
01.2013 - 02.2016
Master of Arts - Anthropology
Harvard Extension School
Bachelor of Arts - English Language And Literature
University of Maryland
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