CORINNE RIBIERE

• Manages promotional calendar and coordinates with 100+ vendors to create profitable campaigns.
• Procures gift with purchase product to drive traffic, increase average spend, and conversion
• Creates quarterly analytics performance reporting and competitive analysis reporting to provide recommendations for merchandising, site enhancements, and content updates
• Selects new products and vendors to be added via dropship based on assortment needs and market trends

• Created digital marketing strategy, which drove marketing content on Modells.com, email, and social
• Managed team of digital merchandisers responsible for optimizing front-end digital experience
• Partners with digital marketing agency to optimize PLA's, SEO, and SEM performance, by providing merchandising, on site search, promotional, and inventory insights
• Selected dropship extended isle merchandise by analyzing current assortment sales data and Google analytics

• Partnered with buying, marketing, and creative teams to ensure alignment between content, multi-channel business objectives and functionality
• Managed vendor relationships with all key accounts to create digital content based on merchandise investment and brand initiatives
• Defined and monitored key digital performance indicators and used them to identify and target opportunities
• Coordinated with Distribution Center and Inventory Control Manager to insure profitable inventory strategy

• Optimized on-site search and product categories utilizing KPI-driven decision-making via Google analytics reporting
• Manages user-testing partnership and program
• Present test results to team for review of user experience on desktop and mobile
• Mapped and maintained A/B testing calendar to drive site enhancements through collaborations with 3rd party vendor
• Implemented mobile and desktop enhancements through managing UAT process with 3rd party vendor
• Coordinated testing, ticket entry, merchandising strategies, and rebuilding categories during website re-platform
• Increased sales and conversion through identifying opportunities within analytics and reports from Omniture

• Created and merchandise product categories based on selling and merchandising strategies
• Planned promotional calendars for emails and homepage content, and trend shops ensuring assets and sufficient inventory is available to feature depending on their selling and seasonality
• Managed photography process to ensure images are delivered properly, flawless and in a timely manner.
• Collaborated with copywriters to ensure copy was prioritized by delivery date to ensure verbiage remains consistent and brand appropriate.
• Worked with SVP of Marketing in creating each month's marketing catalog that will be sent out to customers

• Allocated inbound shipments and reserve inventory to stores & ecommerce to maintain appropriate levels of inventory for each subclass by style, color & size
• Developed allocation strategies with buying and planning team and communicated back any findings that will impact business strategies
• Created and maintained all models for replenishment items using JDA size scaling