Corinne Routhier

• Collaborated with leading law firms, Fortune 500 companies, and trade associations to boost their organizational involvement.
• Enhanced perceived value of BBB National Programs' services through targeted outreach and strategic engagement
• Work with Program Leaders to develop new initiatives to support the efforts of the organization and its stakeholders
• Support team and the organization throughout entire sales cycle
• Trusted resource and thought provider inside and outside the organization
• Directed the development of marketing materials, such as brochures, web content, presentations, and advertising campaigns.

Developed and implemented a comprehensive business plan to launch the company. Clients included:

National Business Aviation Association

• Renew and solicit sponsorship packages are available at the eleven (11), NBAA conferences.

Federal Conference

• Provide sponsorship and exhibit sales for the National Veteran Small Business Engagement conference.

Clarion Events

• Provide sponsorship fulfillment and member relations at NGA Show. Develop and solicit sponsorship packages to exceed a goal of $700,000.

National Grocers Association

• Serve as corporate member liaison: develop relationships with members to ensure their company receives the full business value of its membership and contributions to NGA initiatives.
• Managed sponsorships from solicitation to fulfillment. Recruit and retain annual (corporate/supplier) membership dues budget of $550,000.

• Manage total membership budget of $1.8M and maintain an overall retention rate above 85%
• Manage and exceed the team sponsorship & advertisement goal of $680,000
• Oversee the team that supports the recruitment, retention and engagement of membership
• Enhance sponsorship packages to increase the business value for multiple company's investments of the trade association representing the Independent Supermarket Industry
• Create and manage events and platforms for members to build relationships and educate
• Create and execute promotional activities to encourage attendance and business development growth of 10% over the previous year

• Provide strategic consultation by understanding customer needs and presenting appropriate options to meet and exceed their expectations
• Liaison of 125 association and corporation executives and ALHI members (over 250 four- and five-star/diamond hotels and resorts worldwide)
• Achieve and exceed sales goals, including a career-high of $7.2 million in total room revenue, representing 120% of goal

• Server customers by understanding their businesses, issues, and concerns
• Expanded customer base across association, government, pharmaceutical, and sports sectors.
• Introduced, secured, and retained traveling NFL teams, bringing yieldable weekend business to the city-center hotel.
• Execute and support the operational aspects of business booked (e.g., negotiate contract).
• Exceeded, regularly increased, annual, and quarterly goals (e.g., Reached 123% of Q2 2006 goal).

• Proactively solicit and qualify new customers/accounts and handle sales opportunities for Marriott National Sales and Regional Sales Managers
• Provide resources to customers, including resolving prior hotel challenges, and promoting brand awareness within Marriott International
• Secure qualified customers to exceed goal of $5 million in total room revenue